...the most powerful tools for advertisers seeking to reach their target audiences. But just throwing a logo in the middle of gameplay doesn’t mean your gamers will greet it with a smile—or with open pocketbooks. The central question remains: What does effective integration of a brand into a game look like, and how can you be sure that it’s working? You’ll hear a lot of talk around the marketing water cooler about purchase drivers. But what if getting people to react positively to a brand—and hopefully influencing their future automobile purchases—actually involved them driving a virtual vehicle? That was the landscape that faced automaker Jeep, market researcher Millward Brown, and the Microsoft® teams that came together to explore the effectiveness of in-game advertising in the popular Microsoft® Xbox® title, Zoo Tycoon 2®: Endangered Species. The Zoo Tycoon series, which provides gamers of all ages with creative opportunities to build and run their own virtual zoos, has proved enormously popular—a popularity that is renewed with each expansion pack released for the game. With its reach and extensibility, Zoo Tycoon 2 presents a prime opportunity for advertisers looking to use in-game brand placement to appeal to consumers. One compelling feature of Zoo Tycoon 2 is the ability to include a driving tour that visitors can take through the virtual zoo environs. Jeep, which is among the most recognizable brands on American roads, seized a chance to add its presence to the game...
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...it tells a story about the life and death of Gary who was on the brink of discovering untold amounts of unknown digital software for the pc (personal computer). The note on page 14 of the Computer Structure and Logics textbook tells about a time that Digital Research refused an offer from IBM ( and that opened the door for a company called Microsoft which, caused Digital Research to lose in the race of software development. The article on Gary A. Kildall was a very enlightening read. This was a good article because it tells about an intelligent man that created the basis of our pc operating systems today. The software that CP/M / Digital Research created is great and all should know about it Without it we may not have gotten as far as we have with technology today. This article plus the “gray” note on page 14 tells a story about a man who took great interest in his work. When IBM tried to sell him short or give him an offer to work for them he told them that he didn’t like the offer and he turned them down. Well this gave Microsoft a chance to come in and take the deal, but what’s funny about that is Microsoft went and reverse engineered the Digital Research tech and created a copy of it and sold it to IBM. Although at this time no one was charged for any illegal acts (maybe because it was uncommon to be able to do what Microsoft had done). I do feel two different ways about this process, see Microsoft had a genius...
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...Microsoft Advances Successful, Two-Tier ERP Strategy with Powerful, New ERP Sol ution Brief business description Microsoft is said to be the world’s largest software company which started in the United States. According to the newsletter Microsoft – History of a Computing Giant by Mary Bellis, Microsoft was founded in 1975 by Paul Allen and Bill Gates. With nearly 90,000 employees and 110 subsidiaries worldwide, Microsoft needed to replace its diverse expense-reporting systems with a single, centrally managed solution that was easier to use and yielded more consistent, detailed information. This was an opportunity to extend the company’s two-tier ERP strategy, standardizing on Microsoft Dynamics AX for operational units and integrating with the SAP system for corporate financial accounting. The Finance Operations team and Microsoft IT collaborated with the product group to implement Microsoft Dynamics AX 2012 as the standard solution. In doing so, Microsoft performed a repeatable deployment scenario that can be of value for many enterprises. What’s more, Microsoft uses the solution as an “innovation layer” to complement the company’s SAP system, enabling faster rollout of timesaving functions to employees throughout the organization. It also design and sell hardware including the Xbox 360 gaming and entertainment console, Kinect for Xbox 360, Xbox 360 accessories, and Microsoft PC hardware products. Microsoft provides consulting and product and solution support services...
