...Being an milkshake addict, when I was first hired at the Nutrition Zone health food shop I thought I had died and gone to heaven. It was the perfect job: nothing to dangerous, friendly people, flexible hours, good money, and all the ice cream/ milkshakes I could eat. I was set. The two days of training before my first shift were a breeze Everything came pretty easily. I memorized the location of all the products and learned how to work the cash register. I even discovered that I even enjoyed making the difficult shakes as well. I thought I was ready for anything. Then night before my first shift I could barely sleep I was so excited; I woke up the next day ecstatic that finally the moment of truth had come: the first shift of my first job. I left for work fifteen minutes earlier than necessary to make sure I got there on time. When I got to the shop I parked my car and went in, said hello to everyone, washed my hands, put on my outfit, and started helping the first customer. After about an hour of pretty steady flow of customers there was a lull in the action so my boss decided to go get some lunch, leaving me and my co-worker, by ourselves. Almost immediately after my boss had left, a large group of older women came in to order milkshakes. Being new, I was slightly overwhelmed at the sheer size of the group, but what came next was something I'll never forget. I walked down to the end of the counter to greet them and to start getting their order. I said Hi...
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...McDonald’s Smoothies: Creative Brief |Client/Brand: |McDonald’s Australia |Date: |September 2, 2011 | 1. The Company McDonald’s Australia is a 3.2 b dollar business. It is not only known to people for its iconic golden arch, mouth-watering burgers, fries and nuggets, but also for its community service, strong partnership with local growers and suppliers and an array of corporate social activities. 2. Brand Issues McDonald’s is a recognized representation of fast food and often not deemed as a ‘healthy’ food option. Therefore, McDonald’s goal to stretch its product range to fresh fruit smoothie is a challenge. Further in Australia, there are established players, specifically targeting smoothies and fruit drink segment. Customers therefore, have a wider available choice already. When the scenario is like this, reasons why people would still buy McDonald’s smoothies are: • No competitor can provide mix benefits of a great range of meal options and cheerful in-store ambience along with smoothies that McDonald’s can. • With 808 restaurants in Australia, out of which roughly 30% operates 24/7, McDonald’s offers widest availability and greatest convenience than any of its competitors. • In 2009, McDonald’s introduced McCafe that offers finely brewed made to order coffee drinks that has been a great success. It means if smoothies can be properly positioned keeping consistency...
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...Term Paper: Does This Milkshake Taste Funny? Crisis Management Dr. Long Zhang Lauren Morales Date Submitted: 04/06/2015 In the case “Does This Milkshake Taste Funny?”, the ethical dilemma that faces George is whether to listen to a fellow co-worker and save time and money by allowing a contaminated mixture for milkshakes to be produced, or to refuse to remove filters for the mixture and report the issue to upper management. There are several reasons why George may have acted unethically. The first reason is that, removing the filters would be the easy way out; he and the night crew would do nothing more than they do on any other given night shift. Removing the filter's as his co-worker Paul had instructed would also ensure that all work objectives are completed and that the crew would be finishing the shift on time. Trevino and Victor (1992) state that “when monitoring [for a firm] is difficult or costly, employees may take advantage of the opportunity to pursue self-interested behavior at [the firm's] expense.” Also the homogenizer would pulverize any traces of whole maggots and the pasteurization process will likely kill the bacteria from the maggots making the chances of anyone finding out about the infestation very slim. Eastern Dairy would also likely save thousands of dollars by not letting 500 gallons of mixture go into the trash. However, I feel the reason to listen to Paul that would weigh heaviest on his mind is George's thoughts and fears on how others...
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...makes you feel cool. Milkshake would be the perfect choice for you. Making a delicious milkshake is easy by following these three steps. First, prepare what you need to have and use. Then, mix the ingredients. Finally, design and putting some extra additions to the milkshake. Before making a milkshake you have to prepare the objects that you need to use. First of all, you need to have a blender, a cup, an ice cream scoop, and a big glass. Second, the ingredients are milk, and ice cream. You have to choose the flavor you like the most, such as vanilla, chocolate or strawberry ice cream. Optional fruit, chocolate or caramel syrup, and wiped cream. After preparing what you need to use, now you have to follow these steps to make the milkshake. Firstly, put one glass of milk in the blender. Next, add three scoops of ice cream. Then, you might add some fruit to make strong flavor. For example, banana can go with vanilla ice cream or strawberry with chocolate ice cream. After putting the ingredients, mix the milkshake first at high speed then at low to make it medium thickness. Do not forget to have the lid on the blender. The final step is designing. First, adding your choice of syrup. Then, pour the milkshake in the big glass. After that you might put wiped cream and cherry on the top. Next, if you added some fruit while mixing the drink, you can put small slice on the glass. To sum up, everyone loves milkshake, but some does not know...
