...INTRO: Good afternoon passengers. This is the pre-boarding announcement for flight MH370, due to arrive in Beijing at 6:30am on the 8th of March. At this time, we request that all mobile phones, pagers, radios and remote controlled toys be turned off for the full duration of the flight. , as these items might interfere with the navigational and communication equipment on this aircraft. We will notify you when it is safe to use such devices. If you have any questions about our slightly suicidal and intoxicated pilot or regarding our conspiracy free airlines feel free to contact one of our lovely flight assistants. Good afternoon passengers. This is the pre-boarding announcement for flight MH370, due to arrive in Beijing at 6:30 on the 8th of March. We are now inviting those passengers with small children, and any passengers requiring special assistance, to begin boarding at this time. Please have your boarding pass and identification ready. Regular boarding will begin in approximately ten minutes time and take off will follow in 20 minutes time.If you have any questions about our conspiracy free, although intoxicated pilot flight today, please don’t hesitate to ask one of our friendly flight attendants. Thank you. INFO ON THE PILOT: NOT THE BLACK BOX THAT SAID GOODNIGHT IT WAS RADIO TRANSMITTER THAT DID CONSPIRACY- a secret plan by a group to do something unlawful or harmful. right? just s everyone knows the meaning The pilot in command was 53-year-old Captain...
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...CRISIS COMMUNICATION AND THE CASE STUDY OF MISSING MALAYSIA AIRLINES FLIGHT MH370 I. Literature review In a ‘vulnerable’ society that has been easily affected by many different types of crises such as natural and man-made disasters, in disregard of where you live and what you do, no community or organization is immune from crisis. In order to provide clear definitions and deeper understanding crises of all types, scholars have developed theories to handle these events. A wide range of crisis fields are studied including psychology (Morgan et al., 2002), sociology (Clarke & Chess, 2008) or political perspective (Birkland, 2006). In addition, other research involved communicating in crisis (Reynolds, 2002). All of these disciplines, even different, combine to build a theoretical background on various approaches to crisis communication and contribute to establish crisis response guidelines for organizations. Among the prominent theories on crisis communication, the Situational Crisis Communication Theory generates a link between Attribution Theory firstly built by Fritz Heider in the early part of the 20th century which addresses the processes by which individuals explain the causes of behavior and events and crisis response strategies which represent what an organization does and says after a crisis. To protect reputation, it is crucial for the organization to consist the responsibility acceptance of the crisis response with the stakeholder attributions. Coombs (2006)...
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...INTRODUCTION Tittle : Information about MH370 conflicting evidence poor countries tackle the crisis. Author : Journalist roketkini.com Date : 14 March 2014 Overview : This article is straightly discussed about the ‘information about MH370 conflicting evidence poor countries tackle the crisis. MH370 is a plane that has recorded the history of Malaysia. Loss MH370 has shocked the world. When MH370 set was lost, there is a lot of information about MH370 contradictory. Especially the delivery of information about the disappearance of MH370, some conflicting statements from the authorities of misleading . Appearance of a conflict of information between Deputy Transport Minister Datuk Seri Hishammuddin Hussein, Interpol and the Chief of Police Tan Sri Khalid Abu Bakar.'s Because Datuk Seri Hishammuddin said that, four passenger aircraft using a stolen passport, but the Interpol and the Chief of Police said that there were only two passengers using the stolen passport. Hishammuddin also denied by the Department of Civil Aviation ( DCA ) based on a closed-circuit camera (CCTV ) in at the Kuala Lumpur International Airport ( KLIA). Thus, it is evident that the weakness in the delivery of the information was damaging the country's image badly. Especially after many international media criticized the methods of the government to address the crisis. More pollute the good name of the country is the news agency of China considers information about MH370 did not arrive and China urged the...
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...Flight MH370 * Scope/Application- * What country has the best resources for searching for and finding people, especially large numbers of people? The United States. Nasa could have used satellite imagery to locate the plane wreckage much sooner, but wasn't playing an active part because NASA is fuelled by American Taxes, and it would have been costly to relocate satellites to look for just one American. (where you are located plays a role in what you see in the mediaWOKreasoning since reporting from a US standpoint was simply telling a sad story, whereas if you compare it with an Australian source, it had a ton more heroics since their coastguard started adding shifts to look for wreckage) * America isn't going to be super keen to help find Chinese nationals, because although the countries are 'friendly' right now, they hold very different ideologies, and are- for all extents and purposes- rivals. (AOKhistory There are definitely still Americans who will remember the Vietnam and Korean wars which were backed by Russia and China and stemmed a lot of the negative feelingscreating feelings of fear and communist affiliationsWOKemotion) Now, if the plan was mostly full of American Citizens, America would have possibly taken a more active role in the search and rescue. Similarly, since it was presumed that the plane went down off the coast of Australia, they did play an active role in search and rescue, but it was still more passive than if their own nationals were...
