...humanitarian disaster. Microsoft is going to fulfill its corporate social responsibility, it organizes a group of professional technicians to provide technology software and hardware with which a refugees' registration system could be created and through collaboration with NGOs, with UNHCR and organizations that were taking care of the many displaced victims. Microsoft employees initiated a project that would become wide cross-sector collaboration. Loyal to its field of competence, Microsoft donated cash, software, technology assistance, and volunteers' working hours. As things stabilized, Microsoft began to partner with other companies assisted UNHCR in the overall project management pro-bono and provided pro bono time from employees to help roll out the technology in various refugee camps. In the same period, the counter-examples of CSR also alert public to pay attention to the fact that time and space were shrinking rapidly for international business and citizens: globalization had started to leave its marks, financial and business had globalized as well as risks. At the same time, the progressive development of partnerships, ISO and Social Accountability norms and the Triple Bottom Line concept had started to influence a generation of business leaders. It became increasingly clear that good citizenship would need to be closely connected to the corporate mission and not be an "add-on." At the very same time, Microsoft went through a revision of its own corporate mission: “to enable...
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...the evolution of the partnership between software giant Microsoft Corporation and United Nations High Commissioner for Refugees (UNHCR). The corporate social responsibility (CSR) initiative was created in 1999, as a bottom-up idea, when Microsoft employees initiated to help the victims of the Kosovo crisis. The outcome was a software registration system that today helps UNHCR administer their refugee camps in a more efficient and constructive way. The case illustrates an ideal example of a CSR programme and the importance of contributions made by business to society. In particular, it illustrates how a multinational company can take a responsible role in today's modern society without diverting from its core business strategy. The case invites readers to reflect upon and discuss some important questions regarding CSR, ethics and the business role in society. A teaching note accompanies this case with analysis of the theoretical elements. This case was written with the support of a Philip Law Scholarship awarded by ecch. http://www.ecch.com/educators/products/view?id=81242 Abstract This case-study takes us through the actual outcome of one of Microsoft’s corporate citizenship (CC) activities, namely its partnership with UNHCR. The intentions of the case are to show the potential benefits of such a partnership, the key beneficiaries as well as to trigger a debate concerning the intentions and outcomes of CC. Microsoft and UNHCR have based their partnership on a common ground...
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...publico? By supporting the UNHCR, Microsoft engaged in a strategic partnership that is beyond satisfying shareholder expectations. The partnership with the UNHCR agency was not created to fulfill any financial gains. The concept was a long-term investment with promising outcomes for all stakeholders: Microsoft is supporting people in need with expertise and knowledge, helping through employee’s volunteer work, without direct return on investment. Microsoft has tremendous resources - tangible resources (capital and technology) and intangible resources (employees’ knowledge and management skills). Microsoft realized that its valuable resources can result in capabilities to reach social aspects, therefore creating value for all of its stakeholders (Deresky, 2011). Investing the company’s assets (human capital) in welfare projects contribute to social responsibility and provides its stakeholders with long-term benefits. To contribute to pro bono publico a company needs to find and develop partnerships with which to help them carry out whatever good they are trying to accomplish in the world. The world is shrinking due to the globalization that is going on currently with the Internet shrinking the time it takes to get things done, but I do not believe that there is any company large enough to take on the entirety of the world out there by itself, leveraging all of its assets in order to do this. The whole provide value and pay corporate shareholders would go out the window if...
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...CORPORATE SOCIAL RESPONSIBILITY AT MICROSOFT Microsoft Corporation, globally renowned for being the world’s largest software company, is an American public multinational corporation and an industry leader in Software and Information Technology services. It has diversified in recent years into the consumer electronics, computer hardware and interactive entertainment markets and is presently valued at $86 billion. Since its inception, Microsoft has always strongly supported efforts to promote further dialogue, greater activity and good practice sharing on Corporate Social Responsibility (CSR), or Corporate Citizenship, as the organisation has defined it internally. Its support for CSR is driven by the acknowledgment that it can contribute appreciably towards realizing the universal goals of full employment, better jobs and lesser poverty in the near future and has hence made CSR an important guiding principle of its corporate practices. As of today, Microsoft is committed to integrating CSR principles into all aspects of its business activities and internal working practices. The Global Corporate Citizenship Initiative In alignment with the above principles, Microsoft’s global Corporate Citizenship initiative is a commitment to being a responsible corporate citizen and industry partner, working with businesses, communities and governments to help advance social and economic well-being and to enable people around the world to realise their full potential. As a company...