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...Microsoft Faces Large EU Fine Summary The European Union (EU) continues on its path of not being very popular with outside countries. Recently, the EU filed a formal complaint against Microsoft Corp. for failing to keep a promise that was made three years ago. Microsoft was supposed to offer alternative web browsers in the newest version of Windows for users in Europe. This is not the first time the EU has had an issue with Microsoft, and I do not think it will be the last. Discussion The formal complaint filed against Microsoft could result in maximum fine of as much as 10% of its total annual revenue, or $7.4 billion. I think this amount is excessive for what Microsoft has done. I do not believe the EU should penalize Microsoft at all. It is far too easy for users to download an alternative web browser. The EU’s antitrust chief Joaquin Alumina said that this case is being used as a deterrent to other firms. “This is a very serious message not to infringe the commitments that had been agreed," Mr. Almunia said." Companies should be deterred from any temptations to renege on their commitments or even neglect their duties," he said. He essentially is saying that Microsoft is being used as an example of what not to do. In my opinion, this is not the case to use to prove your point. No one has been harmed by what Microsoft has done. The EU is now in negotiations with Google Inc. on ways to address concerns about its dominance of Internet search and online advertising...
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...was. Many people probably never saw a computer in person. Bill Gates and Paul Allen are people whose work together to make today’s life easier as what Microsoft known. After the mild success of the Microsoft other people wanted to make computers as well. Two such men were Steve Wozniak and Steve Jobs. They started a computer company out of a garage called Apple and set about to make a better computer. After this event was successfully released, the product of Apple. Many more people started to use a PC. It always says that: Starting point is very useful in terms of invention because it is a basis of improvement because after the Microsoft and Apple was known; the IBM was launch. IBM was started by Tom Watson and Tom Watson Jr. and based on the documentary that I’ve seen, it was documented the lifestyle of being an employee of IBM, the way they go to office and other specific things concerning being an employee of the company. It was also stated that the Relationship between IBM and Microsoft was an interesting one. It lasted 10 years and made both companies a lot of money. IBM became the biggest PC manufacturer because of it but because of some mistakes also cost them a lot of money in the long run. Therefore, I conclude that The Triumph of the Nerds is one of the most important stories in human culture. It is the great story in the history that has affected the daily living of the individuals today and obviously, for the next years, centuries, and millennium to come. With...
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...There are several different book discussion groups, all led by volunteer moderators from the community. Some discussion groups focus on different types of books, such as biographies, history, fiction, classics, science and technology, and Spanish language literature. Computer Training Computer training is offered in the the computer lab of the main branch only. The following classes are offered once a month and others are offered intermittently: * Introduction to Computers * Microsoft Word * Microsoft Excel * Adobe Photoshop * Windows XP and Vista * Using the Internet Speakers and Performers The library brings in noted authors once a month for an ongoing lecture series. Folk singers, small jazz ensembles, and other musical groups perform in the Hawken Community Room as they can be booked. Bookmobile A second bookmobile has been added, and routes are displayed on the library website. Bookmobiles visit each school in the district at least once a week. Story Time Story time is available in the Hawken Community Room on Saturday morning for toddlers,...
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...AN INTERESTING STORY RELATED TO HR PEOPLE A small story for all HR people. A jobless man applied for the position of "office boy" at Microsoft. The HR manager interviewed him then watched him cleaning the floor as a test. "You are employed." He said." Give me your e-mail address and I'll send you the application to fill in, as well as date when you may start." The man replied "But I don't have a computer, neither an email." I'm sorry", said the HR manager, "If you don't have an email, that means you do not exist. And who doesn't exist, cannot have the job." The man left with no hope at all. He didn't know what to do, with only $10 in his pocket. He then decided to go to the supermarket and buy a 10Kg tomato crate. He then sold the tomatoes in a door to door round. In less than two hours, he succeeded to double his capital. He repeated the Operation three times, and returned home with $60. The man realized that he can survive by this Way, and started to go everyday earlier, and return late Thus, his money doubled or tripled every day. Shortly, he bought a cart, then a truck, and then he had his own fleet of delivery vehicles. 5 years later, the man is one of the biggest food retailers in US. He started to plan his family's future, and decided to have a life insurance. He called an insurance broker, and chose a protection plan. When the conversation was concluded, the broker asked him his email. The man replied, "I don't have an...
