...“Integrated marketing: advertising and politics” Massey University Masters of Business Administration Marketing Unit Presented July 2013 Mike Richards Student ID 13154066 CONTENTS CONTENTS ................................................................................................................................ 2 1. OVERVIEW ........................................................................................................................ 3 2. SUMMARY OF RESEARCH FINDINGS AND THE APPLICATION OF ADVERTISING THEORY TO POLITICS .............................................................................................................................. 5 A. B. C. D. E. 3. 4. Advertising, Promotion, and Other Aspects of Integrated Marketing Communications (Shrimp & Andrews) 2013 .............................................................. 5 Advertising Theory (edited by Shelly Rodgers & Esther Thorson) 2012 .................. 6 Advertising and Society – Controversies and Consequences (edited by Carol J. Pardun) 2009............................................................................................................... 7 Advertising and the Market Orientation of Political Parties Contesting the 1999 and 2002 New Zealand Election Campaigns. ..................................................................... 7 Political Campaign Communication Principles & Practises (Trent and Friedenberg 2008) ..................................................................
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...I hereby acknowledge that: I understand what is meant by plagiarism This paper is the product of all my own work and I have acknowledged and cited any use of the published and unpublished works of other people. I understand the institution’s policy on plagiarism is an automatic failing grade for the class and constitutes a gross violation of the code of conduct and will result in corresponding disciplinary sanctions Student’s Signature: Date: Student’s Name: Table of Contents: Contents Executive Summary 4 Recipes for Success 5 Introduction 5 Richard Branson 5 Tony Hsieh 7 What led to their Success 9 Introduction 9 Richard Branson 9 Tony Hsieh 10 Challenges 11 Introduction 11 Richard Branson 11 Tony Hsieh 12 What struck me most 13 Introduction 13 Richard Branson 13 Tony Hsieh 13 Compare and Contrast 14 Introduction 14 Richard Branson 14 Tony Hsieh 15 Executive Summary This paper aims to present and discuss both Richard Branson and Tony Hsieh on their business ventures, characteristics, and endeavours both inside and outside the business world, it will focus mainly on their successes and the trials and tribulations that came with it; including my own personal reflection and juxtaposition of myself and both Richard Branson and Tony Hsieh. Richard Branson was born on July 18, 1950 in Surrey England, all throughout his childhood he struggled in school dropped out at the age of 16. This decision...
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...A Portrait of the Artist as a Young Man Context James Joyce was born on February 2, 1882, in the town of Rathgar, near Dublin, Ireland. He was the oldest of ten children born to a well-meaning but financially inept father and a solemn, pious mother. Joyce's parents managed to scrape together enough money to send their talented son to the Clongowes Wood College, a prestigious boarding school, and then to Belvedere College, where Joyce excelled as an actor and writer. Later, he attended University College in Dublin, where he became increasingly committed to language and literature as a champion of Modernism. In 1902, Joyce left the university and moved to Paris, but briefly returned to Ireland in 1903 upon the death of his mother. Shortly after his mother's death, Joyce began work on the story that would later become A Portrait of the Artist as a Young Man. Published in serial form in 1914–1915, A Portrait of the Artist as a Young Mandraws on many details from Joyce's early life. The novel's protagonist, Stephen Dedalus, is in many ways Joyce's fictional double—Joyce had even published stories under the pseudonym "Stephen Daedalus" before writing the novel. Like Joyce himself, Stephen is the son of an impoverished father and a highly devout Catholic mother. Also like Joyce, he attends Clongowes Wood, Belvedere, and University Colleges, struggling with questions of faith and nationality before leaving Ireland to make his...
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...THE SATISFACTION LEVEL IN McDONALD’S SURIGAO AS PERCEIVED BY THE HRM STUDENTS OF SURIGAO CITY An Undergraduate Research Paper Presented to the Faculty of Business and Hotel Management Division SURIGAO STATE COLLEGE OF TECHNOLOGY Surigao City In Partial Fulfillment of the Requirements for the subject BUSINESS STATISTICS PAULO ALEXIS MIJARES ILKA KHRISHA KLAIRE RIVAS DESIREE SILVOSA JASMINE JESSA HERNANDEZ RAYMOND ENTENIA February, 2016 ii 11 APPROVAL SHEET In partial fulfillment of the requirements for the subject Business Statistics; this research paper entitled “THE SATISFACTION LEVEL IN MCDONALD’S SURIGAO AS PERCEIVED BY THE HRM STUDENTS OF SURIGAO CITY”, has been prepared and submitted by PAULO ALEXIS MIJARES, ILKA KHRISHA KLAIRE RIVAS, DESIREE SILVOSA, JASMINE JESSA HERNANDEZ, RAYMOND ENTENIA is hereby recommended for oral examination. DR. JONATHAN CORDITA MACABODBOD Instructor __________________________________________________________ APPROVED by the Committee for Oral Examination with a grade of _______ ________________________ Chairman _________________________ Member _______________________ Member ______________________________________________________________ ACCEPTED in partial fulfillment of the requirements for the subject BUSINESS STATISTICS this February 2016. JONATHAN C. MACABODBOD, EdD Business Statistics Instructor iii 39 39 ACKNOWLEDGMENT The researchers convey their profound gratitude and deep appreciation to the following individuals, who shared...
