...Smith Microsoft and Google are two names that automatically come to mind when you think of computers and the internet. Microsoft launched Bing a search engine in 2009 that competes with Google. Beyond that one item, you will find that the two companies are very different and their products and services are noncompetitive with each other. Microsoft has 8 products and services that it focuses on. As they are listed, I guaranteed you that more than half of them will be familiar to you. They are: (1) Online Services Division which include the search engines BING and MSN (2) Server and Tools Division which includes infrastructure software such as Windows Server (3) Microsoft Business Solutions (4) Microsoft Office Division which includes the software Office, Exchange, Project and Visio (5) Interactive Entertainment which include X box, X box360, Kinect for X Box 360, PC and mobile interactive entertainment (6) Windows Phone Division (7) Windows and Windows Live Division and (8) Skype (Our Commitment to Our Customers, 2011). Google on the other hand has 6 services that it focuses on. They are (1) Search Advertising which is an advertising source for businesses (2) Display Advertising which gives companies the ability to advertise across more than one internet site through Google products (3) Mobile Advertising which has evolved with the wave of Smartphone’s and I phones (4) Tools for Publishers (5) Local which allows local businesses and companies to be displayed in search engines...
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...In April 2009, Kristena Louie, program manager for Microsoft Office, must develop a marketing strategy to better reach and engage the college student market. In contrast to Facebook and Google, which excite and engage students successfully, Microsoft is regarded as lacking innovation, aging, and playing a limited role in students’ lives (p.2, Case A). To understand and overcome such negative perceptions, Louie hires a team of expert to study the mindset and technology preferences of students. With the goal of successfully competing in the college students market, Louie must improve Microsoft’s value proposition through establishing short and long-term milestones with the insights of the market research. In the short run, Microsoft should improve its advertisement strategy and cater to the needs of college students by forming partnerships with universities and campus clubs, re-positioning itself toward the innovative spectrum (Ex. A). Besides, an academic search engine specifically tailored for college students should be constructed (Ex. B). This service distinguishes itself with the specificity of materials it offers. Furthermore, Microsoft should incorporate users’ feedback into its design and layout while educating users about the novel features. In the long run, we should supplement Hotmail with social and productivity features that resemble Gchat and Google Drive. Lastly, we recommend the development of a social network, as well as a mobile app in order to appeal...
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...Estrategia y Teoría de Juegos Caso “Microsoft Search” (9-709-461) Alumnos: Juan Carlos Del Barrio Ramón Domínguez Hernández Desarrollo: 1) Para comenzar, se realizara un breve análisis de las 5 fuerzas de Michael Porter, para determinar si existen fuerzas importantes en el mercado de buscadores: - “Análisis de las 5 Fuerzas”: a) Clientes: Los clientes no tienen mayor poder, ya que individualmente, no tienen otra opción que, ocupar los motores de búsqueda, o agregar los nombres de paginas directamente. b) Proveedores: Proveedores esenciales no se encuentra uno en especial. c) Entrantes: Los altos costos de entradas o barreras de entradas, hacen difícil que nuevos agentes entren al mercado, esto ya que los costos para motores de búsqueda medianamente buenos, requieren por ejemplo, “data centers” los cuales tienen un costo de 500 millones de dólares cada uno y no solo se requiere “uno”. d) Sustitutos: Los sustitutos a los motores de búsqueda son inexistentes. e) Competidores: Los competidores, en ese apartado, son las 3 grandes empresas duelas de los buscadores, tales como, Google, Yahoo y MSN (Microsoft). Existe un mercado con los competidores muy marcados y centralizados. El modelo de negocios de Microsoft se basa en la venta de software de su sistema operativo y de aplicaciones para este. El 90% de los computadores del mundo...
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...|Gates vs. Ballmer: Leadership at Microsoft | |Thought Exercise 6 | |HRM 601 | |Vickii Bacchetta | |April 5, 2009 | Broadly defined, a leader is someone who sets a direction for a company. This vision needs to be created and then fiercely believed and upheld. The leader must inspire others to work toward the vision. To do this well, a leader has to first be followed, trusted, and respected by their subordinates. Typically leaders have this vision because they also have a strong aspiration to make their mark on things. They aren’t happy with the way things are and believe they can make a substantial change. These characteristics may seem to make a person egotistical and arrogant but a good leader is still able to admit to and learn from faults or mistakes. What is Bill Gates’ leadership style? Bill Gates was great at setting direction for the company. He had a vision of the world and successfully moved Microsoft in that direction. That vision was “a computer on every desk and in every home”. Gates started the first major software company at a time when personal computing hardly existed – a radical change that has helped lead us into the Information Era. Gates believes, “it will...
