...equivalents, prepaid expenses and other current assets, substantially offset by a decrease in deferred income taxes. The increase in cash and cash equivalents reflected strong cash flows from operations during the year, offset by contributions of $308.1 million to the Corporation's pension plans. Prepaid expenses and other current assets reflected higher prepaid pension expense associated with the funding of pension plans during the year and increased original margin balances for commodity futures. The elimination of current deferred income taxes resulted primarily from the significant liability related to the tax effect on other comprehensive income associated with the gains on commodity futures contracts during the year. Property, plant and equipment was lower than the prior year primarily due to depreciation expense of $155.4 million and the retirement of property, plant and equipment of $19.0 million, partially offset by capital additions of $132.7 million. The decrease in goodwill primarily reflected the impact of the sale of certain confectionery brands to Farley's & Sather's and foreign currency translation. The increase in other non-current assets primarily resulted from the pension plan funding during the year. LIABILITIES Total liabilities increased by $8.6 million, as of December 31, 2002, primarily reflecting a reduction in accrued liabilities, partially offset by an increase in deferred income taxes. The...
Words: 4209 - Pages: 17
...Live Project Yumee - Cadbury PDF generated using the open source mwlib toolkit. See http://code.pediapress.com/ for more information. PDF generated at: Fri, 14 Dec 2012 20:46:55 UTC Contents Articles Cadbury Cadbury Dairy Milk List of Cadbury products 1 15 18 References Article Sources and Contributors Image Sources, Licenses and Contributors 32 33 Article Licenses License 34 Cadbury 1 Cadbury Cadbury Type Industry Founded Headquarters Products Revenue Subsidiary of Mondelēz International Confectionery Birmingham, United Kingdom (1824) Uxbridge, London, United Kingdom See list of Cadbury products £5,384 million (2008) Operating income £388 million (2008) Net income Employees Parent Website £364 million (2008) 71,657 (2008) [1] Kraft Foods (2010-2012) Mondelēz International (2012-present) Cadbury.co.uk [2] Cadbury is a British confectionery company owned by Mondelēz International Inc. and is the industry's second-largest globally after Mars, Incorporated.[3] With its headquarters in Uxbridge, London, England, the company operates in more than 50 countries worldwide. The company was known as Cadbury Schweppes plc from 1969–2008 until its demerger, in which its global confectionery business was separated from its US beverage unit (now called "Dr Pepper Snapple Group").[4] It was also a constant constituent of the FTSE 100 from the index's 1984 inception until its 2010 Kraft Foods takeover.[5][6] History 1824–1900: Early history In...
Words: 11438 - Pages: 46
...Table of Contents: |Title |Page Numbers | |1.0 Executive Summary |6-8 | |2.0 Introduction |9 | |3.0 Background |10-11 | |4.0 Problem Definition |12-13 | |5.0 Data Analysis |14-29 | |6.0 Findings |30 | |7.0 Advantage & Limitations of MR |31-32 | |8.0 Conclusion |33-34 | |9.0 References |35 | 1.0 Executive...
Words: 3239 - Pages: 13
...Chapter 1 Case Study: Harmonix Embrace Your Inner Rock Star Little more than three years ago, you had probably never heard of Harmonix. In 2005, the video game design studio released Guitar Hero, which subsequently became the fastest video game in history to top $1 billion in North American sales. The game concept focuses around a plastic guitar-shaped controller. Players press colored buttons along the guitar neck to match a series of dots that scroll down the TV in time with music from a famous rock tune, such as the Ramones’ “I Wanna Be Sedated” and Deep Purple’s “Smoke on the Water.” Players score points based on their accuracy. In November 2007, Harmonix released Rock Band, adding drums, vocals, and bass guitar options to the game. Rock Band has sold over 3.5 million units with a $169 price tag (most video games retail at $50 to $60). In 2006, Harmonix’s founders sold the company to Viacom for $175 million, maintaining their operational autonomy while providing them greater budgets for product development and licensing music for their games. Harmonix’s success, however, did not come overnight. The company was originally founded by Alex Rigopulos and Eran Egozy in 1995, focused around some demo software they had created in grad school and a company vision of providing a way for people without much musical training or talent to experience the joy of playing and creating music. The founders believed that if people had the opportunity to create their own music, they would jump...