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...ACCOUNTING Published by McGraw-Hill/Irwin, a business unit of The McGraw-Hill Companies, Inc., 1221 Avenue of the Americas, New York, NY, 10020. Copyright 2012, 2010, 2007 by The McGraw-Hill Companies, Inc. All rights reserved. No part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written consent of The McGraw-Hill Companies, Inc., including, but not limited to, in any network or other electronic storage or transmission, or broadcast for distance learning. Some ancillaries, including electronic and print components, may not be available to customers outside the United States. This book is printed on acid-free paper. 1 2 3 4 5 6 7 8 9 0 DOW/DOW 1 0 9 8 7 6 5 4 3 2 1 ISBN 978-0-07-811084-9 MHID 0-07-811084-X Vice president and editor-in-chief: Brent Gordon Editorial director: Stewart Mattson Publisher: Tim Vertovec Executive editor: Steve Schuetz Executive director of development: Ann Torbert Senior development editor: Christina A. Sanders Vice president and director of marketing: Robin J. Zwettler Marketing director: Brad Parkins Senior marketing manager: Kathleen Klehr Marketing manager: Michelle Heaster Vice president of editing, design, and production: Sesha Bolisetty Managing editor:...
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...Executive Summary The following report will determine the strategic position of Rolls-Royce and the environmental impact of a new technology upon that strategic position. The report will analyse and evaluate the role and impact of short to medium range single aisle narrow body aircraft on the strategic position of Rolls-Royce. The report will focus on the civil aerospace business of Rolls-Royce and will use Rolls-Royce Inchinnan as a base model. The Boeing 737 series and Airbus A320 are the most popular aircraft ever produced with a 737 landing in the world every five seconds. The 737 in particular will reach the end of its service life within the next ten years. Southwest airlines are requesting an overdue replacement with most airframes living thirty years, the original 737 was released in 1967. The effect of the next generation 737, released in 1998, retiring will leave a considerable gap to be filled. Rolls-Royce does not power the Boeing 737which is monopolised by Pratt and Whitney and General Electric. Should Rolls-Royce attain a share of this market it will become the largest contract ever undertaken by Rolls-Royce. The new aircraft is currently under development and is expected to form the latest of aerospace technology such as composite structures, geared turbofans or open rotor designs. All of the large aerospace manufacturers are currently vying for involvement in the programme for should the new edition emanate the previous, the returns will be substantial...
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... 03rd August, 2015 To Dr. Muhammad Shariat Ullah Associate Professor, Department of Management, University of Dhaka Subject: Submission of Project Report. Dear Sir, It is our great honor to submit our project report on “Diversity in Workplace: A study on Multinational Clothing Retail Brands.” In this endeavor, this report seeks to identify and analyze the diversity and its effects among employees in two clothing brands. The report contains statistical analysis and some findings and recommendations. It would be our enormous pleasure if you find this report useful and informative to have an apparent perspective on the issue. Thank you, 1. Sarah Binte Mohiuddin 2. Md. Farhan Khan 3. Nazifa Tasnim Siddiqa 4. Md. Salauddin ACKNOWLEDGEMENT First of all we would like to express our sincere gratitude to almighty Allah that we have successfully completed our report. We would like to thank our honorable teacher Muhammad Shariat Ullah for giving us this opportunity and help needed to prepare this report. His valuable ideas and suggestion enhance us to accomplish the report smooth and successfully. We would also...
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...Resources for Teaching Prepared by Lynette Ledoux Copyright © 2007 by Bedford/St. Martin’s All rights reserved. Manufactured in the United States of America. 2 1 f e 0 9 d c 8 7 b a For information, write: Bedford/St. Martin’s, 75 Arlington Street, Boston, MA 02116 (617-399-4000) ISBN-10: 0–312–44705–1 ISBN-13: 978–0–312–44705–2 Instructors who have adopted Rereading America, Seventh Edition, as a textbook for a course are authorized to duplicate portions of this manual for their students. Preface This isn’t really a teacher’s manual, not, at least, in the sense of a catechism of questions and correct answers and interpretations. Because the questions provided after each selection in Rereading America are meant to stimulate dialogue and debate — to generate rather than terminate discourse — they rarely lend themselves to a single appropriate response. So, while we’ll try to clarify what we had in mind when framing a few of the knottier questions, we won’t be offering you a list of “right” answers. Instead, regard this manual as your personal support group. Since the publication of the first edition, we’ve had the chance to learn from the experiences of hundreds of instructors nationwide, and we’d like to use this manual as a forum where we can share some of their concerns, suggestions, experiments, and hints. We’ll begin with a roundtable on issues you’ll probably want to address before you meet your class. In the first section of this manual, we’ll discuss approaches to...