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...June 1980, Microsoft got their first break through, when IBM contracted Microsoft to develop languages for the PC operating system. Gates and Allen bought an existing operating system from Seattle Computer Products for $50,000, renamed it to Microsoft Disk-Operating System, and modified for IBM’s purpose. Before doing the job for IBM, they made an agreement that they can sell MS-DOS to other companies also. After a while, MS-DOS became the industry’s leading OS. After the successful of DOS, they continued to work on DOS to convert it to graphical user interface and it would work on top of DOS, making it user-friendly by working with icons rather than commands. They named their new operating system Windows, which was a huge success and it still being used around the Globe even today. By 2010, with more than 90,000 employees and anticipated year-end revenues of up to $38 billion, Microsoft continued to hold a strong lead in the computer software industry. Social Responsibility a. Since 1999, Microsoft has worked closely with the Office of the United Nations High Commissioner for Refugees to provide people in dozens of countries with access to technology tools, skills training and other essential services. Microsoft attorneys have also helped dozens of refugees make a fresh start by providing pro bono legal counsel in hearings before U.S. immigration courts. In 2007, Microsoft launched Unlimited Potential, which brings together the company’s corporate citizenship...
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...Chapter 3 Essay Microsoft is one of a few companies with the best Corporate Social Responsibility (CSR) reputations. The highly pride themselves by taking good care of their employees and hold responsibility to those who trust their company. On Microsoft’s website they have a tab dedicated to CSR and go in depth of their activities. Microsoft focuses on three main corporate social responsibilities: stakeholders, international priorities, and partnerships. They understand that their actions and behavior not only will affect the company but also all of their stakeholders such as their customers, shareholders, employees, communities, suppliers, and partners. Microsoft makes sure to consult with them and wants them to know that their voices are being heard before making any final decisions. A lot of companies will say they care about their employees and customers but they usually never do anything about it. Microsoft truly cares about them and knows that if their stakeholders are happy, their company will rise. Since Microsoft is an international company, they support their work with international priorities and frameworks such as the United Nations Global Impact, United Nations Guidelines on Business and Human Rights. By following these regulations, it allows their stakeholders to understand Microsoft’s policies, performance and practices. Stakeholders need to know company’s policies to understand how they work and that also has the stakeholders at ease knowing they know what...
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...Microsoft Strategic Initiative The ability to compete and maintain a higher level of success derives from strategy and financial planning. One corporation has distinguished itself among the best as one of the most successful in its industry as well as one of the world’s most profitable empires. Microsoft is the epitome of what strategic and financial planning can do if done properly. Team B has comprised a paper that will discuss one of the initiatives Microsoft has embraced and illustrate the affiliation involving strategic and financial planning as applied to their initiative. YouthSpark is one of Microsoft’s initiatives to empower the youth of today. They provide mentorship and the necessary skills sets to accomplish their future goals. Many corporations set their goals primarily on profit and do not consider them-selves a corporate citizen. Corporations have a social and ethical reasonability to the communities they reside in and should take initiatives to give back to its community. Initiative and financial planning Microsoft believes that social and economic opportunity go hand in hand. Investment in corporate citizenship programs like YouthSpark increases shareholder value (Microsoft, 2013a). Recent research confirms the correlation that incorporating corporate social responsibility into business planning has financial benefits that increase shareholder value and enhances long-term operating performance in areas related to return on assets and net profit...
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...Our Corporate Social Responsibility Cynthia Sims Our Corporate Social Responsibility There is a law in the United States of Separation between church and state government, but some things should not be separate. We should all pull together to help make our environment healthy and the people in this environment healthy and financially stable. Many churches have been known throughout the years for promoting Corporate Social Responsibility (CSR) by giving out a helping hand to those that are in need and speaking out of injustice. Now that the economy is in a terrible condition, companies and everyone have to promote CSR wherever they can. I am convinced that there is no need for traditional CSR where the main focus was only on the bottom line or company accountings. I believe that traditional CSR should be enhanced. Let’s look at how some companies promote CSR. Regarding promoting CSR, Ford (2012) reports that businesses in the Western country operate in a manner that benefits neighbors’ customers, staff and their environment with the concepts of CSR. He discussed two cases that have launched strategies in CSR. The first case is Panasonic. Panasonic is a Japanese company that promotes human rights and protection of the environment. This firm has a requirement that their suppliers must meet what they call a clean procurement policy and fair business embedding which calls for the supplier to supply safety and quality. The suppliers also must implement the Green procurement which...