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...Promotion for the Microsoft Xbox One The target customers for Microsoft’s Xbox One were chosen carefully following a major loss in the market share among hard core gamers to the Sony PlayStation 4. This segment of gamers are essential in establishing the success of the previous generation consoles from Microsoft, so it is imperative that Microsoft re-capture these customers with the Xbox One. Because of this Microsoft has put billions on the line to promote the Xbox One. The message Microsoft is pushing out is one that focuses on the system’s performance as a gaming system in terms of graphics output and real time data processing rather than an all-encompassing multimedia system. This message is guided by the idea that the Xbox One is the primary tool for traditional and hard core gamers to connect with the gaming community. It is important that Microsoft did this because of the focus Sony had put on marketing the hardware of the PlayStation 4. While some believe hardware is key, performance is what the gamers demand in the end. Because the Xbox One is branded as a multimedia device as well as a gaming console there has been many different types of media used in positioning successful advertising. These advertising messages were channeled through video game conferences such as E3 as well as 30-45 second television ads. Social media outlets such as Twitter and Facebook have been heavily used and still relying primarily on video formats and bundle ads. Feature stories concerning the...
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...Management The Microsoft Effect: Will Google Become What It Fears? Abstract: The expansion of Google and how it becomes similar like the second Microsoft. And as Apple CEO Steve Jobs said, Google are expanding and spreading itself to many part of the social network. And because of that, Google will face lots of new challenges. Google is creating for itself risks and targets. Google know what it fear to become, and the way it avoid that. Key words: The Microsoft effect, comparison between Google and Microsoft, how Google’s expanding, challenge and risk for Google as it growth to the open market. Summary: Apple CEO Steve Jobs said that Google are becoming another Microsoft, which is dangerous. The company was “spreading itself too thin”. And like which Jobs said, they are turning into Microsoft. In the last few years, Google has grown from just a search company to a giant company which involve in any part of the internet. Analysts speculate that if Google continue that, it will make itself more difficult task. “How Google can avoided some of the missteps made by Microsoft during its rapid expansion?”, also what can Google learn from its opponent. Still the huge remain question for Google is how to become remain profitable. As professor of studies and business said, Google’s fear that it will become another Microsoft, which is known as a big company win through bullying. Now Google challenge is to remain open and innovative. The comparison between Google and Microsoft began since...
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...had the company adopted this strategy and why was the SEC concerned about it? Answer: 1) Hiding profits – The success of Microsoft provided incentives in hiding success from regulators and competitors. There is high incentive to reduce their performance given the history of the company with regulatory intervention. Therefore, the company’s policy of software capitalization occurred before serious regulatory intervention. 2) Avoiding complacency – This argument suggests that the company to avoid complacency should reduce its earnings performance and hence accompany financial success. The philosophy of the company of constructive paranoia about the competitive position and policy of Gates maintains cash balances are consistent with avoiding complacency. It has a better explanation because of the tendency of the company to “talk down” analysts’ expectations instead of explanation for choosing conservative policies. 3) Competitive weapon – As a leader of the industry, Microsoft has the ability to practices and influences accounting policies within the industry. As it is the strongest player in the industry, therefore it makes difficult for other companies to show good performance even by setting conditions that reduces their assets and earnings. 4) Signaling – By reporting strong earnings numbers and choosing conservative accounting policies, Microsoft is able to signal the strength of finance. Or they explain their ability to take the hit to earnings and still provides with...
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...come to mind: Apple and Microsoft. While the two are alike, with the innovation of computer products, their corporate cultures show where the two differ and how it affects the success of the business. Apple was started by three men but one continued work for Apple on and off up until his demise, Steve Jobs, Apple's most important corporate culture. Jobs knew how to “leave something to the [consumers] imagination” creating utter excitement and the patience for the item to release. What led Apple to success was by running Apple as a startup corporate culture and the fact that “no other business is tougher on its partners by enforcing strict codes of secrecy” (Colvin et al., 2013). The strategies Job put into place seem to make Apple “a brutal and unforgiving place, where accountability is strictly enforced, decisions are swift, and communication is articulated clearly from the top to ensure no misunderstandings” (Lashinsky & Burke, 2011). Jobs held every person in place of power more and more accountable by “eliminating passive aggression and encouraging debate as new ideas are formulating” (Merchant 2010). This teaches leadership and ensures that Apple can and will continue its “computing and software duties” long after his tenure is up. It’s hard to argue this may be an undesirable strategy with the continued success Apple has seen. Bill Gates laid a strong foundation for Microsoft to thrive with the creation of his software corporation. To some “Microsoft seems to be a company...
