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Micrologic

In: Business and Management

Submitted By charmlaguitao
Words 511
Pages 3
I. Time context: 1997 II. Viewpoint: Hilary De Leon – Founder and CEO III. Major Policy statement
Micrologic is one of the most technologically competent firms in the country and a research development firm known for designing high-technology product. IV. Current Business Policies a. Management Policies i) Micrologic management people are well educated in Management of Technology. ii) Hilary de Leon established the new firm and it is called Micrologic. iii) As a CEO, Hilary is active in discussing and resolving issues related to technology. b. Marketing policies i.) Micrologic consider trading of technology in choosing foreign partner. ii.) Micrologic participates in industry trade fairs. c. Operation Policies i.) Using of logic analyzers,oscilloscopes and PC computers for operation. ii.) Micrologic is an R&D for creative designs and development. iii.) More on product development than manufacture. d. Finance Policy i.) No such finance policy in the case. e. Human Resource i.) R&D has 3 engineers ii.) Micrologic has 13 employees. iii.) Hilary De Leon hires people from only top 4 engineering schools. V. Social Responsibility Application i.) Encourage people to improve their lives. ii.) Give employment iii.) Payment of taxes to the government VI. Statement of the Problem How can Micrologic excel in Technological industry? VII. Statement of Objectives a. Long term
To be the best in Research and Developing by having both Filipino and Foreign scientists and engineers. b. Short term
To make sure that there would be a development In their support facilities in a year. VIII. SWOT Analysis A. Strengths i.) The company is known for their high-tech products with creative designs ii.) The company is both locally and internationally competent iii.) Most of the employees has engineering degrees B. Weaknesses i.) Company has a small manufacturing for production ii.) Still in need for more employees iii.) Lack of popularity in high technology areas C. Opportuinities i.) Not so many competitors in the same business ii.) The company is competently leveling the playing field. D. Threaths i.) Lack of well trained and experienced scientists and engineers ii.) Many people are still not aware for high technology areas IX. Alternative courses of action A.) ACA #1- Hire people who has experienced and well trained in the same field or industry. B.) ACA#2-Provide quality services and more creative products. C.) ACA#3- Extend or expand mass production. X. Analysis of Alternatives
ACA#1 – Hire people who has experienced and well trained in the same field or industry. Advantages i.) Need less supervision ii.) Manage operations well iii.) Will share great ideas for company development Disadvantages i.) They might be demanding ii.) They might compete with each other

ACA#2- Provide quality services and more creative products Advantages i.) It will be good for the company ii.) It will help for the increase of sales Disadvantages i.) Increase of capital
ACA#3 - Extend or expand mass production Advantages i.) Company will be more competitive ii.) People will have more interest for their production iii.)
Disadvantage
I.) Increase capital II.) Operation will require more employees

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