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Mgt 190

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User | Monica S Donahoo | Submitted | 11/13/14 2:16 PM | Name | MGT 190 Exam 2 | Status | Completed | Score | 88.75 out of 100 points | Instructions | | |

Question 1 | 1.25 out of 1.25 points | | To capitalize on the diversity that the domestic market provides, small businesses should: | | | | | Selected Answer: | c. follow a "rifle approach" to marketing, focusing on narrow market segments and taking the time to recognize, understand, and cater to the specific needs of each segment. | | | | |

Question 2 | 1.25 out of 1.25 points | | A typical manufacturing company pays __________ percent of the value of its inventory to cover the cost of borrowed money, warehouse space, materials handling, staff, lift-truck expenses, and fixed costs. | | | | | Selected Answer: | b. 25 to 30 | | | | |

Question 3 | 1.25 out of 1.25 points | | Fans of which of the following sports demonstrate the highest loyalty to sponsors' products? | | | | | Selected Answer: | d. NASCAR racing | | | | |

Question 4 | 1.25 out of 1.25 points | | The typical direct mail advertising campaign produces a response rate of __________ percent. | | | | | Selected Answer: | a. 2 | | | | |

Question 5 | 1.25 out of 1.25 points | | Market research: | | | | | Selected Answer: | d. All of the above | | | | |

Question 6 | 1.25 out of 1.25 points | | Which of the following statements concerning advertising is false? | | | | | Selected Answer: | b. Advertising is a "luxury" expense that small companies should consider only after they have covered all of their other expenses. | | | | |

Question 7 | 1.25 out of 1.25 points | | High prices and low perceived quality create a(n) ______ image. | | | | | Selected Answer: | a.

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