...Starbucks Introduction "Rewarding everyday moments". The Starbucks Mantra clearly implies that they are not selling just coffee. They claim to be selling the coffee experience. Their coffee bars that sell specialty coffee also gives customers an ambience where they can be themselves. Starbucks advertises themselves as the third place between home and office, where you can escape, reflect, read, chat or listen. They have become the largest player in the coffee industry and is still looking for avenues to expand themselves. Problem Statement The two questions that arose in Mr.Schultz's mind captures the problem faced by Starbucks. "Was Starbucks growing in the best way possible?" "Was Starbucks overextending in its quest for growth?" Options in front of Starbucks The dilemma of Howard Schultz right now is what next?. Where does starbucks go from here? The available options in front of them are the following 1. New Specialty Sales partners: The option currently in front of starbucks is to collaborate with McDonalds who has been approaching them for this joint venture. 2. Expansion of Domestic and International retail markets: With the target of 2000 stores by year 2000, Starbucks is on an expansion mode. They are expanding into the international markets and simultaneously they are diversifying in the domestic markets also. Initiatives like Frappuccino and the Doppio cart are part of this. 3. New Products: Right now, Starbucks is not targeting the younger generation...
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...delivery of nonperishable products to the delivery routes. Considering that many of the routes does not require a full load, there would be plenty of room left for the products to fit. The new owners also plan to provide the delivery at a lower rate that the customers are now paying. Two of the company’s strongest employees are not responding to the changes the way the owners hoped. Vernon does not think expanding the core business is a smart move and Bud does not think AAA is strong enough to compete with the competitors that are already providing those services. Vernon and Bud have been with AAA for 20 years and have a high influence with the other workers. This paper will review the mental model/mindset and the impact it has on employees, the four steps to changing the mental model/mindset, the five forces that influence those mental model/mindsets, and examples of the mental model/mindset. Mental model/mindsets and their impact on you and your two coworkers. Mental model/mindsets are principles, thoughts, and verbal images that individuals form from experiences. To succeed in business, it is vital to have the right business mindset. Ideas that are as simple as coming up with short-term and long-term opportunities to grow and expand the business and grow successfully. It is beneficial to have flexible employees with the mindset to adapt well to changes. Technology is...
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...Chapter 1 Expanding the Gates of Perception Christopher Johns Aldous Huxley (1959) reflected on his experience of taking mescalin and its impact in enabling him to access the greater ‘mind at large’ and in doing so to circumvent the brain and nervous system as some sort of reducing valve. In other words, taking mescalin blew fuses and opened Huxley’s mind to perceive things in new and different ways. Hence the title of his book, The Doors of Perception. As we go about our everyday business we take the world largely for granted and respond habitually. Meaning is projected into events that enable us to take things in our stride, and in doing so, reinforce our sense of self. Thus the multiple doors of possibility are not always visible: instead, existing knowledge and experience are defended as if the ego itself is threatened. The more we know, the more threatened we become when that knowing is challenged. A certain degree of anxiety and fear is useful for learning (see Joyce 1984; Casement 1985; Freshwater 2000). However, too much fear and anxiety is not conducive to learning. Perhaps we all need mescalin in the morning to heighten our perceptions, to lower our defences and open ourselves to possibility. From a Buddhist perspective we are caught in a world of samsara, depicted by the cock, the snake and the pig – craving, aversion and delusion respectively – who chase one another around and around, locked into a world of greed, hate and ignorance. It is a restless world of...
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...EXPERIENCE IN EDUCATION AS EDUCATOR “Education is the most powerful weapon which you can use to change the world” Nelson Mandela. I am the one who love science so much! As my father told me since I was in high school. He told me that I can get the goodness in this world or other world after the death by using knowledge, science. So I really use it as my soul of learning on my life. By loving science, I would hope that the knowlegde will love me and be my best friend in make the changes in life. As Mr. Nelson Mandela said, “Education is the most powerful weapon which you can use to change the world”. That is really a powerful thought that make him really change the world. He struggled for the life of his peole in South Africa. He was the first black president in South Africa (1994-1999). And his powerful influence not only in his country, but in the world. His powerful thought is still popular until now. He is my inspiration about education. I had been teaching in Indonesia since December 2010 until November 2013 before I came to the Philippines to continue my study in Maternal and Child Nursing. I was an educator in the private scool of midwifery and also educator in alternative school in Karanganyar Regency, Central Java, Indonesia. This school is for children and teenage who were unfortunate enough to continue their high school because they had to work to get money for their family. It was really a worthy experience to teach in alternative school. My first experience...