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...Management of Information Security Third Edition This page intentionally left blank Management of Information Security Third Edition Michael Whitman, Ph.D., CISM, CISSP Herbert Mattord, M.B.A., CISM, CISSP Kennesaw State University ———————————————————————— Australia • Brazil • Japan • Korea • Mexico • Singapore • Spain • United Kingdom • United States Management of Information Security, Third Edition Michael E. Whitman and Herbert J. Mattord Vice President, Career and Professional Editorial: Dave Garza Executive Editor: Stephen Helba Managing Editor: Marah Bellegarde Product Manager: Natalie Pashoukos Developmental Editor: Lynne Raughley Editorial Assistant: Meghan Orvis Vice President, Career and Professional Marketing: Jennifer McAvey Marketing Director: Deborah S. Yarnell Senior Marketing Manager: Erin Coffin Marketing Coordinator: Shanna Gibbs Production Director: Carolyn Miller Production Manager: Andrew Crouth Senior Content Project Manager: Andrea Majot Senior Art Director: Jack Pendleton Cover illustration: Image copyright 2009. Used under license from Shutterstock.com Production Technology Analyst: Tom Stover © 2010 Course Technology, Cengage Learning ALL RIGHTS RESERVED. No part of this work covered by the copyright herein may be reproduced, transmitted, stored, or used in any form or by any means graphic, electronic, or mechanical, including but not limited to photocopying, recording, scanning, digitizing, taping, Web distribution, information...
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...CHAPTER ONE OUTLINE STUDENT LEARNING OUTCOMES 1. 2. 3. 4. 5. 6. Define management information systems (MIS) and information technology (IT) and describe their relationship. Validate information as a key resource and describe both personal and organizational dimensions of information. Explain why people are the most important organizational resource, define their information and technology literacy challenges, and discuss their ethical responsibilities. Describe the important characteristics of information technology (IT) as a key organizational resource. Define competitive advantage and illustrate the role of information technology in supporting competitive advantages and business vision. Discuss the impacts information technology can and will have on your life. INDUSTRY PERSPECTIVES 7 10 Timely Information: From 48 Hours to Just 20 Minutes Always Remember: Business Drives Technology A More “CustomerOriented” Internal Revenue Service Using Technology When Millions of Possible Solutions Exist 27 FEATURES Global Perspective Overcoming Language Barriers on the Internet On Your Own E-Mail: Electronic Mail or Expensive Mail? Team Work Identifying Hardware and Software Global Perspective Managing Knowledge with a Knowledge Management System On Your Own Researching Your Career and Information Technology Team Work Developing Strategies for Protecting Yourself against Identity Theft Electronic Commerce Using the Internet as a Tool to Find a Job • • • • WEB SUPPORT www.mhhe.com/haag...
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...CHAPTER 1 INTRODUCTION TO GLOBAL MARKETING SUMMARY Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. A company that engages in global marketing focuses resources on global market opportunities and threats. Successful global marketers such as Nestle, Coca-Cola, and Honda use familiar marketing mix elements – the four Ps – to create global marketing programs. Marketing, R&D, manufacturing, and other activities comprise a firm’s value chain; The value equation (V =B/P) expresses the relationship between values and the marketing mix. Global companies also maintain strategic focus while pursuing competitive advantage. The marketing mix, value chain, competitive advantage, and focus are universal in their applicability, irrespective of whether a company does business only in the home country or has a presence in many markets around the world. However, in a global industry, companies that fail to pursue global opportunities risk being pushed aside by stronger global competitors. A firm’s global marketing strategy (GMS) can enhance its worldwide performance. The GMS addresses several issues. First is nature of the marketing program in terms of the balance between a standardization (extension) approach to the marketing mix and a localization (adaptation) approach that is responsive to country or regional...
