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Mis 650: Internal Corporate Social Networks

In: Computers and Technology

Submitted By alexfeo
Words 643
Pages 3
Case Study: 1. Identify the people, organization , and technology factors responsible for slow adoption rates of internal corporate social networks. Currently internal networks are average or below average usually built on outdated technology. Social networks not become the core of collaboration at the companies. Inertia in organization, many do work as they used to do from upper management to employees. Without realization that it would help to do their jobs, employees feel too time pressed to learn a new software tool also lacking incentive to use as necessary tool to complete work. Companies usually lack the analytic capabilities measure the performance and value created by their internal social network. 2. Why the most of the companies described in the case been successful in implementing internal social networks? It did not require big capital investment. CSC: Software allowed the company both to network within the company as well as with suppliers, partners, and customers which stratified a supply chain and customer feedback. Created “champions”, advocates to help in adoption, first tested over 200 groups before widespread implementation. Red Robbin refine recipes and operational procedures in restaurants in the franchise with fast turnaround and quick feedback on recipes change and operational decisions. Den-Mat Switched from 30 y.o. legacy system and paper, from e-mail to Chatter updates. Allowed some workers work from home. 3. Should all companies implement internal enterprise social networks. I would avoid recommending 100% adoption of any technology, including company’s social network. It has big potential for technology, informatics, knowledge based, manufacturing and some service companies. Initially needs to be pilot project which will reveal company and employees preferences, get involved employees in customizing software, management to be receptive to complains and feedback.

I would avoid personalization of business network, would not allow sharing personal information, vacation photos etc. On some instances might be distractive in healthcare since physicians should have time with the patients dispatched from any type of network..

Automakers Become Software Companies. 1. How is software adding value to automaker’s products? It enhances customer experience and adds a lot of safety features. 2. Automakers and Customers benefit. Constant update allows customer not to have only experience of the year the car was bought, but felt involved in development product. This will add loyalty to the brand, but can increase the length of time before deciding to buy new car. 3. Value chain activities involved in enhancing cars with software. Engineering with software developers to explore how software can answer engineering questions for improvement safety and convenience features. Which can improve automation manufacturing process. Dealers would help customers to achieve maximum customization of the system, making it somewhat unique for the customer. 4. How much competitive advantage? Making experience unique for the customer. Having customers being involved in further feature development. Computer systems could record and analyze patterns of driving, weak spots.

New Systems and Business Processes Put MoneyGram "On The Money” 1.Why was is so important for MoneyGram to pay attention to business processes? How were they related to the company’s global growth plans? To keep competitive edge providing reliable, fast and cost-efficient service. Outdated systems in place did not allow the company to address market demands, add new products. 2. What are the advantages of using an enterprise - wide software suite such as Oracle E-Business Suite in a global company such as MoneyGram?

It improved scalability of the processes and allowed to connect and integrate different parts like ERP, CRM and SCM in one interconnected system. 3. How much did the new system and process improvements change the way MoneyGram ran its business? How did these changes help MoneyGram compete on a global scale? New SW streamlines business processes and operations, allowed faster integration of a new partners. It also allowed to build flexible commission model. New products can be delivered faster.

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