...ANALYSIS OF MARKETING STRATEGY OF MINERAL WATER INDUSTRY [A CASE STUDY OF BISLERI] A RESEARCH REPORT SUBMITTED IN THE PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION TO INDRAPRASTHA UNIVERSITY, DELHI (2004-06) Submitted To : Submitted By : Mrs. Harpreet Kaur Nitesh Kumar BLS INSTITUTE OF MANAGEMENT MOHAN NAGAR GHAZIABAD CONTENTS CONTENTS Acknowledgement Executive Summary INTRODUCTION • About the industry Mineral Water Industry- Current Market Scenario Company Profile Marketing Strategy Advertising Campaign of Bisleri Packaging and Distribution Marketing Mix Competition in Market Product Profile Manufacturing • Objective • METHOD OF STUDY • Research Design • Tools and Instrument Used for the Study • Procedure and data collection • RESULT AND DISCUSSION • Findings and Statistical Analysis • SWOT analysis Conclusion • Recommendation • Limitations • Bibliography Annexures ACKNOWLEDGEMENT ACKNOWLEDGEMENT The accomplishment of my research was possible only due to the cooperation, coordination and united efforts of different individuals, several sources of material, knowledge and time. Pertaining to this I therefore take this opportunity to express my deep sense of gratitude to entire staff and employees of the Bisleri...
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...Perrier Synopsis Perrier is French mineral water, globally known as naturally carbonated spring water with low contents of sodium. In the past, Perrier controlled about 24% of the total U.S bottled water business, and was dominating half of imported bottles water sector. The market sales of Perrier sparkling water from France rapidly grew in the United States from one million US Dollars to about eighty million per year. However, Perrier now accounts for eighty percent of declining water imports in America and 29 percent of the $225 million of sales yearly in the bottled-water market, which is growing at the rate of 9 percent annually. The American public is trading low in sales of mineral water that is substituted with club soda, according to a trade source. Perrier is challenged by Khisu Mineral Water, which has apparently cured the Korean King Sejong of all illnesses. Perrier’s considerable decline of its market share in the bottled water industry seems to be very challenging for its marketing team and raises some questions of how to survive on the market and regain the previous rhythm of sales. Maybe it’s time for them to consider some inevitable changes in the marketing strategy. Analysis Perrier has a lot of strengths compared to its competitors. It is naturally carbonated from France, unique in its qualities, difficult to copy. It has an internationally strong brand name. So it makes sense to keep the existing product available for the market and do...
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...Project Report on Product and Brand management in The Market of Branded Water Bottle Industry with reference to “BISLERI” Dr. Sanjay Patro, XLRI Report by 207 Anmol Rohatgi | 218 Gajanan Kulkarni | 220 Heemanish Midde 25th October 2008 Xavier Institute of Management & Research, Mumbai Mumbai University EXECUTIVE SUMMARY The packaged drinking water industry is in the growth stage. A number of leading players have emerged such as Bisleri, Aquafina, Bailey, and Kinley. There are other significant players like Yes, Ganga, Himalayan and many others. Foreign players in the local market such as Evian and Perrier also characterize the industry. At present, the Indian market is also less organized and not much branded. In this context, the industry needs to be studied to find the structure in terms of players, substitutes and others factors governing the success of leading players. This report attempts to study the following: Market Study Packaged drinking water market in terms of major players, market size, growth, and market shares of players, segmentation statements and positioning of the various products available. Consumer Study The consumer segments and their habits and practices also have been studied along with packaging technologies available and the importance of distribution and logistic networks. Strategies To analyze the reasons for success and make a set of best practices and strategies for the players. The company profiles also need to...
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...A STUDY ON CONSUMER SATISFACTION TOWARDS KINLEY PACKAGING & DRINKING WATER Submitted in partial fulfillment for the requirement of the degree of BACHELOR OF BUSINESS MANAGEMENT BY B.SHARATH BABU (Regd No.10625031) Under the guidance of Dr. K.Visweswara Reddy M.A., N.ET.,Ph.D.(MBA) LECTURER IN COMMERCE DEPARTMENT OF COMMERCE & BUSINESS MANAGEMENT [pic] St. Joseph’s Degree College Kurnool Affiliated to SRI KRISHNADEVARAYA UNIVERSITY ANATHAPUR 2011-2012 St. JOSEPH’S DEGREE COLLEGE, KURNOOL CERTIFICATE This is certify that this is the Bonafide Project work entitled “CONSUMER SATISFACTION TOWARDS KINLEY PACKAGING & DRINKING WATER” carried by Mr. B.Sharath Babu. Register No.10625031 for the year 2011-12 in partial fulfillment of the Requirement of the award of degree of Bachelor of Business Management of Sri Krishnadevaraya University, Anantapur. Principal Project Guide Examiners PROJECT GUIDE CERTIFICATE Mr. B.SHARATH BABU a student of final B.B.M of St.Joseph’s Degree College, KurnooL. In partial fulfillment for the award of degree of Bachelor of Business Management has done her project entitled “CONSUMER SATISFACTION TOWARDS KINLEY PACKAGING & DRINKING WATER”. All the details collected and furnished...