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...Mental Models and Mindsets Eric Jewell OI/361 May 4, 2015 Val Porter Mental Models / Mindsets AAA Transporting is taking steps to offering new services. There are two employees that are slowing down the process. One, a supervisor, thinks it is not a good idea to expand past our core business. The other, an office worker, thinks the service does not fit our current model and could disrupt relations with other companies. Having these two employees on board through this change is imperative to moving forward in a timely manner. Over the next few paragraphs we will discuss mental models and mindsets, and how they play a role in affecting our employees. We will do this by discussing steps to changing mental models and mindsets. We will also talk about the forces that affect the mental models and mindsets. After discussing the steps to change and the forces that affect us, we will go over the most commonly used mental models and mindsets. We will then try to examine which mental models and mindsets are affecting our employees. Knowing these things will help us transport our employees through this change. Four Steps The four steps for changing our mental models and mindsets according to Wind, Crook, and Gunther (2005). * Understanding power and limits. * Testing relevance against changing environment and generating new ideas as well as creating integrated models. * Overcoming inhibitors by changing infrastructure and thinking. * Changing and implementing...
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...working such as I can travel for my work if it is necessary. I can solve the problems and create unique ideas for my work. My strongest point is that I can easily convince people to believe my ideas. I graduated from high school in Turkey.My high school was a technical high school that’s why I studied computer science.I had a software certificate from private course. I will graduate in 2 years from İnternational Business Relations program in SWPS ın WARSAW/POLAND . I can speak English,Polish and Turkish fluently. I am computer literate in standard software applications.I have experience from my last job with such a programs as HTML ,CSS , XHTML ,PHOTOSHOP,PHP I am available for interview .My CV is enclosed,as requested..I am Looking forward to hearing from you Your sincerely . Tutku Kizilca Salary: £24000 - £30000 Based near Harrow, Middlesex, this well established and rapidly expanding business services organisation focussed within the property sector are actively seeking an immediately...
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...can be used for good. He was a writer known for advocating research into psychedelic drugs. I would agree with his positions regarding this question in the interview. Dr. Albert Hofmann was a research chemist at Sandoz Labs in Basle, Switzerland. In April of 1943, the chemist accidentally ingested a small amount of a compound he had synthesized five years earlier from a rye fungus ergot. 'I experienced fantastic images of an extraordinary plasticity. They were associated with an intense kaleidoscopic play of colors. After two hours, this condition disappeared,' Dr. Hofmann later stated. His extraordinary discovery was labeled d-lysergic acid diethyl-amide tartrate or LSD-25. A psychedelic experience is a journey to new realms of consciousness. The scope and content of the experience is unbounded. In the 1950s, investigators from various scientific disciplines began to use LSD as a research tool. Psychologists reported that LSD could greatly facilitate the process of psychotherapy. Others declared that it was of no positive use whatsoever and was, in fact, dangerous. The topic is extremely controversial, but some would say the discovery of LSD marked one of the three major breakthroughs of the 20th Century. In psychology, the psychedelics...