Words: 25518 - Pages: 103
...http://en.wikipedia.org/wiki/Subway_(restaurant) Introduction Subway is an American restaurant franchise that primarily sells submarine sandwiches (subs) and salads. It is owned and operated by Doctor's Associates, Inc. (DAI). Subway is one of the fastest growing franchises in the world with 35,302 restaurants in 98 countries and territories as of September 10, 2011. Doctor's Associates, owners of Subway, was founded by Fred De Luca and Peter Buck in 1966, when they opened the second Subway restaurant in New York. The name comes from the fact that Buck holds a PhD. Despite Subway marketing itself as a health-conscious restaurant, neither Subway nor Doctor's Associates are affiliated with nor endorsed by any medical organizations or doctors. SUBWAY in INDIA Operating from its main office located in Milford, Connecticut, the quick service restaurant chain has five regional centers to support its expanding international operations. The Asian centre has been growing at a rapid pace and India as a country occupies a pivotal spot on this expansion map. Subway Systems India Pvt Ltd opened its very first restaurant in 2001 in New Delhi and has swiftly grown its operations to 228 operating restaurants in 26 cities across India. Although it is a global brand with a menu that is relatively the same around the world, SUBWAY restaurant's takes great pride in honoring and respecting local traditions and food preferences and has earned a reputation for offering a healthier alternative...
Words: 2853 - Pages: 12
...Chapter 1 Case Study: Harmonix Embrace Your Inner Rock Star Little more than three years ago, you had probably never heard of Harmonix. In 2005, the video game design studio released Guitar Hero, which subsequently became the fastest video game in history to top $1 billion in North American sales. The game concept focuses around a plastic guitar-shaped controller. Players press colored buttons along the guitar neck to match a series of dots that scroll down the TV in time with music from a famous rock tune, such as the Ramones’ “I Wanna Be Sedated” and Deep Purple’s “Smoke on the Water.” Players score points based on their accuracy. In November 2007, Harmonix released Rock Band, adding drums, vocals, and bass guitar options to the game. Rock Band has sold over 3.5 million units with a $169 price tag (most video games retail at $50 to $60). In 2006, Harmonix’s founders sold the company to Viacom for $175 million, maintaining their operational autonomy while providing them greater budgets for product development and licensing music for their games. Harmonix’s success, however, did not come overnight. The company was originally founded by Alex Rigopulos and Eran Egozy in 1995, focused around some demo software they had created in grad school and a company vision of providing a way for people without much musical training or talent to experience the joy of playing and creating music. The founders believed that if people had the opportunity to create their own music, they would jump...
Words: 25169 - Pages: 101
...4-20 a. Assessing management integrity should be considered before accepting the audit engagement. Some considerations are: * check references from other professionals * does the client deal ethically with outside parties b. If during the assessment of management it is suspected that integrity is lacking the auditor would not put much reliance on management’s assertions but would increase the amount of evidence and collect more from external sources. c. The normal responsibility is to carry out the audit with professional skepticism. It is not the auditor’s job to find criminal activity. The auditor will carry out procedures necessary to support his work and at the same time if anything comes to his attention that needs further investigation, will pursue it to its conclusion. d. When management or directors are involved in criminal activity, their credibility is minimal at best. This indicates a larger risk of material misstatement of the financial statements. Where there is evidence of criminal activity, the auditor should consult a lawyer and consider resigning from the audit engagement. e. If it were found that a prudent person (other auditors) would have gathered more evidence that would have led to the discovery of the fictitious sales, then it would be considered negligence. 10-24 Risk of error or fraud | Potential control (type of control) | Inaccurate data could be entered for a sale, resulting in incorrect or unauthorized prices or quantities...
Words: 3127 - Pages: 13
...------------------------------------------------- Cigarettes | | | | | | Armenteros Handrolled Cigars | | | ITC is the market leader in cigarettes in India. With its wide range of invaluable brands, it has a leadership position in every segment of the market. It's highly popular portfolio of brands includesInsignia, India Kings, Lucky Strike, Classic, Gold Flake, Navy Cut, Players, Scissors, Capstan, Berkeley, Bristol and Flake, Silk Cut and Duke. The Company has been able to build on its leadership position because of its single minded focus on value creation for the consumer through significant investments in product design, innovation, manufacturing technology, quality, marketing and distribution. All initiatives are therefore worked upon with the intent to fortify market standing in the long term. This in turns aids in designing products which are contemporary and relevant to the changing attitudes and evolving socio economic profile of the country. This strategic focus on the consumer has paid ITC handsome dividends. ITC's pursuit of international competitiveness is reflected in its initiatives in the overseas markets. In the extremely competitive US market, ITC offers high-quality, value-priced cigarettes and Roll-your-own solutions. In West Asia, ITC has become a key player in the GCC markets through growing volumes of its brands. ITC's cigarettes are produced in its state-of-the-art factories at Bengaluru, Munger, Saharanpur, Kolkata and Pune...