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...INTRODUCTION 1 1.1 INTRODUCTION OF THE PROJECT Project Title : “Comparative analysis of packaged drinking water of Kingfisher with other market players” Name of the Organization: UNITED BREWERIES GROUP (UB GROUP) Name of the Company : KINGFISHER LIMITED Manufactured & Marketed By: ICEBERG FOODS LIMITED Project Head & Supervisor: Mr. Mangesh Arnalkar (Regional Sales Manager) Project Duration: 7th June 2010 to 30th July 2010 2 The study was made to improve the Kingfisher’s market potential in the Pune market in retail segment, and for this I had undertaken the above mentioned project. During my summer training at Kingfisher IBF LTD., I completed the project in corporate sale and market share of packaged drinking water product of Kingfisher IBF LTD. And the focusing areas of my study were as follows:- A detailed study, consisting of product variety, corporate sale etc. of packaged drinking water of KINGFISHER IBF LTD. An observational study packaged drinking water industry and market share of KINGFISHER IBF’s products. A detail understanding of all the competitive brands of KINGFISHER IBF’s packaged drinking water. Assessing the brand awareness of Kingfisher in Packaged Drinking Water segment. Finding out the basis on which, dealers and customers, prefer buying Packaged Drinking Water. My project was to support sales promotion for ICEBERG FOODS LIMITED. It was carried out in PUNE city. The place is heavily...
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...Fluoride Fluoride is mineral, traditionally known for its use in keeping our teeth clean, strong and preventing tooth decay. Although Fluoride helps our teeth, it does not help with the growth of our bodies, so is not practically considered a mineral essential for health and well being. It has been around for a long time and it is used in today’s society a lot. Fluoride was discovered by Henri Moissan in 1886, a French chemist that found fluoride in a hydrogen fluorine gas mix. It wasn’t discovered to help with tooth decay until 1936, when they did a study with fluoridated water in cities in Colorado Springs. Our bodies only need a small amount of fluoride in our bodies and 95% of that can be found in our skeletal system. The way fluoride helps our teeth is, by interacting with calcium and phosphate to help mineralize broken down tooth enamel. It has been found that children that consume a sufficient amount of Fluoride when their teeth are starting to develop and come through, have greater protection from tooth decay for the rest of their lives. Fluoride not only helps protect our teeth by prevent decay; it also helps strengthen our bones. Our body absorbs fluoride through the stomach and small intestine, for where it eventually ends up in our bloodstream. Once there it gets into our bones and teeth, and doesn’t build up in our soft tissue. Fluoride deficiency has been proven in communities where fluoridated water has not been introduced yet. It has been proven that...
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...Contents…………………………………………………………………………..Page 1 Abstract…………………………………...……………………………………………………...2 History of the Clean Water Act..……………………………………………………...…………3 The Purpose and Intent of the Clean Water Act……………………….…......………………….5 Summary of the Clean Water Act...........................................................................................…. .5 How the Clean Water Act affects Businesses………………………………………..…………..6 Conclusion…………………………………………………………………...…………………..10 References……………………………………………………………………………………….11 Appendix Case Study …………………………………………………………………………...………..7 Abstract This paper was written with the attempt to educate the reader on the inception and brief history of “clean water act of 1972”. Before this important law companies used our waterways as liquid landfills. This law was one of many that was desperately needed to help make America a better place for generations to come. Antonio Hines Environmental Science November 3, 2014 The Clean Water Act of 1972 History of the Clean Water Act Dead fish floating in our river ways and different wildlife lying on the banks of our streams was common place in the early 60’s. In Ohio, the Cuyahoga River in Cleveland was so polluted that it caught fire – for the tenth time! Time Magazine reported that Lake Erie was dying from all the waste dumped into it. Saint Louis took its drinking water from the muddy Missouri River because it had gotten to the point that no one wanted to eat or drink from the Mississippi...