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...and won many award, they still facing financial problem since year 2002. Situation become worse in year 2014 due to the MH370 and MH17 tragedies occurred. MAS are facing three main problems. First will be financial turbulence. In recent years, MAS has struggled financially. In 2013, the company reported a loss of 1.17 billion ringgit, its third consecutive year in the red. The airline had already been suffering from years of poor performance. The company’s stock price has dropped since MH370 missing and MH17 crashed occurred. A double tragedy of this nature after such a short period is unheard of in the industry, which could deal a crippling reputational and financial blow to Malaysia Airlines Malaysian Airline System Bhd. The second problem is lost confidence of passengers toward the Malaysia Airlines. Due to the disasters of MH370 and MH17, the airlines passengers lost confidence to the Malaysia Airlines which bring the feeling of fear and afraid toward MAS. Those passengers may switch to other airlines such as Air Asia and Singapore Third problem is reputation of Malaysia Airlines be damaged. At the beginning, Malaysia Airlines have a very high reputation and images in airlines industry which received various awards which are “Asia’s Leading Airline” and “Asia’s Leading Airline Lounge”; however, reputation dropped dramatically after the disasters of MH370 and MH17. Thus, rebuild the reputation of MAS is a necessary matter to avoid negative news spread around continuously. ...
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...practice By Tim Johnson, Chief Operating Officer, Regester Larkin and Jacqueline Ratcliffe, Managing Consultant, Regester Larkin Asia Pacific © Copyright Regester Larkin 2014 All rights reserved. It is every CEO’s worst fear: an event resulting in mass loss of life that becomes indelibly associated with your organisation. Malaysia Airlines experienced two such events in four months. The disappearance of flight MH370 on 8 March 2014 and shooting down of flight MH17 on 17 July 2014 presented an unprecedented challenge to the organisation, pushing it into nationalisation. But these tragic events also posed fundamental questions about the tension between crisis management best practice and the challenges of delivering a response to a dynamic, emotionally-charged situation in which control over partners and access to information is limited. In this thought piece, Tim Johnson, Chief Operating Officer of Regester Larkin Group and Jacqueline Ratcliffe, Managing Consultant of Regester Larkin Asia Pacific, make six observations about Malaysia Airlines’ response to MH370 and MH17. In exploring these issues, they do not seek to judge the actions that were taken; rather they try to draw some conclusions about what these incidents mean for the evolution of crisis management best practice. Before examining the observations in detail, it is perhaps useful to consider the anatomy of the two crises. The downing of MH17 was, by contrast, an example of an incident-led externally-driven crisis...
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...and won many award, they still facing financial problem since year 2002. Situation become worse in year 2014 due to the MH370 and MH17 tragedies occurred. MAS are facing three main problems. First will be financial turbulence. In recent years, MAS has struggled financially. In 2013, the company reported a loss of 1.17 billion ringgit, its third consecutive year in the red. The airline had already been suffering from years of poor performance. The company’s stock price has dropped since MH370 missing and MH17 crashed occurred. A double tragedy of this nature after such a short period is unheard of in the industry, which could deal a crippling reputational and financial blow to Malaysia Airlines Malaysian Airline System Bhd. The second problem is lost confidence of passengers toward the Malaysia Airlines. Due to the disasters of MH370 and MH17, the airlines passengers lost confidence to the Malaysia Airlines which bring the feeling of fear and afraid toward MAS. Those passengers may switch to other airlines such as Air Asia and Singapore Third problem is reputation of Malaysia Airlines be damaged. At the beginning, Malaysia Airlines have a very high reputation and images in airlines industry which received various awards which are “Asia’s Leading Airline” and “Asia’s Leading Airline Lounge”; however, reputation dropped dramatically after the disasters of MH370 and MH17. Thus, rebuild the reputation of MAS is a necessary matter to avoid negative news spread around...
