MGT 300

CHAPTER 1
1.Apple has consistently outperformed its key rival through development of their product and continues to make its product smaller and less expensive, while providing complementary features such as games and application. All of the product they create have to be easy to understand and learn. 2.The types of information employees at the Apple store require believe is whatever product a customer’s returns find out is what wrong with the item. The item get this way and they can fix it in an reasonable time. Then customer satisfaction after the issues been resolving is the customer happy about the product. Types of information the executives at Apples corporate headquarters require to know how the product is made. The company’s sales activities the inventory where Apple products is sold to the employees. I don’t think there is a link between the two because the employees at the Apples store only concern is customers satisfaction as where the headquarters is all of the above from the customers to the employees because without the customers there no money which there no business and the employees need to be trained well enough where Apple won’t have a bad name.

CHAPTER 2
1.Apple and the core domain of competitive intelligence professionals start with Apple processor choice are strategic decision, Apple prefers to control design and Apple has mastered media commerce. Thus, Apple can gain business intelligence through the implementation of a customer relationship management. Apple can implement a competitive advantage by switching from a sales focused organization to being customer focused.

2.The bargaining power of customers is also described as the market of output, the ability of customers to put the firm under pressure, which also affects the customer’s sensitivity to price changes. Thus, the bargaining power of suppliers is also