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...MINING AND WATER POLLUTION Water is essential to life on our planet. A prerequisite of sustainable development must be to ensure uncontaminated streams, rivers, lakes and oceans. There is growing public concern about the condition of fresh water in Canada. Mining affects fresh water through heavy use of water in processing ore, and through water pollution from discharged mine effluent and seepage from tailings and waste rock impoundments. Increasingly, human activities such as mining threaten the water sources on which we all depend. Water has been called “mining’s most common casualty” (James Lyon, interview, Mineral Policy Center, Washington DC). There is growing awareness of the environmental legacy of mining activities that have been undertaken with little concern for the environment. The price we have paid for our everyday use of minerals has sometimes been very high. Mining by its nature consumes, diverts and can seriously pollute water resources. Negative Impacts While there have been improvements to mining practices in recent years, significant environmental risks remain. Negative impacts can vary from the sedimentation caused by poorly built roads during exploration through to the sediment, and disturbance of water during mine construction. Water pollution from mine waste rock and tailings may need to be managed for decades, if not centuries, after closure. These impacts depend on a variety of factors, such as the sensitivity of local terrain, the composition of...
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...primarily of carbonated water, sugar, and flavorings. Nearly 200 nations enjoy the sweet, sparkling soda with an annual consumption of more than 34 billion gallons. Soft drinks rank as America's favorite beverage segment, representing 25% of the total beverage market. In the early 1990s per capita consumption of soft drinks in the U.S. was 49 gallons, 15 gallons more than the next most popular beverage, water. The roots of soft drinks extend to ancient times. Two thousand years ago Greeks and Romans recognized the medicinal value of mineral water and bathed in it for relaxation, a practice that continues to the present. In the late 1700s Europeans and Americans began drinking the sparkling mineral water for its reputed therapeutic benefits. The first imitation mineral water in the U.S. was patented in 1809. It was called "soda water" and consisted of water and sodium bicarbonate mixed with acid to add effervescence. Pharmacists in America and Europe experimented with myriad ingredients in the hope of finding new remedies for various ailments. Already the flavored soda waters were hailed as brain tonics for curing headaches, hangovers, and nervous afflictions. Pharmacies equipped with "soda fountains" featuring the medicinal soda water soon developed into regular meeting places for local populations. Flavored soda water gained popularity not only for medicinal benefits but for the refreshing taste as well. The market expanded in the 1830s when soda water was first sold in glass...
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...POSCO Proposed Project in Orissa – Case Study & Analysis Disclaimer • • • • While studying & analysing the case supplementary reading materials have been referred to (source: the Internet) & also quoted in this text. Figures, images & other exhibits used in answering the questions of the case have been sourced from the internet. The name of the state of Orissa has been changed to Odisha. However, for the sake of consistency & in line with the case the state has been referred to as Orissa throughout in the answers. All dates & timelines mentioned in the answers are with reference to the time frame of the case. 1. What are the socio-economic and environmental costs of proposed POSCO Projects? Before proceeding to identify the socio-economic and environmental costs of proposed POSCO Projects lets quickly look into the broad aspects of the project first from the state’s, the company’s & the steel industry’s perspectives in general: The Pohang Iron and Steel Company, or POSCO based in Pohang, South Korea, is the world's fourthlargest steel maker by market value and Asia’s most profitable steelmaker. Korea is the world leader in shipbuilding & gradually becoming a leading automobile manufacturer in the world. Both these industries depend heavily on steel & this is where the role & importance of POSCO for supplying steel becomes paramount. POSCO has been seen as the bedrock of Korea's industrial development over the past 40 years. The steel market, growing at an annual...
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...sparkling water — these are all names for carbonated drink, more commonly known as soft drink. It is the latest trend in beverages today. Almost every individual consumes this type of drink thinking that it quenches their thirst because of its unique taste. But little do they know that this beverage subtly destroys them. The production and consumption of carbonated drinks should be minimized because it can lead to health problems or in worst case, death. Soft drinks are extremely acidic which may lead to certain health disorders. These sodas contain phosphoric and carbonic acids, two substances that can corrode almost anything when ingested in pure amounts. Phosphoric acid is diluted to become nontoxic and is usually mixed with carbonated drinks to give its characteristic sour taste. Scientific studies reveal that elevated levels of phosphates eliminate essential vitamins and minerals from the body, leading to an abnormality when life processes (digestion, respiration, etc) are carried out. Also, a severe lack of minerals can lead to heart disease (lack of magnesium), osteoporosis (lack of calcium), and many other diseases. Moreover, these drinks can wear away the enamel of the teeth which may cause tooth decay and may result to further dental problems. Imagine the digestive tract as a rusty car bumper. When sodas are poured in the bumper, the rust is immediately removed. This is what these drinks really do to our body. Carbonated drinks are mainly composed of distilled water, some...