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...Contents Introduction 1 Why Corporate Reputation is Important? 5 Crisis Management 7 Human Resources issues and solutions 7 FINANCIAL ISSUES / PROBLEMS 7 OPERATIONAL ISSUES / PROBLEMS 8 MANAGEMENT ISSUES / PROBLEMS 8 SOLUTIONS 8 OPERATIONAL SOLUTIONS 9 MANAGEMENT SOLUTIONS 9 PLANNING PROCESS 9 Conclusion 10 References 11 Introduction As we all know there are too many different circumstances that would specify the management quality of any company for instance Malaysian Airlines (MAS) once flight MH370 from Kuala Lumpur to Beijing disappeared. Since that incident which still no one’s know anything about the destiny of that MH370 that air traffic control centers did announce which they lost all the control with the plane at around...
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...Published On: Sun, Feb 9th, 2014 Top 10 | By Muhammad Mehboob Top 10 Fastest Motorcycles In The World of 2014 The demand and use of faster motorcycles is increasing day by day because people were get full entertainment through motorcycles. Motorcycles are the most common medium of transport from one place to another place. Top Ten Faster Motorcycles in the World 1. Dodge Tomahawk This is one of the best motorcycles in all over the world. The speed of this motorcycle is too crazy. People were get full entertainment by riding this faster motorcycle. In the list of top ten faster motorcycles in 2014, this faster motorcycle is deserved at the 1st number. 2. Suzuki Hayabusa This is very good looking and stylish motorcycles in all over the world, there is great demand of this motorcycle in all over the world. In the list of top ten faster motorcycles in 2014, this faster motorcycle is deserved at the 2nd number. 3. MTT Turbine Superbike Y2K In the list of top ten faster motorcycles in 2014, this faster motorcycle is deserved at the 3rd number. People are getting full entertainment through this motorcycle. Is can reach a top speed of 227 MPH and generates 320 HP at 52.000 RPM. 4. Honda CBR1100XX Blackbird This motorcycle is one of the world faster motorcycles. The demand is increasing day by day in all over the world. In the list of top ten faster motorcycles in 2014, this faster motorcycle is deserved at the 4th number. It has a top speed of 190 MPH. 5...
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...This is evidenced by the government bailout from its bankruptcy due to the recent air disasters. It is one of the most popular airlines (prior to MH370 and MH17 incidents) in the world, covering over 80 destinations across the globe. It is an airlift hub with extensive operations in South Asia, Middle East, Australia and other global destinations. The company focuses on strong branding which has enabled it to enter restricted markets. Meanwhile, one big advantage of Malaysia is its wide range of natural resources such as crude oil, natural gas, palm oil etc (MATRADE, 2011). The country has the financial capabilities to provide backing to its ailing national carrier and ensure its comeback. One area whereby Malaysia’s air travel relies on heavily is its booming medical tourism. It is one of the world’s top spot in the medical tourism’s global expansion (Hockton, 2014). With the depreciation of the ringgit, this increases its attractiveness as a medical tourism hub for the...
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...choose Malaysia Airline System (MAS) because the whole world is focusing on Malaysia recently and especially Malaysia Airline due to the miserable crash of MH370. According to international newspapers and articles, I have found that MAS has plenty of debts and it occurred because of wrong management. Some presses refer to MAS is able to be bankrupted by the tremendous compensation of MH370. Therefore, I choose MAS in order to revive and overcome from poor management. 2. Contemporary management issue in relation to this article Issue: Poor management leads Malaysia Airline to billions of debt, MAS needs government rescue. Background and context of the company: Malaysia Airline System (MAS) is the home base of Malaysia and it was established in 1947. Nowadays, Malaysia Airlines secures a variety of routes such as Europe, North America and Asia continent. These days, Malaysia Airline has recorded the minus of Operating Cash Flow (OCF) over the past three years. Free Cash Flow (FCF) which minuses capital expenditure from OCF was negative for six years. (Tengku Bahar,2014) The financial issue presses the airline and about 19,000 employees. Key issues for the company: Before being the crash of MH370, MAS already faced their financial pressures, which is approximately 4.2 billion ringgit loss. The disappearance of MAS MH370 boosts the financial loss and it can be a critical damage for MAS. Furthermore, the main issue for MAS is its legacy cost structure and the union makes a strong...
