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(TCO A) Which of the following is most clearly an example of process innovation? (Points : 4) | a pizza chain is able to develop a method of baking pizza that enables pizzas to be baked in 10 minutes rather than the standard 20 minutes during the late 1980s a potato chip company introduces a line of its potato chips with a new type of seasoning. a major motion picture studio releases a new 3D movie. a tire manufacturer develops a tire that re-inflates itself instantly when it is punctured | |

Question 2. 2. (TCO A) Which of the following is true about technology trajectories? (Points : 4) | a technology is always replaced by a new technology after its trajectory has flattened (i.e., it has reached its performance limits) most technology s-curves last about twenty years some technologies have steeper s-curves than others a technology s progress along the s-curve cannot be sped up or slowed down |

Question 3. 3. (TCO B) When both Nintendo and Sega claimed to have over 60 percent market share of the video game console market, both were trying to influence _____________. (Points : 4) | users perceptions and expectations about the installed base. perceived technical utility. pre-order demand. technology bias.

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Question 4. 4. (TCO B) When you buy a product on eBay you can pay for it using an online payment system called PayPal (which accepts credit cards or electronic funds transfers). The payment system is heavily secured using encryption technology. PayPal is offering simplicity, convenience and __________ utility levers according to the Kim and Mauborgne model. (Points : 4) | cost fun and image environmental friendliness risk |

Question 5. 5. (TCO C) Honda’s core competencies lie in manufacturing and innovation which it has used to create its world renowned engines. These engines are also used in Honda’s...

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