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...Bill gates is a business leader, entrepreneur and philanthropist. Bill Gates founded the world's largest software business, Microsoft, and subsequently became one of the richest men in the world. When Bill Gates was first enrolled at Harvard University, he thought about pursuing his career as a lawyer as his dad was also a lawyer. But his freshman year at Harvard, he spent more of his time in the computer lab than in class and this made him more interested in computer field than being a lawer. In February 2014, Gates announced that he would be stepping down as chairman of Microsoft in order and move into a new position as software architect. He positioned himself as chief software architect so he could concentrate on what was for him the more...
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...NAME ABDUL QADIR SHAH I.D GCMSL10622L SUBJECT ENTREPRENEURSHIP COLLEGE GRAFTON COLLEGE OF MANAGEMENT SCIENCES ENTREPRENEURSHIP: The capacity and willingness to undertake conception, organization, and management of a productive venture with all attendant risks, while seeking profit as a reward. In economics, entrepreneurship is regarded as a factor of production together with land, labour, natural resources, and capital. Entrepreneurial spirit is characterized by innovation and risk-taking, and an essential component of a nation's ability to succeed in an ever changing and more competitive global marketplace. http://www.businessdictionary.com/definition/entrepreneurship.html Entrepreneurs enjoy the freedom of making their own business decisions and becoming their own bosses. In addition, they also gain the stability and control that could never be achieved as a regular employee. If you have been dreaming of becoming one of these entrepreneurs, you should find out the disadvantages and advantages of taking on this role. Mission: Leaders know what their mission is. They know why the organization exists. A superior leader has a well thought out (often written) mission describing the purpose of the organization. That purpose need not be esoteric or abstract,...
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...Leadership | The Leader as a Strategist Report | LASA 1: Assignment 2 | | Crystal Watkins | 5/26/2012 | This Paper will consist of an analysis of the strategic cascade of Microsoft. It will also include a SWOT analysis that will answer some primer questions. And a synthesis of the information evaluating the ability of the organization to implement the strategy using Kouzes and Posner’s Five Practices as a framework. | Microsoft Corporation is an American multinational corporation headquartered in Redmond, Washington, United States that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions. Established on April 4, 1975 to develop and sell BASIC interpreters for the Altair 8800, Microsoft rose to dominate the home computer operating system market with MS-DOS in the mid-1980s, followed by the Microsoft Windows line of operating systems. Microsoft is one of the largest software corporations in the world that has diversified in recent years into the video game industry with the Xbox and its successor, the Xbox 360 as well as into the consumer electronics and digital services market with Zune, MSN and the Windows Phone OS. [ (Microsoft, 2012) ] Primarily in the 1990s, critics contend Microsoft used monopolistic business practices and anti-competitive strategies including refusal to deal and tying, put unreasonable restrictions in the use of its software, and used misrepresentative...
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...UNIT 5 – SPECIFICALLY BUSINESS MICROSOFT CORPORATION ABSTRACT In this paper the writer will be discussing Microsoft’s business structure. The organizations socioeconomics will be addressed, along with the business environment and legal issues. The writer will be describing the multinational, multifaceted structures of management and the operational factors that go along with it. The complexities of being one of the largest, most successful entities in the world and all the finances involved with that position. Some of the problems encountered in the conglomerate make up of Microsoft organization will be analyzed. And of course, due mention will be made in regards to the leadership and guidance behind the innovation and accomplishments of this business. Mr. Bill Gates, Microsoft’s chairman and chief software architect. The man, the myth and the legend behind Microsoft and a key factor in the role of technology and the potential outcome of the computer software industry. Microsoft Corporation is a lot more than the largest software company in the world. Microsoft is a cultural phenomenon! In 1972 a nineteen year old young man had a vision, a passion and...
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