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...Financial Management: Comparing Google’s Business Model/ Financial Management with Microsoft By: Zanthe Gillison Strayer University Financial Management: Comparing Google’s Business Model/ Financial Management with Bing Google is doing bigger and better things in the world of internet media searching. Despite the challenges with other big names in Internet technology, Google and Microsoft have still remained to be leaders. In this paper, I will show comparison views of Google’s business model and financial management with Microsoft’s launch with Bing. Taking a look into Google and Microsoft core business, leading products and services, management and leadership styles, and innovation track record we will have the opportunity to compare the two businesses in and appendix. Google is known to be the leading internet media website’s in the world. Google and Microsoft are well-known internet information websites. Although, Microsoft is in business for more than searching the internet, Microsoft is known to be the world’s leading producer and marketer of computer software. Google’s product line and services are for Google products only. Google’s products include services that will enhance your desktop features such as Google Chrome and Google desktop which is an organizational tool that gives the customer the option to design and edit photos, organize personal and business information, search, and communicate with others. Google offers a toolbar that can be added to makes...
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...Executive Summery and Report Summery In this case the technology giant Microsoft was charged US Department of Justice and European Union. Microsoft possesses very dominating business policies over the technology market and over their customers for decades. The strategies of the company cannot be termed as illegal in many reasons. But its policies were unethical. Microsoft was firstly charged by US Department of Justice in 2001. It is close observations of European Union form 1998. So Microsoft’s business policies were questioned inside and outside US as because Microsoft tries to take over the technology market in its arena and infringed the minimum liberties of the customers. Answers of the Questions Q1. Why was Microsoft being perused by the US Department of Justice and then fined by the EU? Ans: Microsoft case is a glaring example of unethical practice in the business market. The ethical principle did not come into being overnight. Trough several cases or incidents the ethical norms are developed and applied in our daily life. Microsoft case is one of such incidents which actually established some ethical norms in the business market. Microsoft as business giant had a tendency to dominate the market monopolistically or take excessive control over the free market. The US Department of Justice and European Union basically charged Microsoft firstly because it did not left any choice to it’s customer over Windows components in any installation of the operating system....
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...The World Wide Web is how people access and connect to real time virtual information and other people. This process is achieved when a searcher uses a search engine to query keywords or phrases, with a web-oriented program that retrieves the desired results from the Internet. The search engine use automated software programs called cookies, spiders, or crawlers that pull matching information from millions of sites and databases. The results are retrieved by mathematical /algorithms formulas, that index any of the keywords the user list in the web browser. The results are ranked in the order of importance. Companies like Goggle, and Microsoft has turned the web searching services into a leading global industry. Notably, Microsoft has dominated the software and hardware technology industry with award winning products and services since 197 According to Mr. Ballmer “If we don’t get what the customer really wants, we keep going. It took us three attempts to get Windows right. And if we had given up after the first attempt, or second attempt, Microsoft wouldn’t look anything like it does today (Wharton, 2007)”. As a result of this, Mr. Ballmer is setting the tone of being patient, while being persistent with his long-term focuses. Steve Ballmer believes that a good leader must be adaptive to whatever the situation the business is facing. The most valuable leadership skill is listening to people talk about their experiences. But most importantly anyone who wants to be a leader, must...
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...Microsoft Faces Large EU Fine Summary The European Union (EU) continues on its path of not being very popular with outside countries. Recently, the EU filed a formal complaint against Microsoft Corp. for failing to keep a promise that was made three years ago. Microsoft was supposed to offer alternative web browsers in the newest version of Windows for users in Europe. This is not the first time the EU has had an issue with Microsoft, and I do not think it will be the last. Discussion The formal complaint filed against Microsoft could result in maximum fine of as much as 10% of its total annual revenue, or $7.4 billion. I think this amount is excessive for what Microsoft has done. I do not believe the EU should penalize Microsoft at all. It is far too easy for users to download an alternative web browser. The EU’s antitrust chief Joaquin Alumina said that this case is being used as a deterrent to other firms. “This is a very serious message not to infringe the commitments that had been agreed," Mr. Almunia said." Companies should be deterred from any temptations to renege on their commitments or even neglect their duties," he said. He essentially is saying that Microsoft is being used as an example of what not to do. In my opinion, this is not the case to use to prove your point. No one has been harmed by what Microsoft has done. The EU is now in negotiations with Google Inc. on ways to address concerns about its dominance of Internet search and online advertising...