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...besa44438_ch06.qxd 09/23/2004 04:18 PM Page 183 6 C H A P T E R INPUTS AND PRODUCTION FUNCTIONS 6.1 INTRODUCTION TO INPUTS AND PRODUCTION FUNCTIONS APPLICATION 6.1 Competition Breeds Efficiency 6.2 PRODUCTION FUNCTIONS WITH A SINGLE INPUT 6.3 PRODUCTION FUNCTIONS WITH MORE THAN ONE INPUT High-Tech Workers versus Low-Tech Workers APPLICATION 6.2 6.4 S U B S T I T U TA B I L I T Y A M O N G INPUTS Elasticities of Substitution in German Industries APPLICATION 6.3 APPLICATION 6.4 Measuring Productivity APPLICATION 6.5 Returns to Scale in Electric Power 6.5 RETURNS TO SCALE Generation APPLICATION 6.6 Returns to Scale in Oil Pipelines APPLICATION 6.7 Technological Progress in the U.K. 6.6 TECHNOLOGICAL PROGRESS Appendix THE ELASTICITY OF SUBSTITUTION FOR A COBB–DOUGLAS PRODUCTION FUNCTION besa44438_ch06.qxd 09/23/2004 04:19 PM Page 184 Can They Make It Better and Cheaper? The production of semiconductor chips—thin, glasslike wafers that are used to store information in digital equipment—is costly, complex, and delicate.1 Production involves hundreds of steps and takes place in facilities called fabs, expensive factories that can cost more than $1 billion to construct. To avoid contaminating chips, fabs must be 1000 times cleaner than a hospital operating room. Because the manufacturing process is so expensive and because a typical fab is obsolete in 3 to 5 years (and...
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... 5 Chapter 1: Introduction 1.1 Goals of the Project: The main goal of this project is to learn about the stock market through practice with a short-term and long-term stock market simulation. I will start short-term trading with 10 stocks that I selected over the first few weeks. I have also selected 2 stocks which will I will trade in a long-term method over the next 8-week period. After investing in the selected stocks, I will be able to analyze the simulation and make conclusions based on my performance. I am beginning with $200,000, and then will scope over my profits and losses to understand which methods work best. Starting in Chapter 1, I will explain the history of the stock market and who is involved with it. In the following chapters I will show my results of the simulation and discuss them. I will conclude the simulation in the final chapter, which will cover all results and what I learned during the 8-week period. 1.2 History of the Stock Market: The stock market is a trading place where bonds and stocks can be traded, usually to gain some type of income. Basically, a stock is a piece of a company or business. These businesses and companies are split up into equal parts, which can be purchased on the stock exchange. On most occasions, at least 51% of shares are held by one person or group while the remaining 49% are constantly traded. On the other hand, a bond is a government issued certificate that sets an agreed upon pay back date [4]. The market...
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...STUDIES IN PROFESSIONAL LIFE AND WORK Mike Hayler University of Brighton, UK Autoethnography, Self-Narrative and Teacher Education examines the professional life and work of teacher educators. In adopting an autoethnographic and life-history approach, Mike Hayler develops a theoretically informed discussion of how the professional identity of teacher educators is both formed and represented by narratives of experience. The book draws upon analytic autoethnography and life-history methods to explore the ways in which teacher educators construct and develop their conceptions and practice by engaging with memory through narrative, in order to negotiate some of the ambivalences and uncertainties of their work. The author’s own story of learning, embedded within the text, was shared with other teacher-educators, who following interviews wrote self-narratives around themes which emerged from discussion. The focus for analysis develops from how professional identity and pedagogy are influenced by changing perceptions and self-narratives of life and work experiences, and how this may influence professional culture, content and practice in this area. Autoethnography, Self-Narrative and Teacher Education Autoethnography, Self-Narrative and Teacher Education STUDIES IN PROFESSIONAL LIFE AND WORK The book includes an evaluation of how using this approach has allowed the author to investigate both the subject and method of the research with implications for ...
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...The Outlook for the US Chemical Industry kpmg.com Chemicals and Performance Technologies KPMG’s Chemicals and Performance Technologies Practice • Honest, independent advice • Built on deep sector knowledge • Delivered by an integrated global team © 2010 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. All rights reserved. Executive Summary Is the worst over? A cautious but growing consensus among economists and industry analysts suggests that after more than two years of turbulence, the global economy in general and the chemical industry, in particular, are entering calmer waters.1 While a full recovery for chemical companies is not expected this year, certainly, the earnings releases across the industry for the first half of 2010 suggest that growth is returning at a faster rate than many had expected.2 Increased production in the domestic auto industry is supporting new demand for US chemical products, but the construction sector – another major market for US chemicals – is recovering more slowly. However, after massive layoffs, improvements in cash management and operational belttightening, the US chemical industry is expected to realize a year-over-year increase of around 7 percent in 2010, according to the American Chemistry Council (ACC).3 At the same time, this recovery presents its own set of challenges...
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