Words: 3040 - Pages: 13
...of the world's largest candy makers, first entered the U.S. with its Tic Tac breath mints in 1969. It followed up with Nutella in 1983, which went on to become hugely popular after a big advertising push. By the late 60's, mothers were more attentive to nutrition and kids became pickier about what they liked to eat. “Michele Ferrero, the creator of the Kinder brand, took these two factors to heart and came up with a balance between the two – the Kinder Chocolate bar created with kids in mind because it is divided into small individually wrapped portions, allowing mothers to feel comfortable with what they are giving their children.” (4) Today, the Kinder brand is well-known all across Europe and is expanding rapidly around the world, recognized for the variety, quality and creativity of its products. Built on 40 years of history, Kinder remains a forward-looking brand, confident that its core values are not limited by time or geography. “Our mission...
Words: 1141 - Pages: 5
...University of Phoenix MKT/438 Public Relations Candice Steelman Starbucks Delivery Public Relations Campaign Introduction In such a competitive world it’s often crucial for a business to offer new services or products to keep the customer coming back. Starbucks is no different from any other business in the same industry. The need to to keep the market fresh is always there. Starbucks will introduce a new service of home or business deliver of there products. Before this product is introduced in the marketplace, areas such as business goals, public relations (PR) issues, use of SMART, identifying the targeted market, other publics that must be identified, ethical implications related to the PR issues, and a complete market research plan must be completed. With all these above areas identified and completed the chances of the new services success rate will go up. Business Goals After opening the first store in 1971, Starbucks Coffee Company has grown from a local Seattle market coffee and tea shop into an international phenomenon with more than 11,000 stores in all 50 of the United States and more than 4,400 in 43 other countries. Starbucks (2008) mission is “to establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles as we grow” (Mission Statement, para. 3). Starbucks recently launched the Shared Planet concept to underscore Starbucks’ focus both as an organization and as an environmental partner. This...
Words: 1770 - Pages: 8
...Clothing Resale Shop Baby Go Round Executive Summary Baby Go Round, is a Womens' Maternity and Childrens Resale Shop. Our mission is to provide a place for expecting mothers as well as families with children, to buy and sell clean, safe, gently used clothing and other pregnancy and child related items. Baby Go Round is a quaint shop that focuses their attention on pregnant women and children. Children outgrow clothes and shoes daily- but who knows what to do with all that stuff? Baby Go Round provides families with young children an alternative to purchasing clothing items at retail price. It also provides an outlet for families to sell their used maternity and childrens' clothing and items to the store- getting the yard sale reward without the hassle of a yard sale! Most Resale shops in this area do not provide both maternity and childrens' clothing. Because of Baby Go Rounds diverse sizes and options, parents will be able to start shopping at Baby Go Round as soon as they find out they are expecting and remain a loyal customer until their child is in their early tweens. Currently, those living in the chosen location, Henderson, NC, either have to visit multiple retail stores or shop online (like Craigslist) to purchase used maternity clothes. Baby Go Round’s resale shop provides a cheaper, more convenient and safer way to do both. If a pregnant mother wanted to purchase maternity clothes and didn’t want to pay retail there is currently not a single maternity...
Words: 6739 - Pages: 27
...Industry Analysis 5 1.4 Market Analysis 6 1.5 Marketing Plan 6 1.6 Management Team and Company Structure 6 1.7 Operations Plan 7 1.8 Financials Projections 7 1.9 Funding Sought 7 2.0 Company Description 8 2.1 Introduction 9 2.2 Company History 9 2.3 Slogan 9 2.4 Motto 10 2.5 LOGO 10 2.6 Mission 11 2.7 Vision 11 2.8 Funding Sought 11 2.9 Legal status and ownership 11 3.0 FEASIBILITY ANALYSIS 12 3.1 Introduction 13 3.2 PRODUCT FEASIBILITY 13 3.3 INDUSTRY / MARKET FEASIBILITY 14 3.4 Organizational Feasibility 14 3.5 Financial Feasibility 15 4.0 INDUSTRY ANALYSIS 17 4.1 INTRODUCTION 18 4.2 Industry Size, Growth Rate and Sales Projection 18 4.3 Industry Characteristics 19 4.3.1 Industry Structure 19 4.3.2 Key Success Factor 20 4.4 Industry Trend 21 4.4.1 Trends that favor the industry 21 4.4.2 Trend working against the industry 21 4.5 Long Term Prospects 22 5.0 MARKET ANALYSIS 23 5.1 Introduction 24 5.2 Market Segmentation and Target Market Selection 24 5.2.1 Market Segmentation by Demographic Variables 24 5.2.2 Target Market Selection 25 5.2.3 Target Market Size 25 5.3 Buyer behavior 26 5.4 Competitor Analysis 27 5.4.1 Competitive Analysis Grid 29 5.5 Estimate of Annual Sales 29 5.5.1 Partnership fees forecast for 1st year 30 5.2.2 Partnership fees Forecast the Next 4 years 31 6.0 MARKETING PLAN 33 6.1 Overall Marketing Strategy 34 6.1.1 Positioning 34 6.1.2 Point...
