...of science and technology and increasing competition in the worldwide market highly efficient and effective electronic gadgets like iphones, ipads, macbooks came up from Apple Inc. On October 2014 Apple came up with two of its leading innovations Apple ipad mini3 and ipad air 2 which are not much different from each other. The apple ipad HYPERLINK"http://finance. yahoo. com/news/ipad-mini-2-3-deals-134000863.html" mini 3 sale showed incredible discounts on the prices of the newcomers with much better configurations and features and thus failed the concept that old ones get discounts when new models come up and thus making it much more attractive to the apple shoppers. Apple Inc. is the leading manufacturing unit of electronic goods globally. The products even costs high enough for the common people to afford. We had a concept that when new models enter into the market, the older ones goes on for sale. But Apple Inc. changed this concept totally. It was astonishing to see that only after a few weeks of its launch apple ipad mini 3 and ipad air 2 experienced incredible discounts on their prices. The ipad mini 3 sale results showed a good discount on the prices of the newcomer and even on the old ones and thus made it affordable to the majority sections of the market. Steve Jobs-Father of Apple Ipad...
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...Pirzada Semester Fall 2014 Credit Hours 3-0-3 Class Timings 6:00 – 9:00 P.M. (Every Wednesday) Instructors Telephone No(s). 9:00 AM to 4:00 PM (051) 9248839 Afternoons (051) 8432273Ext. 329 Email thepirzada@yahoo.com Teaching Assistant To be decided TA’s Email - Program Manager Mr. Engr Shahid Iqbal Email: shahid.iqbal@case.edu.pk CASE Telephone No. (051) 8432273, 8432250, 2278301 Visiting Hours: 5:00 – 6:00 P.M. (Every Wednesday or by appointment) TABLE OF CONTENTS 1. Brief Introduction 1 TABLE OF CONTENTS 2 2. Brief Description of the Course 3 3. Pre-Requisite Knowledge 3 4. Objectives of This Course 3 5. Course Contents Detailed Distribution 3 6. Grade Distribution (Subject to change) 4 7. Misc. Instructions: 4 8. Websites/Links 4 9. Text Book(s) 4 10. Computer Tools 4 11. Teaching Methodology Error! Bookmark not defined. 12. Instructor’s Profile 4 13. TA’s Introduction: 4 14. Final Comments: Error! Bookmark not defined. 15. Yahoo Group: 4 Brief Description of the Course The course aims at introducing the revolutionary methods of total quality management. Theory and practice are combined by with examples from Toyota, Xerox, and others. The philosophies of Quality gurus like Deming, Juran, Crosby, Ishikawa, and Taguchi. Both manufacturing and services are studied, and links between operations...
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...Introduction Our group choose Ipad Mini as the product discussed in the assignment. Ipad Mini is the newly released Ipad of Apple Company which is very special in the Ipad category because it is the first Ipad of only 7.9 inches screen and of the lowest price in Ipad series. Many spectators in the industry regard Ipad Mini as a powerful hit which can greatly expand the potential tablet market (such as female market, lower-ended market) because its lower price and smaller size. Ipad Mini is picked up as our topic not only because of its unique influence to the small-size tablet market and its strategic significance to Apple Company after the death of Steven Jobs, but also it falls into extended decision making progress, which involves a complete set of decision progress to discuss. Ipad Mini is relatively high in price compared with other small size tablets and it may greatly influence the entertainment aspect of owners’ life style, thus people would experience a complex progress of information searching, selection and evaluation before the purchase. This makes it high purchase involved and high product involved. 1.Define a target for your product. Explain, using relevant theory, the reasons for choosing this target market. Our group chooses target market to people of the age of 21-45, with incomes of $75k-100k interested in gaming, e-reading and surfing on the Internet. The reason that we choose people aged 25 to 45 years old partly is that this age group fall within...
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...MINI – CASE ASSIGNMENT Facebook 1. What is the name of the company? What is the industry sector? Facebook Inc. is a multi-billion dollar company in the Internet informational providers, technology (IT) industry. Facebook Inc. is one of the leading an online social networking service in the world and is continuing to grow as the front-runner in their industry. 2. What are the operating risks of the company? No company with no operational risks to consider. Operational risk is the prospect of loss resulting from inadequate or failed procedures, systems or policies. The operating risks for Facebook Inc. include: Facebook's ad revenue growth While the company's advertising model seems to be delivering great results, there are still reasons for a more cautious assessment. Mobile advertising is booming, and accounts for roughly two-thirds of Facebook's revenue, but sales conversion for traditional products from mobile ads remains low compared to desktop alternatives, and it's unclear whether there will be significant improvement on this front.On the other hand, app install ads have proven to be effective, but the company has chosen not to give a breakdown on how much revenue.(The Motley Fool) Facebook could be disrupted by competing social networks Three social media networks competing with Facebook GOOGLE+ Launched in 2011, the service looked to offer a cleaner, more user-friendly alternative to Facebook. At the time, the latter was drawing torrents of...
