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Small Businesses and the Use of Social Media Networking

Rasheeda Saboor
Managerial Applications of Information Technology – MIS535
DeVry University, Keller Graduate School of Management
June 16, 2013

Social media has grown to be very significant to small businesses in the past few years. In this study, I will analyze how a small business currently uses social media, how the business can expand the use of social media and precautions small businesses should consider when utilizing social media. The business owner interviewed for this research study is a small restaurant owner. The conclusion of the research will include recommendations for why a small business may consider the utilization of social media as a strategy to gain or maintain competitive advantage.

Brief Company Background
Stonewall Fish, Wings & Things (SFWT) is a small take-out restaurant located in Atlanta, Georgia. The restaurant is owned and operated by Kariem Abdul. The restaurant has been operating for 10 months. The restaurant has 4 employees that are responsible for providing customer service and preparing orders.
I have established that Stonewall Fish, Wings & Things has a need to get its name out to more locals in the area. This need is brought about by the limited use of technology and marketing by SFWT. I propose that the company begin to use social networking outlets that are available as well as setting up a website. I will provide SFWT with the many advantages of social networking sites and the how establishing a website for customers to place orders will bring new customers.

Discussion of Business Problems
Although Stonewall Fish, Wings & Things has had a steady influx of customers since its opening, they are not reaching hundreds of customers in its immediate 5 mile radius. The owner, Kariem Abdul has not utilized the social media sites...

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