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...Since the term globalization started developing around the world, risks involving this have also become apparent. Companies that decide to expand globally risk exposure in various aspects involving: cultural, economic, administrative and geographic. There are certain steps or precautions that a company should take in order to get the most effective profit out of expanding globally. Evaluating the company and calculating the profits of your company are some of these precautions. Before enlarging a company, the association should keep in mind and weigh out the pros and cons of this expansion. For example, culturally, there are aspects that need to be kept in mind like the difference of language, religion, culture, social norms, and lack of social networks. These conditions can affect you company in a bad or in a good way. Depending on the country, your product might be profitable or not. Another manner that a company needs to pay attention to is the economic difference. Economic situations vary between countries around the world. A company would have to examine the differences in the consumer’s income of a certain company before making a decision. Likewise, the differences in cost and qualities of natural, financial and human resources of the country also play a role in this decision-making. Geographically, the lack of sea or rivers access and the lack of common borders affect the development of the company and it’s product. Other geographic factors that a company should take...
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...Situation Analysis: Company Starbucks is a leading international coffeehouse that was founded in the year 1971 and acquired by Howard Schultz, the CEO of the company, in 1987. It has shaped the American culture by altering what we pay for coffee, what we eat, where we meet and how people spend their time socially. It rose from a single location in Seattle to a multibillion-dollar enterprise that operated in more than 17,000 retail stores in fifty countries. Originally Starbucks only sold coffee beans and ground coffee and later on came up with prepared coffee, Italian-style expresso beverages, cold blended drinks, food items, premium-teas, and beverage-related accessories and equipment. However, as the brand moved into new markets because of its aggressive growth strategy, its activities in the retail coffee shops were weakened and this made it more vulnerable to competitive threats from both higher as well as lower quality entrants. Therefore, it had to make decisions on vertical integration related to its expansion into the Consumer Packaged Goods domain. Collaborators The first product of Starbucks was sold through mass distribution channels such as Kraft, Dreyer’s and Pepsi. It also expanded product distribution through licensing agreements with United Airlines and Hyatt. Starbucks also expanded its retail stores. By 2008, 16% of Starbucks revenues came from sources other than the company-owned retail stores. Customers When Starbucks began in the early nineties, the...
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...TOPICS FOR THE 2ND ESSAY (Introduction to Problems of Philosophy, Weeks 6–10) REVISED DUE DATE: THUR NOV 14th * Matthews believes that Merleau-Ponty gives us better advice on how to treat demented patients than does Locke and Parfit. To what degree is Matthews right about this? * "There is a body and there is a mind. They are two radically different types of stuff. Merleau-Ponty's idea of a body-subject is incoherent." Do you agree? Why or why not? * Matthews believes that the demented patient John is the same person as the earlier non-demented John. If the earlier non-demented John wrote an advance directive, stating that in the event of incompetence he was not to be offered any life-saving treatment, what would Matthews say the doctor should do, and why? * Assess Nixon's contention that any belief that a radical sceptical scenario is possible – including Neo's belief that he was previously in the Matrix – must in fact be ‘self-defeating’. * Both Erion and Smith (22-25) and Nixon (28-30) argue that a distinction between ordinary versus philosophical conceptions of knowledge enables a successful response to the radical sceptical challenge. Do you agree? (Would Stroud agree?) * Does ‘the Matrix Possibility’ (or radical sceptical scenarios in general) even make sense? Assess Nixon's answer to this question. * Assess J. L. Austin’s criticisms of radical philosophical scepticism as discussed by Stroud. * Explain and evaluate the use to which...
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...things that are happening often, and many people start to focus on what ethnicity the person is, rather than the person themselves. By doing this, children are learning to look at a person’s skin color or ethnicity, rather than who the person is. In short, this could result in children forming an unknown discrimination against a certain ethnic group. We are focusing on the macro-system by expanding their knowledge about the world around them. The students will also practice perspective taking to help them develop prosocial attitudes. As a result of this, their understanding of themselves will further mature as well, by learning more about who they are and the person they want to become. This type of higher level thinking strengthens the child’s theory of mind. At this stage of development it is important for kids to recognize other’s interpretations and beliefs. Domains in Relationship to Scenario Through our scenario, students will be affected by all three domains. In regards to the physical domain, 98% of the students in our hypothetical school are Caucasian. They have little experience...