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...Dollar Tree Analysis Name: Date: Analyze the business-level strategies The sluggish economy has created a perfect storm in favor of the retail business. Dollar Tree, Wal-Mart, and Dollar General have generated significant profits as a result of the sluggish economy. These firms have embraced the financial opportunity amid consumer pessimism. This evaluation will disgust the business level-strategy practiced by Dollar Tree. We will discuss its strength, weakness, opportunity, and threats. The organization strength has made it possible to respond to realistic opportunities. The firm’s decision makers thrive to increase profit. Consequently, their proven ingenuity has shaped the strategic business model. In short, Dollar Tree has the ability to sustain long-term growth, and sufficient cash to invest in new ventures. As a result, company’s estimates have significantly increased. Organizations can maintain a competitive advantage only if they can provide their customers competitive products at low prices (Hitt, Ireland, & Hoskisson, 2013). Dollar Tree offers consumers this service, more value for 1$, no other competitor has been able to match this strategy. Dollar Tree operates as a discount variety store selling products at a uniform price of $1 or less. Dollar Tree operates 4,842 stores nationwide and 5 Canadian Providence (Dollar Tree, 2013). Moreover...
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...| FIN-516 Week 2 - MINI – CASE ASSIGNMENT | Deere & Company (NYSE:DE) | | A fundamental Analysis into the financial performance of Deer and Company (NYSE :DE ), better known as JOHN DEERE & CO. | FIN-516 – WEEK 2 – MINI – CASE ASSIGNMENT Deere & Company (NYSE:DE) 1. What is the name of the company? What is the industry sector? Deere & Company also more commonly known as John Deere, along with its subsidiaries, operates in three segments: agriculture and turf segment, construction and forestry segment and financial services segment. The John Deere agriculture and turf segment manufactures and distributes a full line of agricultural and turf equipment and related service parts. John Deere construction, earthmoving, material handling and forestry equipment includes a broad range of backhoe loaders, crawler dozers and loaders, four-wheel-drive loaders, excavators, motor graders, articulated dump trucks, landscape loaders, skid-steer loaders, log skidders, log feller bunchers, log loaders, log forwarders, log harvesters and a variety of attachments. The financial services segment primarily finances sales and leases by John Deere dealers of new and used agriculture and turf equipment and construction and forestry equipment 2. What are the operating risks of the company? John Deere being a global company has multiple factors that could be considered as operating risks for the company. Listed here are few of the risks. * International...
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...Google: Everything for everyone in a single click! Google made it possible to organize all the information on earth and provide it to the user when needed. It was first founded in 1999 by Sergey Brin and Larry Page with the mission “to organise the world’s information and make it universally accessible and useful”, Google has became the world’s largest search engine in 2007. The fast growing business Google generates revenue by providing advertisers with the opportunity to deliver online advertising that is relevant to the search results on page. It works on the basis of cost-per-impression, where they pay a fixed amount each time their ad is viewed by internet users. Figure 1 The figure above shows the recent market share of Google from April 2011 until February 2012. Based on this graph, the market share hold by Google is high and maintains at 80% and above until Nov 2011 but a slight declined in their market share happened in December 2011 and February 2012. They are few reasons why did this happen to Google despite the expanding of the World Wide Web. Therefore, a PESTLE analysis is used here to analyze the reasons behind this current situation. From Political analysis, few factors can be considered such as, political stability worldwide, the intellectual property protection and pricing regulations. Usually, any changes in the government ruling the country will indirectly affect the international business in it. This is because change in government might leads to changes...
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...The Birth of the Internet and Rise of Social Media Although computers were not a strange concept during the 1960’s, they were still a new idea and only a few expensive, room-sized mainframe computers around the country were used for research. Technology has been constantly evolving for decades since the birth of computers, today, it’s a race amongst consumers to posses the latest edition of their favorite piece of technology. Computers have become such a hot commodity in today’s society; in fact, they are more like a necessity. We find ourselves waking up each morning to check emails or Facebook to see what people are talking about it the world. Along with personal pleasure, businesses find themselves dependent on the use of computers and the Internet. Many jobs have been created with the expansion of technology as well as the downfall of jobs being lost due to physical labor being replaced by technology. The Internet was initially developed as a military-government research project, with computer time-sharing being one of its goals. During the late 1960’s, this original Internet called ARPAnet and nicknamed the Net, allowed military and academic researchers to communicate on a distributed network system. ARPA was initially created to benefit users in a manner so that they were able to log on to a network system from any computer at multiple locations. “The dream behind the Web is of a common information space in which we communicate by sharing information. It’s universality...
