role in marketing. This type of marketing uses various online advertisements to drive traffic to an advertiser's website. Banner advertisements, pay per click (PPC), and targeted email lists are often methods used in Internet marketing to bring the most value to the advertiser. Internet marketing is a growing business mainly because more and more people use the internet every day. Popular search engines such as Google and Yahoo have been able to capitalize on this new wave of advertising.

Taking BMW as company car, I will outline most of the roles that internet marketing has on marketing as a context. As all products are designed according to all customer types, this process’s called is market segmentation. Even a company segments its products such; consumers’ social status, preferences and socio-economic levels. BMW’s customers are already targeted because BMW focuses on the customer types and knows that they are loyal and are aware of the quality they can have. They use internet marketing at most by using advertisements on Google forums, thus they major in using people who are middle aged when the car if specifically made for young people. So by using internet it is easy for and faster to reach a vast and wide range of people.

BMW makes its segmentation very easy such as; 3-series by having different engine sections, the company gives consumers a selection chance and as every engine price is different, BMW uses demographic segmentation by giving the customers a chance to select their own wants. There are three important segmentation in demographic section; income, gender and age. BMW is mostly preferred by men, age is over 35 and income is usually more than 75.000$. These are customers’ average profiles of BMW. When we take a look we can easily notice that BMW retail stores are usually located in upper classes’ neighborhoods. Consumers who have BMW