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...their life paths expanding their knowledge and experience. However, everything has its advantages and disadvantages. Let’s take a closer look at that. To start with, while studying abroad, the most obvious thing is that students can improve their language skills. There’s nothing better than practicing language by talking with native speakers. Furthermore programs offer language classes at the intermediate or even advanced level. Secondly, students have opportunity to get knowledge about other, completely foreign cultures, lifestyles, ways of thinking and dealing with other environment and a lot more. As a result, they can compare their culture with foreign one and think more globally. Living in other culture and understanding it, isn’t just learning experience, but also important personal gain. Next important thing is making new contacts and forming lasting connections. Apart from lecturers, academic directors and host families, students form a huge “network” of friends during they study abroad adventure. On the other hand, studying abroad associated with lots of disadvantages. Firstly people need to pay their school fees and living cost. Finance can be the biggest problem in most cases. Consequently, it can distract students’ mind and make them think more about earning money than actually studying. Second thing is that people need to leave their families, relatives and old friends. Therefore they can feel lonely. Different cultures may influence their mind and make them...
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...reputation and recognition * Unique and innovative product offerings with latest games * Geographical diversification reduces the business risk * Affordable gaming for people of a variety of economic classes. * Portability factor B. Weaknesses * High dependence on few gaming titles unlike a few leading competitors * Brand hasn't established itself in the emerging economies * Limitations of enforcing intellectual property rights in some regions has led to growth of counterfeit products C. Opportunities * Increasing focus on third party software development will benefit Nintendo due to its relatively simple technology and low development costs * Expanding demographics of gaming consumers * Technological innovations set to improve gaming experience * Expansion of digital business by offering downloadable paid add-on content and digital distribution of packaged software D. Threats * High threat of substitutes * Changing Industry Environment * Lack of diversification outside the video games design field IV. Alternatives A. Application of careful management of relationship between hardware and software which served as core to market dominance of Nintendo *...
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...“Building the right attitude”. It is a reflection of his experience when Mr. Maher went to the Robinson Safety course, a requirement for pilots that want to become a CFI for any Robinson aircraft. Mr. Maher observed the vast majority of the group had an attitude. The attitude he is talking about is the attitude that they know more than what is being taught. But Mr. Maher went a step further, he asked himself if they act like this here, would they act like this at their profession? This got me thinking of my actions on subjects that I find, “pointless” or topics that I have extensive knowledge in. When I look back to my first week of school, I realize that in every class I enrolled in, I had that “attitude” Mr. Maher wrote about. I thought I knew it all, didn’t give a care in the world to the subject and actually asked to test out of certain classes. My view changed when I was given this assignment. I started to do research on adaptability and how students react to topics they feel will not benefit them in their profession. I found that people who neglect certain topics, generate a routine or habit that limits personal growth. Studies found that people limiting themselves to what they are interested in will neglect opportunities that will impact their chosen field of interest. Like Jim Palmer, a senior HR pilot recruiter said, “it is between the ears that counts”. Despite knowing the topics, I should keep an open mind and try to acquire additional knowledge. When I started...
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...Expanding an MNC International Business 300 – Fundamentals of Global Management February 24, 20xx 2 Expanding an MNC – Part 2 Given Brazil’s prominence on the international stage and strong underlying fundamentals, it has been decided that Brazil will be our country of choice for expanding our U.S. based manufacturing company. To begin this process we considered factors that we have studied in detail such as their economic system, political environment, legal regulatory environment, technological environment, ethical system, social responsibility indicators, and cultural dimensions. We will now build our strategy to enter and expand our manufacturing company using a methodical process for entry into this country. We have decided to look for buildings in the Southeast part of Brazil which comprises of Rio de Janeiro and Sao Paulo, Minas Gerais and Espirito, with our focus centered on Sao Paulo. The Brazilian business environment is as rich and varied as the country itself. Our company will be entering Brazil as a wholly owned subsidiary clearly; the advantages in going this way out weigh the disadvantages. Such advantages as reducing the risk of losing control over our product, allows us a firm control over operations, which is necessary for engaging in global strategic coordination, and gives us 100 percent share in the profits if generated in the foreign country. It also gives us the ability to realize location...
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