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...Wal-Mart Financial Analysis Wal-Mart, also famously known as “Wally-World”, is said to serve at a rate of about 200 million times per week at more than 9,029 retail units under 60 different banners in 15 countries. Wal-Mart currently employees an estimated 2.1 million associates worldwide and continues to grow. A leader in sustainability, corporate patronage and employment opportunity, Wal-Mart ranked in the top ten among retailers in Fortune Magazine’s 2010 Most Admired Companies survey. [ (About Us, 2010) ] In 2010, Wal-Mart was named the largest public corporation by revenue. The company was founded by Sam Walton in 1962. Wal-Mart is headquartered in Bentonville, Arkansas, they are also known as the largest grocery retailer in the U. S. Internationally, Wal-Mart operates under different names. Mexico as Walmex, United Kingdom as Asda, Japan as Seiyu, and India as Best Price. Wal-Mart has high-volume relationships with several companies whose success depends on its association with the retailer. For instance, twenty-eight percent of Dial Corporation’s business comes from its affiliation with Wal-Mart. Other large suppliers include Revlon, Proctor & Gamble, Kraft Foods, General Mills and Kellogg’s. These companies sell more than twelve percent of its product through Wal-Mart. [ (Adam, 2008) ] Wal-Mart’s ultimately goal is to keep prices low and the customers satisfied, and it expects their suppliers to do the same. The push for low prices has caused affects on a global...
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...300 Case Studies of Social Media Marketing – An e-guide by Roderick Low of Expeditus Media What is Social Media? Social media is best understood as a group of new kind of online media which share the following characteristics: Participation Social media encourages contributions and feedback from everyone who is interested. It blurs the line between media and audience. Openness Most social media services are open to feedback and participation. They encourage voting, comments and sharing infomation. There are rarely any barriers to accessing and making use of content – password protecting content is frowned on. Conversation whereas traditional media is about “broadcast” (content transmitted or distributed to an audience) social media is better seen as a two-way conversation. Community social media allows communities to form quickly and communicate effectively. Communities share common interests, such as a love of photography, a political issue or a favourite TV show. Connectedness Most kinds of social media thrive on their connectedness, making use of links to other sites, resources and people. Need Inspiration? Now that you know what social media is, do you need any inspiration in getting your social media campaign under way? One of the best way to get inspiration for your organization can use social media is to check out what others are doing. This ebook is intended for anyone who wish wants to start a social media campaign, but will be most useful to people working in...
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...Juan A. Torres Rodriguez D01596038 Mini Case Assignment Target Corp. started in 1902 as Dayton’s Dry Goods company. At 1911, Dayton’s Dry Goods is renames as Dayton Company, and commonly known as Dayton’s Department Store. In 1946 Dayton’s Department Stores started giving the community back 5% of their pretax profits, a practice that Target Corp still maintains. During the 1960’s Dayton’s create a new kind of store to appeal the masses called Target, opening the first Target store in the Twin Cities on May 1, 1962. The industry sector in which Target Corporation competes is in the retail sector reaching the $62.87 Billion in sales. As mentioned above, Target competes in the retail sector, which makes the operating risks of the company mainly focused on customer’s perceptions, differentiation of brand, and anticipating consumer preferences to boost their sales, gross margin and profitability. If we take a look at Target’s 10K, the first risk factor they mention is the ability of differentiate the business from other retailers by creating attractive value propositions through a careful combination of price, merchandise assortment, convenience, guest service and marketing efforts. Another risk that all companies in this sector face is the macroeconomic condition of the country and the impact this has in their consumers. This lead us to the financial risk the company might have. One of the financial risks we have to consider in any type of company is the debt...
