Name:
Due: Tuesday/Wednesday October 27/28 at the beginning of your class.
Use your notes from the film about Honest Tea, the Honest Tea Website, and any on-line articles to do the homework. In each part you must use a specific fact about the company to support your answer. 1. Corporate Social Responsibility. Write 2 benefits for each group of people. ___/4

Example:
Fact: The tea is organic. Justification: This is a benefit for customers because it is grown without chemicals.

Customers:

1)

2)

Employees:

1)

2)

Community:

1)

2)

Investors:

1)

2)

2. Write 4 values. Support each value with a factual example. ____/2
Example:
Value: Entrepreneurship Factual example: Each person owns his own job and makes his own decisions as an entrepreneur. The company has a laissez faire management style

1)

2)

3)

4)

3. Do a SWOT analysis. Include 2 Strengths, Weaknesses, Opportunities, and Threats. ____/4
Start with a fact. Justify the fact (why is it a strength, weakness, opportunity, or threat).

Example:
Fact: Coca Cola owns 40% of Honest Tea. Justification: This is a strength because Honest Tea has used Coca Cola’s distribution system to grow by 500%. This is a weakness because Coca Cola has different values. This is an opportunity because Honest Tea can use Coca Cola’s system to further expand. This is a threat because Honest Tea could lose customers who don’t like or respect the Coca Cola company.

Strengths:

1)

2)

Weaknesses:

1)

2)

Opportunities

1)

2)

Threats:

1)

2)