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Mis Information System

In: Business and Management

Submitted By JaeYoungChoi
Words 480
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‣ 제품의 질을 높이기 위해 제품에 들어가는 비용(제품 원료)에 대한 소비를 소폭 상향한다.
‣ 고급서비스를 제공하는 외식업체 중 동종업계 중상위권 업체를 인수하는 것도 고급서비스 외식업체에 대항하는 방법이 될 수 있다. 기업인수를 통해 맥도널드가 기존매장을 업그레이드하여 시장에 대응할 수 있는 가능성을 염두에 둔 전략이다.
2. 사회에 미친 영향
맥도날드의 사회 환원
맥도날드는 약 40년 간 전 세계 어린이들의 건강과 복지 증진을 위해 노력해 온 맥도날드 하우스 자선재단을 운영하고 있다.
한국 맥도날드 역시 사회 환원을 위해 여러 가지 지원을 하고 있다. 최근의 사회 환원 사례를 살펴보면 한국맥도날드는 지난 2007년부터 신촌 세브란스 어린이병원 학교와 공동으로 소아암 아동을 위한 학교 복귀 및 적응을 위한 통합 프로그램을 개발해 운영했다. 또 로날드 맥도날드 하우스 자선재단(RMHC)에서는 UN이 지정한 세계 어린이날을 맞이해 양산부산대학교의 어린이 병원학교를 짓는 데 지원하기도 하는 등 맥도날드는 어린이들에 대한 다양한 지원을 벌이고 있다.
< 관련 기사 모음 >
‣ ‘세계 어린이날’ 기념 어린이 돕기 기금 모금 실시
로날드맥도날드하우스자선재단은 오는 11월 개원을 앞둔 양산부산대학교병원 어린이병원과 9월 11일(목) 오전 11시 양산병원에서 입원 환아들을 위한 병원학교 설립과 운영을 지원하는 협약을 체결했다.
이번 협약을 통해, 로날드맥도날드하우스자선재단(RMHC)은 장기간 입원하는 환아들에게 정서적인 안정과 지속적인 교육의 기회를 제공하기 위한 병원학교 개설과 학습용 기자재 설치에 소요되는 비용 약 1억5천만 원을 지원하게 된다.
어린이병원학교에서는 장기간 입원으로 인해 학교공부를 지속할 수 없는 환아들이 입원 중 교과 과정을 학습할 수 있으며 음악, 미술 등의 활동을 통해 병실을 벗어나 잠시나마 휴식을 취할 수 있다.
양산부산대학교병원 어린이병원학교는 2006년 새 단장하여 문을 연 신촌세브란스 어린이병원학교에 이어 RMHC가 지원하는 두 번째 어린이병원학교가 된다.
또한, RMHC재단은 2006년 국내최초로 개발, 운영 중인 ‘학교복귀 및 적응 프로그램’을 양산부산대학교 어린이병원학교에 보급하여, 소아암 등 만성질환을 가진 어린이들이 퇴원 후 성공적으로 학교 및 일상생활에 적응하는 것을 도울 예정이다. 미국, 호주, 일본 등 선진국에서는 이미 활성화된 ‘학교복귀 프로그램’은 소아암 투병을 마친 아동을 학교와 사회생활에 성공적으로 복귀시키기 위한 복지 프로그램이다. [아이비타임즈 2008.9.12일자]
‣ 방과 후 축구교실 도입
올해 남아프리카공화국에서 열리는 월드컵을 앞두고 한국맥도날드가 부산교육청과 방과후축구교실 확대 및 축구클럽 육성 협약을 체결했다.
2010년 국제축구연맹(FIFA) 월드컵의 해를 맞아 월드컵 공식 스폰서인 한국맥도날드가 2006년부터 한국 어린이들의 건강하고 활기찬 생활을 촉진하기 위해 운영 중인 로널드 맥도날드 어린이 축구교실의 확대 운영과 함께 부산 지역의 어린이 4만 명을 대상으로 무료 '방과후학교 축구교실'을 확대 운영한다.
이에 부산시교육청과 한국맥도날드, 부산아이파크는 21일 오후 부산 연제구 아시아드 주경기장에서 협약식을 체결하고, 지역사회 어린이들의 특기적성 개발을 위한 방과 후학교 축구교실 확대 및 축구클럽 육성을 발표 했다. [뉴시스 2010.3.21일자]
맥도날드의 부정적인 영향
맥도날드의 마케팅 성공으로 사람들의 일상 속으로 파고들면서 사회가 ‘맥도날드화’되어가는 것이 아닌가 하는 우려도 제기되고 있다.
맥도날드화란 패스트푸드점의 원리가 그 밖의 다른 영역에까지 영향을 미치는 것으을 말하는 것으로 맥도날드의 ‘맥(Mc)’은 신속하고 효율적인 것을 상징하며 여러 분야에 걸쳐 이 개념이 적용된다. 예를 들어 교육, 노동, 의료, 여가 등의 분야에 있어 모든 것이 신속하고 효율적으로 이뤄지게 되는 현상을 맥도날드화라고 한다. 여기에서 ‘신속’과 ‘효율’이라는 두 단어는 좋은 의미로 들릴 수 있겠지만 사실은 비인간적이고 결과지향적인 특성을 의미하는 것이다. 이처럼 맥도날드를 비롯한 패스트푸드점의 성행이 사회를 냉담하게 만들어가고 있다는 지적이 제기되고 있으며 하나의 사회 문제로 대두되고 있다.

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