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...Introduction to Marketing Principles Coursework [pic] Introduction Microsoft Corporation is a multinational corporation which competes in several worldwide markets. Microsoft Corporation specialise in products ranging from computing software to mobile hand-held devices. It started off as a relatively small company, where they exclusively specialised in computing software. The corporation officially began in November 1976, when the 'Microsoft' trademark was registered by Bill Gates and Allen. There was a key breakthrough deal, which without Microsoft Corporation would not be what is today. This breakthrough deal took place in 1980. Bill Gates had agreed to produce the operating system for the personal computer. The personal computer was being developed by IBM, at the time IBM was the monopoly of the computing world. Microsoft had not signed or endeared itself to make the deal of producing the operating system exclusive to IBM. It meant that Microsoft had retained the option of producing the operating system for other large companies. This was a key occurrence as it allowed Microsoft to expand at a rapid pace and supply its operating system to other companies. The choice of Microsoft by IBM effectively brought Microsoft from anonymity to fame. It quickly expanded and became a large computing software company. Microsoft was then released in 1989. This immediately had an impact as this computing software was specifically designed for to be used with...
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...Organizational Analysis Microsoft is a technology leader focused on helping people and businesses throughout the world realize their full potential. Microsoft Vision According to the Microsoft web page global diversity and inclusion are integral parts of Microsoft’s vision, strategy and business success. In essence is the recognition of the fact that leadership in the global market place requires a corporate culture and business environment where the best and brightest diverse minds with varied perspectives, skills and experience work together to meet the consumers demand. This culture attracts, develop and retain the best talents out there. It also aids Microsoft to be more innovative in developing their products and services and lastly but not the least serve the needs of an increasing global and diverse customer and partner base.[1] According to Steve Ballmer CEO Microsoft has its vision as “to help people and businesses throughout the world realize their full potential.” The animating vision for the company is not to build a brand new world; it is simply, to build Microsoft. Microsoft Mission Microsoft has its mission as to provide full commitment to its customer. They deliver this by striving to create technology that is accessible to everyone of all ages and abilities. Microsoft is one of the industry leaders in accessibility innovation and in building products that are safer and easier to use. Values/Philosophy Microsoft as a company, and individual, value integrity...
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...Microsoft Signature ® Start here for a refreshing PC experience. Contents Section 1: Setting up your new PC........................4-15 Section 2: Setting up your Windows Live ID.........16-23 Section 3: A quick overview of your new PC........24-28 Section 4: Information and support....................29-31 3 Setting up your new PC Use this guide to get up and running in nine simple steps. 4 Microsoft Engineers have spent time carefully tuning your Microsoft Signature PC to help achieve maximum performance, as well as, including software that makes it really fly. For you, that translates to a uniquely enjoyable experience. Your new computer is modified for even more reliability and streamlined to be as fast as it can be. And with Windows LiveTM Essentials, Internet Explorer® 9, Zune® music software, Microsoft® Security Essentials, and more, it’s loaded with features that are in perfect step with your lifestyle. With Microsoft Signature your computer’s contents and settings may differ somewhat from those of the manufacturer. Therefore, you should use this guide to set up your new PC. You’ll be off and running in just a few minutes. To get started, follow the simple steps beginning on the next page. 5 Step 1: Assign a name First things first. Power on your new computer, and you’ll be prompted to create a user name and computer name. 6 Step 2: Create a password It’s a good idea to create a password for your account. You can enter one here...