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...CASELET : THE JOB OF THE MILKSHAKE 1. Two segments are described here. Identify the points of parity (POPs) and points of difference (PODs) of the milkshake for these two segments Ans. The point of parity (POPs) of the milkshake for the two segments is that they both serves a job or a purpose to each and every customer. They do not only aim to satisfy the customer with their drink but both the milkshake for the two segments aims to understand what job does their milkshake were being hired to. On the other hand, the point of difference (PODs) of the first segment is that the milkshake was considered to be the best product for customers who wants to occupy themselves during long commutes to work and who tries to avoid foods that create crumbs and makes their hands sticky while their driving. Milkshake purchased by these people are thicker and has real chunked fruit which makes it longer to be consumed than usual. This has then just serve the job for this segment. For the second segment, the point of difference (PODs) is that the milkshake is usually bought by parents who at the end of the day wants to appease their children after spending the whole day answering “No” and give them a special treat. Its milkshake is thinner than the first segment, it mostly appeal to a younger audience because it is served in a smaller and entertaining cups and lastly it would only takes them less time to consume it, hence not leaving their parents wait for them for half an hour to finish...
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...Håkon Olaisen Case Study – “Does This Milkshake Taste Funny?” BUS 565-02 – Organizational Theory and Development Dr. Nanette Metz George Stein is a college student who is working at Eastern Diary during the summer to satisfy his immediate need for dating and car money. He chose to work for Eastern Diary because it was unionized and the wages paid were more than twice the minimum wage George had been paid on previous jobs. George, after a brief visit with the HR director, was assigned to work the night shift. The night shift was from 11:00 PM to 7:00 AM six nights a week (Sunday through Friday); the regular wages were paid, supplemented by 8 hours of guaranteed overtime each week. This implied that George would be able to save up a tidy sum of money during the summer. Eastern Diary manufactured milkshake and ice cream mix for a number of customers in the metropolitan area. The ice cream mix was sold in 5- and 10-gallon containers to other firms, which then added the flavoring ingredients, packaged and sold the ice cream under their own brand names. Their milkshake mix was sold in 5-gallon cardboard cartons, which contained plastic liner. Eastern Diary delivered these packages to various restaurants in the area. The design of the packaging enabled it to fit into automatic milkshake machines, used in many types of restaurants and drive-ins. The night shift consisted of a six-person crew of operators. Paul Burnham, a member of this crew, received each night`s production orders...
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...Joshua R. Upthegrove MGT 585 – Dr. Pane Case Analysis 2: Does this Milkshake Taste Funny? In this scenario, George Stein, a young college student, employee, son, and boyfriend ends up facing an ethical dilemma, in which he must evaluate what possible scenarios, could be right or wrong. However, can George overcome the possible scrutiny from his colleagues, if he decided to go the route adverse their recommended action? With just a thought he can already hear their negative statements and derogatory comments (Robbins, De Cenzo & Coulter, 2013). Within this analysis, critical points are analyzed with respect to what might cause George to act in an ethical manner or an unethical manner, in the situation that stands before him at his workplace. As Alahmad (2010) indicated, ethics are a person’s concept of right and wrong. Will George do what’s right on his moral compass, or wrong? In a society so based on competition and innovation, one must always stay true and honest; in which case they won’t have to worry if they are keeping up and remembering the next lie. “If you tell the truth, you don’t have to remember everything.” (Alahmad, A., 2010). Background George is an East coast college student who has spent the entirety of his life in modern suburbia. Like most his age, his interests remain rather ordinary, gathering with the locals his age at the city spot (drive-in restaurant), fast cars, and of course girls. George had not necessarily wanted to be a college...
