Mission Statement

In: Business and Management

Submitted By doubleh
Words 1153
Pages 5
Assignment

On

Company’s Mission Statement: Novartis & Jamuna Group

Marketing Management (MKT – 501)



Submitted To:

Professor Dr...................

Adjunct Faculty

Department of Business Administration



Submitted By:

Course Code: MKT - 501

Date of Submission - 21 November, 2014







Multinational Company:











Introduction:

Novartis was created in 1996 through the merger of Ciba-Geigy and Sandoz, two companies with a rich and diverse corporate history. Throughout the years, Novartis and its predecessor companies have discovered and developed many innovative products for patients and consumers worldwide. Novartis has five business segments and is supported by global research organization, the Novartis Institutes for BioMedical Research (NIBR). These segments are strategically aligned to bring innovative, high-quality and affordable medicines and therapies to patients around the world. Making full use of its cross-divisional cooperation potential, Novartis continually looks for opportunities to leverage the strength of its global and diverse businesses to meet patient needs and extend its differentiated leadership position. Novartis continuously evolve its businesses to create a patient-centered portfolio consisting of a wide range of products and treatments to address unmet medical needs. Its global Pharmaceuticals portfolio includes more than 50 key marketed products, many of which are innovative leaders in their therapeutic areas. In 2013 Novartis received a total of 13 approvals in the United States, Europe and Japan.
Mission Statement of “NOVARTIS”:
The mission statement of Novartis is “to care and cure.”
Novartis want to discover, develop and successfully market innovative products to prevent and cure diseases, to ease suffering and to enhance the quality of life. Novartis also want to provide a…...

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