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...Marketing Plan Case Analysis of Lancaster Colony Corporation Marketing Plan Case Analysis of Lancaster Colony Corporation Lancaster Colony Corporation is a manufacturer and marketer of consumer products, such as specialty foods, glassware and candles. Lancaster Colony Corporation began in 1961, when several small glass and related housewares manufacturing companies combined. In 1969, Lancaster Colony Corporation went public and entered the specialty foods market with the purchase of the T. Marzetti Company. Since that time, Lancaster Colony Corporation, which is based in Columbus, Ohio, has seen the most growth from the specialty foods division (Lancaster Colony.com, 2012). Lancaster Colony Corporation specialty foods division produces and sells foods consisting of salad dressings, sauces, fruit glazes, vegetable dips, fruit dips, Greek yogurt vegetable dips, frozen breads, dinner rolls, sweet rolls, biscuits, dry egg noodles, frozen specialty noodles and pasta, croutons and related products, and caviar under multiple brands names (Lancaster Colony.com, 2012). The division markets its products through sales personnel, food brokers, and distributers to retail, club store, foodservice, and industrial markets (Yahoo Finance.com, 2012). The external environmental analysis will consist of general environmental analysis, industry analysis, and market analysis. One factor of the general environmental analysis that affects the Lancaster Colony Corporation Specialty Foods...
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...Case Analysis on “ Colgate Max Fresh: Global Brand Roll - Out “ BY Group – 8 Situation Analysis Company Background * 10.6$ billion revenue (2005). * Operating in 200 countries. * 70% of sales outside USA. * Two core product segments: Oral personal & home care pet nutrition segments. Organization structure * Regional presidents with P&L responsibility. * Global business development groups organized by category. Year 2004 * Reported +6.5% unit volume growth. * +7% sales dollar growth. * +0.1% point growth in gross profit margin to 55.1% . * Colgate launched world’s first commercial toothpaste in 1873. * In 1955, P&G launched first fluoride toothpaste – Crest. * By 1990, virtually all toothpaste in U.S. offered fluoride protection and consumers evolved to additional oral care concerns. * In 1997, CP launched Colgate Total promising 12 hours protection against full range of oral health problems. Colgate max fresh product development * Global research and development works with CIC’s to develop new products. * CMF utilized patented technology of dissolvable mini breath strips as a point of differentiation. * Product consisted of small pieces of “Tape”, packaged in a convenient carrying case which dissolves on the tongue releasing a flavor designed for fresh breath . Initiatives & cannibalization * Four factors involving franchise growth: 1. Consumer substitution 2. Market Spending ...
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...APPLE, INC. CASE ANALYSIS Written by: Jessica A. Mahfoudi AMBA 640 Dr. Larry Williams University of Maryland University College February 25, 2013 This page is intentionally blank EXECUTIVE SUMMARY Management Information Systems allow companies to remain competitive in today’s fast-paced world and especially when conducting business on the Internet. Organizations must adapt to technological advances and innovations to keep pace with today’s rapidly changing environment (Baltzan, 2012). Every day there is some type of new technology, new internet site, new software or hardware program that someone is learning how to use. Apple, being a major technology company needs to keep up with these advances to keep their customers happy. This paper focuses on Apple, Inc., its competitive advantage and the challenges Apple faces to stay in the top of consumer reports. Data, information, business intelligence and knowledge are discussed and how they are relevant to the production of Apple products. Knowledge cannot be acquired until data, information and business intelligence are researched. The paper then goes on to discuss Porter’s Five Forces Model and how it is applied to Apple, Inc. and its products. Apple has lowered the threat of substitute products by including a great variety of features on all of their products. Since the original iPhone's release about four years ago, the threat of substitute products or services has greatly decreased...
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...Case Study Facebook: Balancing Growth and Preserving Corporate Culture Debapratim Purkayastha* and Syeda Maseeha Qumer** This case study is about the corporate culture at Facebook Inc. (Facebook), which is considered to be one of the fastest growing companies in the world. The culture at Facebook was open and transparent with no hierarchies. The company was well-known for its ‘hip geek culture’ fostered by its founder, Mark Zuckerberg. He tried to attract the best talent in the industry by creating a fun environment wherein employees had the opportunity to work on the best projects with a sense of openness. This case discusses various aspects of its culture including the benefits and perks offered to employees. It also describes how Facebook evolved from a small company to a global corporate icon with thousands of employees. In order to meet growing business needs, Facebook opened new offices globally. However, some analysts felt that balancing growth and preserving its corporate culture was a big issue for Facebook as the company was expanding rapidly and was preparing to shift its global headquarters to a more corporate location. Maintaining culture is one of the top priorities we have as a company… We’re trying to be really smart and learn about our growth. So we’re focused on building a few offices, but making sure they are really tied into the culture.1 – Sarah Smith, Head of Facebook’s Online Operations in Austin, in 2011. Facebook is amazing. Working here offers the...
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