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...Case Analysis for “Does this Milkshake Taste Funny?” by Julius Datinguinoo A Case Analysis for “Does this Milkshake Taste Funny?” Assignment 3, Unit 1, Organizational Behavior Robert Kennedy College Presented by Julius Datinguinoo on 12 May 2009 I. Statement of the Problem(s) There are three major corporate problems that I can see on this situation: 1. Eastern Dairy is lacking in contemporary quality control, quality management, and quality assurance systems that would ensure compliance to quality standards like ISO 9000, HACCP & ISO 2200. 2. Eastern Dairy is lacking in modern health, safety and environment (HSE) policies, procedures, and controls that would ensure compliance to environmental standards like ISO 14001 and ISO 14004. 3. Eastern Dairy has a poor inventory management & control system. II. Analysis 1. George Stein i. George is familiar with change because he had lived in various suburbs of a major city. He understands the need for change and he is comfortable in managing the change in his environment. It is possible that his ‘change quotient’ (Clawson, 2001:10) has been developed at an early age by the constant need to adapt to a new neighborhood. As a teen, he is able to work on different types of menial jobs probably in different companies, which can confirm his adaptability. ii. George is a social person. This is supported by one of his major interest, which is hanging out at the local teenage gathering place, a drive-in restaurant. He also likes the camaraderie...
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...“Does this Milkshake Taste Funny?” Major Issues and Players The major players in this case study are George Stein and Paul Burnham with regards to their employment at Eastern Dairy. The major issues at play relate to poor business planning, improper management, lack of ethics (decisions made by George and Paul) and social responsibility (the possible health issues of related to the contaminated products). Analysis of the Issues and Players In this case, there are several instances of poor management including but not limited to: lack of proper training, accountability and adherence to manufacturing industry standards, etc. A company as large as Eastern dairy should have a manager on site and more than 4 employees for the night shift, especially given how critical the night shift is in meeting production needs. The so‐called “leader” of the group, Paul is worried about going home early and the cost impact to the company if product needs are not met for one night. Paul’s decision to ignore the issue puts George in an extremely difficult situation. Another problem to note is the management in many corporations today. All too often, employees have self‐serving motives and conflicts of interest that essentially stems from culture of the organization and how it operates. When George initially brings the issue to Paul, we learn quickly from Paul’s demeanor that he had encountered the problem in the past and had seen the maggots several...
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...In the case, George Stein is a college student who was employed by Eastern Dairy during the summer. George Stein found Eastern Dairy was lack of quality control and quality management, so he was faced with an ethical dilemma. I will analyze the case from George‘s perspectives. George’s position required him to remove the filters form the plant’s piping and allow the current production run of milkshake mix to be contaminated with maggots. On the one hand, if George could do Paul told him to do, he can have many benefits. George can go on the good job to make money and he can avoid to study. He could go back home on time. And, Working at Eastern Dairy seemed relatively easy for him since it paid twice the amount he used to earn in his previous job. One the other hand, if refuse to remove the filters, and report the maggot problem to management, he will have some advantages and disadvantages. First, he would be happy because he can avoid all innocent kids to drink milkshakes contaminated with pulverized maggots. Also, he will win praise from all kids’ parents because of social responsibility. However, he have some disadvantages about the job. He will lose the job and he cannot continue to get extra money from Eastern Dairy. Moreover, Eastern Dairy will compliant about having to close down his business. Also, Paul will express criticism of losing job. No matter how George choose, he have to face with an ethical dilemma. In the case, George was confronted with an...
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...Sarah Rose Management Skills Development: MGT 585-02W Fall 2013 Case Analysis Does this milkshake taste funny? George Steins’ Ethical Dilemma * Discuss all of the reasons why you believe George might act unethically and remove the filters, allowing the maggots to remain in the mix. The first reason George might act unethically is due to Social Learning Theory. “Analysis revealed that perceived learning opportunities were shaped, enabled, and constrained by a variety of social, cultural, structural, and process-related imperatives. This was manifested through two learning systems: (1) a formal learning system directly managed by the organization and (2) an informal system that was fostered through strong social networks and driven by the organizational culture. From this investigation, we posit a social theory of learning, which encompasses sharing knowledge and experience through social interaction” (O’Toole, 2011). This is an article for developing learned systems by the Australian Army in their ‘fighting for knowledge’ campaign to understand learned systems in a military setting. Using a focus group of over 150 armed personnel to understand some of the cultural and social systems enforced. Social theory is a theory that states that we learn through observation and our direct experiences with others (Robbins. 2013). The social learning theory is enacted by both formal learning systems, decreed through management, and informal social networks. In the case George is...