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...ASOCIO Policy Paper CORPORATE SOCIAL RESPONSIBILITY Date: June 2004 Table of Contents 1 CORPORATE SOCIAL RESPONSIBILITY ........................................................... 2 1.1 What is corporate social responsibility? ........................................................ 2 1.2 Asia Pacific Perspective ................................................................................ 2 1.3 Corporate Social Responsibility: Unlocking the value................................... 3 1.4 World Economic Forum & CSR ..................................................................... 3 1.5 Case Studies ................................................................................................. 4 1.6 Should ASOCIO have a role? ....................................................................... 5 CORPORATE SOCIAL RESPONSIBILITY ASOCIO Policy Paper June 2004 1 CORPORATE SOCIAL RESPONSIBILITY Corporate Social Responsibility (CSR) is becoming an increasingly important activity to businesses nationally and internationally. As globalisation accelerates and large corporations serve as global providers, these corporations have progressively recognised the benefits of providing CSR programs in their various locations. CSR activities are now being undertaken throughout the globe. 1.1 What is corporate social responsibility? The term is often used interchangeably for other terms such as Corporate Citizenship and is also linked to the concept of Triple...
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...the Standardization of Corporate Responsibility In Response to the Presidential Commission from the desk of the President - Barak Obama CR 503 – Business and Society I. Presidential Commission President Obama, heading a special commission, has requested a draft for a National Code of Corporate Responsibility. Once completed, the Code will be widely disseminated as a national blueprint for proper business conduct. It is, therefore, imperative that the new code contain the necessary business, social and ethical policies that will lift the American corporate community out of its disreputable position and accelerate its return to global superiority -- as both economically productive and socially/morally unassailable. There are two aspects to the Corporate Responsibility Code which the President wants addressed. First, what conduct or practice rules, principles or policies should be in place for corporations, and how they function as business entities, interacting with other institutions and with individual members of the public? Secondly, what conduct or practice rules, principles or policies should be in place for individual business managers, and how they function and relate to their subordinates, their stockholders, and members of the public? Your assignment is to draft the two parts of this Code. Congress will only approve the new Corporate Responsibility Code that is proposed if it addresses key issues for both corporate conduct and individual ...
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...in need of strong corporate strategies in order to be successful in the highly competitive education industry. In this respect, Corporate Social Responsibility (CSR) becomes one of the highly preferred strategies by higher education institutions for gaining a good reputation and a competitive advantage. The major finding of the study is that in order for an institution to be successful in CSR strategy, CSR actions has to be internalized and must be supported by the management. In India companies like TATA and Birla are practicing the Corporate Social Responsibility (CSR) for decades , long before CSR become a popular basis. In spite of having such good glorious examples; In India CSR is in a very much budding stage. A lack of understanding, inadequately trained personnel, coverage, policy etc. further adds to the reach and effectiveness of CSR programs. Large no. of companies are undertaking these activities superficially and promoting/ highlighting the activities in Media. Keywords: Corporate social responsibility, higher education, competitive advantage, Societal Marketing, reputation. Introduction In a societal structure, we have many stakeholders, one amongst them are companies or Corporate Houses. These Corporate houses are meaningfully contributing from their kitty which impact their internal stakeholders and also openhandedly support societal initiatives. In India companies like TATA and Birla are practicing the Corporate Social Responsibility (CSR) for decades,...
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...Reflective Journal for Week 8 HRM Strategy and Corporate Social Responsibility Explain: In the 1970’s, Friedman (1970) stated that the only social responsibility of an organisation is the profit maximization. However, the definition of Corporate Social Responsibility (CSR) has changed over time. The current definition of CSR is a process with the aim to embrace responsibilities for the company’s actions and encourage positive impacts through its activities on the environment and all stakeholders (Crane, Matten, & Spence, 2014; Lis, 2012; Mallin, 2009). As a company which presents a good CSR, The New Belgium Beer Brewery was introduced in the lecture. They are making great efforts to minimize their impact on the environment, such as utilizing renewable energy, innovating a smart grid and reducing waste. In the prescribed reading, Glavas and Piderit (2009) provides strong evidences that corporate citizenship positively influences employee behaviour. Their survey revealed that an employees’ perception of their company’s corporate citizenship influences their engagement, and can provide high-quality connections and creative involvement. Expand: Companies with a reputation for high quality CSR may be more attractive to job applicants (Backhaus, Stone, & Heiner, 2002; Lis, 2012). Lis (2012) revealed that the effect of four different CSR-dimension (product, environment, diversity and employee relation) were significantly correlated with perception of organizational...
