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Corporate Strategy Analysis Discussion Summary Corporate strategy pinpoints the set of businesses, marketplaces, and productions in which the organization competes and the distribution of resources between those business. There are four basic alternatives when using corporate strategy in the planning function of management. They are conglomerate diversification, concentric diversification, vertical integration, and concentration. When viewing the Destination CEO videos about Southwest Airlines, VF Corporation, Coco-Cola, and Xerox, team D converse and individually summarize the corporate strategy used by each company. When other Airlines tussle to sustain profits due to the growing price of oil and gas, Mr. Gary Kelly CEO of Southwest Airlines succeeded profits to keep the company a float as one of the most money-making airlines in the country. Although he did not want to become CEO, because of the great stress, anxiety, and high pressure of the position, Mr. Kelly turned out to be a very remarkable leader and director. Mr. Kelly would travel in the rear of the airplane speaking to clients while taking notes of their objections and expectations. Team D agreed that Mr. Kelly used concentration strategy to focus on the airline industry to endure the company’s cost-effectiveness. Mr. Kelly ideal was to keep cost low, fly the same 737 aircrafts that way maintenance was easy and routine, and to treat all customers and employees with royalty. This plan helped Southwest Airlines to maintain its revenues. VF Corporation is a leader in branded lifestyle apparel including jeans wear, outdoor and action sports, image wear, sportswear and contemporary brands. VF Corporation CEO Mr. Mackey McDonalds kept his focus on customer connections and planning and preparing for the unexpected. According to Business week (2014), Mr. Mackey McDonalds largest

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