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...AFTER TOMORROW Microsoft Corporation is one of the biggest Corporation in our generation, it was owned and run by Mr. Bill Gates. For me as a business course student taking up Bachelor of Science in Accountancy, Making money for the day after tomorrow. Means like this: if the sales division of Microsoft in China makes money for today, and the product division makes money for tomorrow. But in the other hand the research division makes money for the day after tomorrow. The Microsoft Research Asia serves as a Microsoft’s reserve – the talent accumulated here will lead to wealth down the road. Microsoft Research Asia is leading the wealth and future of Microsoft Corporation due to its advance research and development in the world. With the help of the computer literate experts whose working hard to achieve its goal to the brighter and better future of our technology. Due to an effort to “stock” its reserves Microsoft Research Asia sends a representative each year to all leading colleges and universities that provides teaching in a degree that specialized in computer literate major such as computer sciences and information technology. For the vast demand of computer literate student across the world with the help of the said universities and college across China Microsoft Research Asia is now searching for a talented lucky students to participate in the said seminars that conducted by the Microsoft Research Asia representatives. In this reason, Microsoft Research Asia...
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...Requirements Requirement | Item | Operating System | Microsoft Windows® Server 2008 R2 with the Hyper-V role enabled | Drive Formatting | NTFS | Processor | Intel VT or AMD-V capable | RAM | 4 GB or more (8 GB or more recommended) | Hard disk space required for install | 50 GB | Virtual Machine Software and Pre-Configuration Virtual machine “a” contains the following pre-configured software: 1. Windows Server 2008 R2 Standard Evaluation Edition x64, running as an Active Directory Domain Controller for the “CONTOSO.COM” domain with DNS and WINS 2. Microsoft SQL Server 2008 R2 Enterprise Edition with Analysis, Notification, and Reporting Services 3. Microsoft Office Communication Server 2007 R2 4. Visual Studio 2010 5. Microsoft SharePoint Server 2010 Enterprise Edition 6. Microsoft Office Web Applications 7. FAST Search for SharePoint 2010 8. Microsoft Project Server 2010 9. Microsoft Office Professional Plus 2010 10. Microsoft Visio 2010 11. Microsoft Project 2010 12. Microsoft Office Communicator 2007 R2 Virtual machine “b” contains the following pre-configured software: 1. Windows Server 2008 R2 Standard Evaluation Edition x64, joined to the “CONTOSO.COM” domain 2. Microsoft Exchange Server 2010 Active directory has been preconfigured over 200 “demo” users with metadata in an organizational structure. All of these user profiles have been imported and indexed for search within SharePoint...
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...Financial Management Enid K Bukambu Dr. Figiel Contemporary Business 03/11/2012 Businesses have many areas to manage to keep things working smoothly. Finance is just one of these areas. Because finances impact virtually everything else the company does, it's probably the most important thing a manager must address. This paper discusses two companies, Google and Microsoft and their financial performance and how recession has affected them. Google is one of the leaders in internet information searching and the main services the company provides are search advertising, display advertising, mobile advertising and providing tools for publishers. Not only are these programs the backbone of the company but they’ve also enabled entrepreneurs and publishers around the world to grow their businesses and become successful. Google succeeds when the tools that it has built are useful to the users, their advertisers and other partners. And of course, the root of their business is to provide useful and relevant information to the millions of people around the world who rely on Google search to provide the answers they are seeking (Business overview, 2011). The company’s free easy-to-use tools help local business owners manage their presence on the web and grow their services. Any business can use Google’s online local database called Google Places to add a new listing or edit an existing one (Business overview, 2011) . One of Google’s leadership styles is to let your followers...
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...increase consumer generated revenue to Quality Web Design customer web sites. The other business solutions accompanied are accounting, payroll marketing, also parts of the business process and for which it assets are employed. Quality Web Design should be made aware of various security issues, even those that are not common. Identified are two of the potential security weaknesses that require improvement, and the possible remedies for each threat. The company Quality Web Design provides business solutions to the customers... The circuit used by the company may prove various flaws to security and the hardware and software used have various limitations as Microsoft share point which have limitations in supporting virtualization, up gradation whereas the web server provided by IBM provides various functionalities over the Microsoft web server. The company has a very good hardware, software, network system, the assets used by the company provide the support to the business process but there are many limitations of the hardware, software, assets and the network design they provide the support to the companies by providing web solutions so that they can spread their business through internet. The company processes also include accounting, payroll marketing. The paper will contain the solution to all the mentioned problems that may occur due to the weaknesses. The business solutions provided by quality web design helps their customers...
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