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Mining the Data Warehouse

In: Business and Management

Submitted By sunshine74
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Mining the Data Warehouse
Summary
In “Mining the Data Warehouse”, It speaks of a survey done by Merrill Lynch back in 2006. It tells us that “business intelligence software and data-mining tools were at the top of CIOs’ technology spending list” (Baltzan, Hag, Phillips 87). It gives a few examples of how companies are using the software and tools to gain very valuable information. When Ben & Jerry’s is mentioned, people know the brand and immediately think of ice cream. “Ben & Jerry’s cuts through the din by using integrated query, reporting, and online analytical processing technology from BI software vendor Business Objectives” (Baltzan, Hag, Phillips 87). They use the technology to track each pint’s ingredients throughout its life. If there is a complaint made by a customer, they will track it back through ingredients, suppliers, or whatever caused the issue. They are extremely focused on quality of their products. “The BI tools let Ben & Jerry’s officials access, analyze, and act on customer information collected by the sales, finance, purchasing, and quality-assurance departments” (Baltzan, Hag, Phillis 87). They have gotten it down to a science. They can tell you what milk a customer prefers for the ice cream. In 2005, they tracked over 12,500 customer’s information and comments. The California Pizza Kitchen has 130 casual dining full-service restaurants throughout the many states and other countries. They are known for their premium pizza. People recognize the brand and are loyal customers. Before they used the BI, they tracked everything through spreadsheets. The spreadsheets were entirely too difficult and complex. It would take weeks for a couple people to come up with a forecast and financial statements. The current software caused many issues. It couldn’t link the information and calculations across the various spreadsheets...

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