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Microsoft Corporation

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Microsoft Corporation
Craig Kraemer
ITT Technical Institute of Canton, MI

Abstract
The purpose of this paper is to advise Microsoft Corporation on how it can ensure its future success as a company in its current market. Through market analysis and examining business data. This paper will explain how the core microeconomic principles impact the sustainability of Microsoft Corporation and what actions it can take to ensure future success.
Keywords: Microsoft Corporation, market analysis, microeconomics

Microsoft Corporation

Overview Microsoft Corporation is a leading developer of personal computer software systems and applications. Mainly known for the Windows operating system. The company also publishes books and multimedia titles, offers e-mail services, and sells electronic game systems, computer peripherals (input/output devices), and portable media players.
History
In 1975, Bill Gates and Paul Allen form a partnership called Microsoft, deriving the name from the words microcomputer and software. Then in 1980 Microsoft focuses on a new operating system—the software that manages, or runs, the computer hardware and also serves to bridge the gap between the computer hardware and programs, such as a word processor. It’s the foundation on which computer programs can run. They name their new operating system "MS‑DOS." On November 20, 1985, two years after the initial announcement, Microsoft ships Windows 1.0. Now, rather than typing MS‑DOS commands, you just move a mouse to point and click your way through screens, or “windows.” Bill Gates says, “It is unique software designed for the serious PC user.” On December 9, 1987 Microsoft releases Windows 2.0 with desktop icons and expanded memory. With improved graphics support, you can now overlap windows, control the screen layout, and use keyboard shortcuts to speed up your work. Some software

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