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...was also included in its fleet as well as A310 for a short while. Malaysia Airline System (MAS) handled its primary centre out of Kuala Lumpur. The Airline operated to over 34 regional destinations and over 45 International cities. There were many Malaysia Airline accidents in the past years which resulted in a high financial and economical crisis as well as union breakdown. In 2009, MAS had 2 notable accidents; one of them included passenger casualties and deaths. Malaysia Airlines flight 653 was hijacked and crashed in the year 1977 at Tanjung Kupang, killing all 100 passengers as well as crew on board. Malaysia Airlines Flight 684, in the year 1983, was an Airbus A300 which fell short of the runway. No one was injured. Recently after MH370 incident, Malaysia Airlines faced a lot of economic as well as financial collapse and it was a bit in danger. So Malaysia Airlines called a meeting and decided to hire someone who has a history of these kinds of situations. The person they decided to hire as a Chief Executive Officer (CEO) was a German-born Christoph Mueller, previous CEO of Aer...
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...When you go traveling in some developing countries, which restaurant will you choose as a safe and convenient dinner choice? Most likely, you would choose a restaurant or fast food shop that you had heard of, this is something about reputation; reputation is intangible but directly related to the firm value. Therefore reputation risk management becomes extremely important for every corporation, if you don’t do it well, it may damage your firm value. What is reputation risk? Many researches show that reputation is the perception from stakeholders that has positive relationship to the firm value. Reputation risk is the risk that some incidents cause negative impact and damaging the firms’ brand value. It can due to the problems of the company products, rumors spread out, or publicized problem. This loss of the companies can be immediately financial loss, losing further business, decreasing of client base or losing goodwill. What is special about reputation risk is it interrelated to other risks and if it is not properly managed, it may turn into a crisis that danger the existence of the firm. A lot of business failures were caused by poorly manages of reputation risk. How to identify and assess reputation risk Many risks can be quantifying the exposure, but it is not the case for reputation risk, as it is related to some intangible assets and value of the firm, it is difficult to quantify and therefore some subjective method should be use to identify and assess reputation...
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...Malaysia formation in 1963, Malayan Airways Limited (MAL) changed its name to Malaysia Airlines Limited. Borneo Airways was incorporated soon after. Singapore’s separation from Malaysia saw the company renamed to Malaysia-Singapore Airlines (MSA) in 1965. In 1972, MSA went separate ways to become Singapore Airlines (SIA) and Malaysia Airline Limited (subsequently renamed to Malaysia Airline System (MAS)) independently. As of 31st December 2013, MAS operates a fleet of total 147 aircrafts (108 MAS + 39 Subsidiary). Other MAS subsidiary providing air services included MASkargo, Firefly and MASwings. MAS has been suffering from losses continuously since year 2011 even though revenue and passenger increased in the year 2013. Coupled with the MH370 and MH17 tragic incidents in year 2014, Malaysia government called for a recovery plan to be executed to turn MAS back to profitability. The recovery plan was put together by Khazanah Nasional (Federal government Investment Arm, which happens to be majority stakeholder of MAS) and to be carried out by MAS. An estimated total fund injection of RM6 billion by Khazanah Nasional over three years hoping to resuscitate loss-making MAS. External Environment Analysis 1. PESTEL Analysis – Macro Environment Political: * Political environment is stable - it can be predict that in the coming years the stability will continues....
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...Team Paper – A Communication Plan for Malaysia by Team 2 No one could have predicted on March 8, 2014, Flight MH 370 would vanish off the face of the earth’s vast and sophisticated satellite network system without so much as a trace of physical evidence left behind. Tragically, it took the lives of 239 passengers and crewmembers within its chambers. To the families of these missing people, the youngest just 2 years old and the oldest just 76, the wait has been nothing short of a nightmare. While (an audience): of family members, a dozen countries with citizens aboard the flight, members of the world’s new media organizations and the rest of the world’s population, turned to the Malaysian Government Officials for answers, it became very clear, the government was ill prepared to handle a crisis of this magnitude. Malaysia reminds us why a communication plan matters. This crisis required (a goal): to carefully, caringly and consistently share credible information, even when there is little information to come by, for (the purpose): of comforting those in need, releasing only necessary and documented (communication messages): of what is known and admitting when something is unknown, through (channels): of confidential communications with family members and then using news and social medial to communicate non-sensitive information to the rest of the world, and in doing so, establishing trust with its targeted audience. This never happened and as a result, the Malaysian government...
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