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...the Earth is very similar to that of meteorites, and because of this, it is thought that the Earth originally formed from Planetesimals composed largely of metallic iron and silicates. What makes Earth unique? Soon after the Earth formed, unique processes occurred - division into metallic core, silicate mantle and crust - which, along with surface water, made it different from the other planets in our Solar System. The formation of the early mantle was important as it consisted primarily of ferromagnesium silicate minerals, some of which contained water as an essential component (e.g. amphibole group minerals). Water-bearing magmas (molten rock) from deep in the lower mantle then rose towards the surface (being liquid, they were lighter than the surrounding solid rock) and emerged as volcanic eruptions. The Earth's atmosphere and hydrosphere developed from the degassing (loss of gaseous elements such as carbon, hydrogen and oxygen) of the early-formed core and mantle during this volcanic activity. In the present, abundant gases are still released from the Earth during volcanic eruptions and these are mainly composed of water (77%), carbon dioxide (12%), sulfur dioxide (7%), and nitrogen (3%), with minor amounts of hydrogen, carbon monoxide, sulfur, chlorine and argon. The Earth can be divided into two main parts. Atmosphere: measured from the surface of the Earth upwards to 150 km (anything above this is called space) Solid Earth: measured from the surface of the Earth...
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...AJAX MINERALS AND PERRIER CASE STUDIES Name: Course: 560 HRM Professor Date: February 23, 2014 Ajax Minerals had for some time been operating at an optimal capacity. Its successful operations were however marred by poor management skills and weak employee relations. The company was then faced with an external business rivalry from Pacific Rim Mining Company that created direct and stiff competition. Initial estimates focused that in a span of three years Pacific Rim would hold a strong base in the industry and ultimately run Ajax Minerals out of business. The latter had the capacity and resources to undertake cheaper mining exercises and export the minerals to the U.S while incurring a significantly lower operating cost than Ajax. This severe business threat was quickly identified the top managerial and administrative leadership bracket of the company. They needed to act quickly in order for them to handle the challenge and maintain the company’s position on the industry. Junior levels of management were unaware of the present situation affecting the company this included supervisors and regular hourly workers who were only interested in the daily operations with which they earned considerable overtime pay (Palmer, 2009, pg180). Organizational life in any working place has an associated aspect that causes resistance to any change that have a direct or indirect impact on the working conditions and remuneration of employees. Change is always perceived to have...
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...Study Guide: Midterm Exam Concentrate your studies in the following areas. Questions for the Midterm Exam will come principally from this material. Lutgens and Tarbuck Textbook: Minerals (Chapter 1) * Know the definition of a mineral. A mineral is a naturally occurring substance that is solid and inorganic representable by a chemical formula, usually abiogenic, and has an ordered atomic structure. It is different from a rock, which can be an aggregate of minerals or non-minerals and does not have a specific chemical composition. The exact definition of a mineral is under debate, especially with respect to the requirement a valid species be abiogenic, and to a lesser extent with regard to it having an ordered atomic structure. * Know the basic definition of a rock. * In geology, rock is a naturally occurring solid aggregate of one or more minerals or mineraloids. For example, the common rock granite is a combination of the quartz, feldspar and biotite minerals. The Earth's outer solid layer, the lithosphere, is made of rock. * Know how atoms of the same element are related. What do they have in common? All atoms of the same element have the same number of protons in the nucleus and consequently have the same atomic number. All atoms of the same neutral element have the same number of electrons as well. Atoms of an element usually have the same number of neutrons as protons. Atoms of the same element that have a different number of neutrons are called isotopes...
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...not stress over putting on weight. Be that as it may, another study makes them wonder if getting a charge out of the sweetness of pop without the sugar and calories is such something to be thankful for all things considered. College of Miami and Columbia University analysts took after about 2,500 New Yorkers for a long time. The greater part of the study volunteers was over age 40 and had never had a stroke. Toward the begin of the concentrate, every member showed her or his eating routine pop admission as "none" (under 1 every month), "light" (1 diet pop a month to 6 diet soft drinks a week), or "day by day" (1 or increasingly a day). Every year, scientists reached members by telephone to get some information about changes in danger variables and meds, and in addition any wellbeing issues and hospitalizations that may have happened. Toward the end of 10 years, the day by day diet pop consumers will probably have had a stroke or heart assault, or to have kicked the bucket from vascular sickness. The expanded danger stayed even after study examiners represented smoking, exercise, weight, sodium consumption, elevated cholesterol, and different variables that could have added to the distinction. The outcomes were distributed online in the Journal of General Internal Medicine. Both standard and eating regimen sodas were connected with certain, however separate, cardiovascular ailment hazard elements. In this study, incessant eating routine pop consumers will probably be previous...
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