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...A Case Method Approach to Teaching Cost-Volume-Profit Analysis Susan Machuga University of Hartford This paper presents a Multi-Disciplinary Case-Method approach to teaching Cost-Volume-Profit (CVP) Analysis allowing students to use their own assumptions to simulate a real-life business startup analysis. The proposed business venture is one of starting a milkshake shack in the island of Hawaii. Students will learn to distinguish between fixed and variable costs, apply some of their own assumptions, and determine whether it would be profitable to open up a new business. INTRODUCTION I present an alternative, more comprehensive teaching approach, for Cost-Volume-Profit (CVP) analysis from the commonly used approach which simply teaches students how to use a series of equations to solve various questions related to CVP analysis, in which unit selling price, total fixed costs, and unit variable costs are assumed to remain constant (Garrison et al. 2010; Choo and Tan, 2010). I use a multi-disciplinary approach in the context of a realistic case-analysis. I believe this approach offers useful insights and provides a useful learning tool for students pursuing an advanced Master’s Degree. The case at hand requires students to: (a) make assumptions about costs in a dynamic and interactive way, and (b) research a variety of marketing issues for the proposed business that simulates a real life business situation. This paper’s approach also helps students see the interrelationships...
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...they use the marketing mix along with the promotional mix which supports the marketing mix when marketing and promoting the product. The marketing mix is ideas to consider when Shakeaway is marketing their new winter milkshakes, the promotional mix is how Shakeaway communicates with different target audience and is one of the key element within the marketing mix. Marketing Mix: The marketing mix is made up of seven Ps, these known as, Product, Price, Place, Promotion, Packaging, People and Processes. Each element of the marketing mix is used in Shakeaway to help market the new winter milkshake they are currently campaign this Christmas. Product: The first part of the marketing mix Shakeaway needs to consider is the Product. Shakeaway has six new product that is added on their menus for limited edition for Christmas. When Shakeaway produce these products to sell it was important they considered, product development, product management, product features, packaging, branding and after sale service. Shakeaway uses product development to continue the launch of competitions worldwide to create new flavours for their customers, along with trying random and strange combinations of their imaginations to see if they blend well which is what Shakeaway new Christmas milkshake consist of. Along with even diversifying the business to branch off into new ideas to continue Shakeaway product development within the market. Place: Shakeaway also uses Place from the marketing mix...
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...Case Analysis for “Does this Milkshake Taste Funny?” by Julius Datinguinoo A Case Analysis for “Does this Milkshake Taste Funny?” Assignment 3, Unit 1, Organizational Behavior Robert Kennedy College Presented by Julius Datinguinoo on 12 May 2009 I. Statement of the Problem(s) There are three major corporate problems that I can see on this situation: 1. Eastern Dairy is lacking in contemporary quality control, quality management, and quality assurance systems that would ensure compliance to quality standards like ISO 9000, HACCP & ISO 2200. 2. Eastern Dairy is lacking in modern health, safety and environment (HSE) policies, procedures, and controls that would ensure compliance to environmental standards like ISO 14001 and ISO 14004. 3. Eastern Dairy has a poor inventory management & control system. II. Analysis 1. George Stein i. George is familiar with change because he had lived in various suburbs of a major city. He understands the need for change and he is comfortable in managing the change in his environment. It is possible that his ‘change quotient’ (Clawson, 2001:10) has been developed at an early age by the constant need to adapt to a new neighborhood. As a teen, he is able to work on different types of menial jobs probably in different companies, which can confirm his adaptability. ii. George is a social person. This is supported by one of his major interest, which is hanging out at the local teenage gathering place, a drive-in restaurant. He also likes the camaraderie...
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...Our company, Go Beverages LTD, is coming up with a new canned beverage and subsequently we have devised a marketing strategy and an IMC plan, for the soon to be launched, ‘Canned Milkshakes’. This is a product aimed at providing consumers with the convenience of having a milkshake on the go. Previously, Consumers had to go to the restaurant in order to purchase a milkshake, our product offers consumers with instant milkshake which comes in an easy to open can. The product is targeted at the health conscious consumer and has health benefits such as 50% less Sugar and preservatives. It also comes in nutritious fruit flavours such as Banana, Mango and Dorian. The purpose of this report is to introduce ourselves, provide our client background as all as conduct an internal and external situational analysis for the new product. Furthermore, this report will provide an outline of the IMC objectives as well as a message strategy statement appropriate for our Milkshake. Lastly, an outline of the marketing communication functions as well as the budget proposed for each will be given. The Product: “Shake-A-Can, the one stop drink for all your healthy needs” Go Beverages LTD are introducing the first of its kind on-the-go milkshakes under the name of “SHAKE-A-CAN”. The name is derived from our parent company name and the concept of having instant shakes, hence it is very self explanatory to the consumer in the first glimpse they catch of it. Shake-A-Can is a first of its kind innovation...
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