Words: 8475 - Pages: 34
...Company The most favorite beverage known after water is Tea. Scientists proved that after water, tea is considered as the best ideal beverage. Lipton is highly considered as the world's best refreshment brand in manufacturing beverages. Lipton provides their consumers with ‘Flavonoid Antioxidant’, this keeps our body healthy, and also may maintain heart health. Through our research, we have found a study that shows people consuming tea on a regular basis, without milk and sugar, hence, those people maintain better heart health than others who don’t drink tea. In Egypt, Lipton has a high market share in the tea industry, by serving their customer the best of refreshing tea. Lipton tea is a British tea company, founded and named after its original owner, sir Thomas Johnson lipton. It began in 1890 and is currently one of the biggest tea distributers in the world. Lipton is currently owned by unilever. In addition, lipton is able to able to fulfill the need of its target market through is massive distribution system that enables the company to distribute Tea in all over Egypt to reach all target segments. Lipton advertisers play a very vital role in creating a sense of lifestyle to the its drinkers through television ads that...
Words: 1555 - Pages: 7
...offering high quality bubble tea to customers. This plan starts with the analysis of marketplace in the United Kingdom, and then move onto the available strategy of which 50Lan accesses Sheffield market by importing bubble tea form Taiwan. 2. Introduction Tea is one of the most popular drinks in the world and the most widely consumed beverage in the United Kingdom. The tea culture has been a tradition since 3,000 years ago, and then it has since evolved. Bubble tea originated in tea shops during the early 1980s, and some other names refer to bubble tea including pearl milk tea, boba drinks and zhen zhu nai cha. There is not a definitive history written on the topic of bubble tea but most would agree that Taiwan was indeed the birthplace of this innovative drink. It is a fusion drink that blends tea with fruit juice or milk. The drink's distinguishing ingredient, though, is the mushy pearl tapioca balls that float at the bottom. It comes in a variety of flavors and styles and can be served cold or hot. It is especially popular in China, Southeast Asia, and it had arrived in the United States, and since then its popularity with the American has been an overwhelming success (Bubble Tea). 50Lan Ltd. was funded in 1994 in Taiwan, and there were over 400 branches until June 2010, it has become the biggest chains of tea shop in Taiwan with an extensive range of unique tea related beverages (50Lan). This marketing plan aims to extend the business into the United Kingdom...
Words: 2527 - Pages: 11
...• 1. Notre Dame University Faculty of Business Administration and Economics Department of Management and Marketing B-Balady To Dr. Kamal Zakhour By Hanady Eid Serj Massaad Anthony El-Hage Rami Daaboul Naja Faysal Promotional Strategy MRK 321 - Section B Fall 2004 • 2. Outline: I. Pay a field visit to Jezzine area to learn more about the parties involved. Like the WRF, the COOP, the beneficiaries, the environment, etc… (Already Done) II. Participate in the survey targeted to the End-users to learn more about the egg buyers’ behavior. (Already Done) III. Find ways to reduce the current operating costs. (Already Done with the assistance of Dr. Kamal Zakhour and the Coop in Jezzine) IV. Improve the current eggs package. A. Package components B. Package Evaluation V. Generate ideas to develop other B-Balady products, while providing prototypes. A. Introduction of new products B. Enhancement of established products C. Increasing profitability VI. Develop a communication plan for the Coop as well as for the eggs project, to make the non-aware aware, and then lead them to the interest, then trial, then finally to the adoption stages. (With the minimum communication budget possible) A. Advertising • 3. B. Sales promotion C. Public relations D. Direct marketing E. Personal selling VII. Start a personal word of mouth campaign beside your plan, to encourage trial and adoption of B-Balady products. (Already Done on the 25th of December with Mr. Ramzi at NDU Main Campus. Entitled “B-Balady...
Words: 3977 - Pages: 16