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...‘Corporate Social Responsibility’ is set of responsibilities based on ethics and law that an organization has towards the society. It’s a long term relationship of an organization with its consumers, revolving around actions that lead to long term profits. This concept can be traced back to 1800s. It is now accepted on a larger scale with both the sides with enough to gain. Educational, medical and non-profit organizations etc. are funded and believed to be a beneficial investment in creating an environment that’ll be in the welfare of corporate world. It includes providing monetary assistance to a cause that is directed towards creating a sustainable environment and towards the improvement of the community. It is being a good citizen voluntarily. It is also seen as a deviation from economic growth by the critics. However it is essential and has proven to be effective on a large scale where consumers prefer to stick with companies that practice Corporate Social Responsibility. * IBM study ‘Attaining Sustainable Growth through Corporate Social Responsibility’: The majority of business executives believe that CSR activities are giving their firms competitive advantage, primarily due to favorable responses from consumers. * Better Business Journey, UK Small Business Consortium: “88% of consumers said they were more likely to buy from a company that supports and engages in activities to improve society.” The application of corporate social responsibility in 60s and 70s;...
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...Philippine Copyright 2015 By the Researchers and the College of Business Administration Polytechnic University of the Philippines All rights reserved. Portions of this manuscript may be reproduced with proper referencing and due acknowledgement of the author. THE IMPACT OF MCDONALD’S CORPORATE SOCIAL RESPONSIBILITY TO “BAHAY BULILIT” BENEFECIARIESIN MAKATI FOR THE YEAR 2014-2015 A Thesis Presented to the Faculty of the College of Business Administration Polytechnic University of the Philippines Sta. Mesa, Manila In Partial Fulfilment of the Requirements for the Course MARK 4113 Thesis Writing (Research II) by Aquino, Ronnie R. Arellano, Leziel A. Awid, Sharmaine Princess M. Chavez, Casmer Culala, Maria Margarita A. Madali, Alyana M. Panaguiton, Felisa L. March 2015 CERTIFICATION This thesis entitled THE IMPACT OF MCDONALD’S CORPORATE SOCIAL RESPONSIBILITY TO “BAHAY BULILIT” IN MAKATI FOR THE YEAR 2014-2015 prepared and submitted byA RONNIE R. AQUINO, LEZIEL A. ARELLANO, SHARMAINE PRINCESS M. AWID, CASMER CHAVEZ, MARIA MARGARITA CULALA, ALYANA M. MADALI, AND FELISA L. PANAGUITON in partial fulfilment of the requirements for the course MARK4113 has been examined and recommended for Oral Examination. Evaluation Committee ESTELITA E. MEDINA Adviser CRESILDA M. BRAGAS, MBA ELENA M. MAÑO, MPA Member Member MELINDA M. DE GUZMAN, DBA Member ...
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...CSR- Corporate Social Responsibility Economic, legal, ethical, and philanthropic expectation placed on organisation by society at any given time. CSR – Carroll and Buschholtz 2002 http://scholar.google.com/citations?user=qMalUAcAAAAJ&hl=en7 The Body Shop Anita Roddick We believe that CSR is fundamental to the success of a business. We motion that all businesses should incorporate CSR within their business. For example, The Body Shop incorporates a strong CSR throughout their business. Incorporating aspects into the community, ethical trade and the environment. Davis Model of CSR indicates social responsibility arises from social power and therefore the influence a business has impacts the responsibility the business has to external factors such as environment. For example, the five core values of The Body Shop: Support community, defend human rights, against animal testing, self-esteem and protect our plant. Further referenced by the fact Body shop work with organisations such as Greenpeace. Argument: “Expensive” The social costs and benefits of activity product or service raise. Increased reputation and standing for trade. Social aspects of customer clientele can improve sales as customers like to be seen to be helping. Trust factor increases. Highlights possible cost benefits for company. Argument for Time consuming. Good CSR attracts customers and attains talented and professional staff. Assuring the reputation...
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