...Concept of Mission Statement & Vision Statement Every company should have a Mission and or a Vision Statement. But they are very difficult to write - they should short, clear, vivid, inspiring and concise without using jargon, complicated words or concepts. A Mission Statement is generally included in documents such as Business Plans and Staff Handbooks and can be described as a cross between a company or corporate slogan and an executive summary. A highly successful Mission Statement is both memorable and engaging. No wonder a Mission Statement is hard to write and there is so much confusion between a Mission Statement and a Vision Statement. Vision Statements and Mission Statements are the inspiring words chosen by successful leaders to clearly and concisely convey the direction of the organization. By a clear mission statement and vision statement, entrepreneurs can powerfully communicate their intentions and motivate their team or organization to realize an attractive and inspiring common vision of the future. A Mission Statement defines the organization's purpose and primary objectives. Its prime function is internal – to define the key measures of the organization’s success – and its prime audience is the leadership team and stockholders. Vision statement is a short, succinct, and inspiring statement of what the organization intends to become and to achieve at some point in the future. Vision refers to the category of intentions that are broad, all-inclusive and...
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...Vision Statements and Mission Statements are the inspiring words chosen by successful leaders to clearly and concisely convey the direction of the organization. By crafting a clear mission statement and vision statement, you can powerfully communicate your intentions and motivate your team or organization to realize an attractive and inspiring common vision of the future. "Mission Statements" and "Vision Statements" do two distinctly different jobs. A Mission Statement defines the organization's purpose and primary objectives. Its prime function is internal – to define the key measure or measures of the organization's success – and its prime audience is the leadership team and stockholders. Vision Statements also define the organizations purpose, but this time they do so in terms of the organization's values rather than bottom line measures (values are guiding beliefs about how things should be done.) The vision statement communicates both the purpose and values of the organization. For employees, it gives direction about how they are expected to behave and inspires them to give their best. Shared with customers, it shapes customers' understanding of why they should work with the organization. Mission Statement Creation 1. To create your mission statement, first identify your organization's "winning idea". 2. This is the idea or approach that will make your organization stand out from its competitors, and is the reason that customers will come to you and not your competitors...
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...Arrian Ureta Professor: James Bridges September 15, 2013 Mission and Vision Statement Analysis Paper Example 1: Salvation Army URL: http://www.use.salvationarmy.org/use/www_usn20.nsf/vw-sublinks/F7522AC461DED52F8825770B0056535B Mission Statement: “The Salvation Army, an international movement, is an evangelical part of the universal Christian church. Its message is based on the Bible. Its ministry is motivated by the love of God. Its mission is to preach the gospel of Jesus Christ and to meet human needs in His name without discrimination”. Analysis: Salvation Army’s vision and mission statements are one in the same and seem to lack length, direction, and meaning. Their published mission statement is not what one would expect from a nonprofit organization. It fails to address some of the areas since much of the organization's existence is tied up in this purpose; it is critical for the people to carefully craft the statements that shape it. Each one will be used both internally and externally as a reminder of the organization's rationale, and together they will be used to make important decisions about the organization. It lacks of the mission statement checklist test, the activities and services was not provided. Revised Mission Statement: “ Salvation Army is committed to serving the whole person, body, mind and spirit, with integrity and respect, using creative solutions to positively transform lives. Its mission is to preach the gospel of Jesus Christ and to meet human...
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...Assignment On Company’s Mission Statement: Novartis & Jamuna Group Marketing Management (MKT – 501) Submitted To: Professor Dr................... Adjunct Faculty Department of Business Administration Submitted By: Course Code: MKT - 501 Date of Submission - 21 November, 2014 Multinational Company: Introduction: Novartis was created in 1996 through the merger of Ciba-Geigy and Sandoz, two companies with a rich and diverse corporate history. Throughout the years, Novartis and its predecessor companies have discovered and developed many innovative products for patients and consumers worldwide. Novartis has five business segments and is supported by global research organization, the Novartis Institutes for BioMedical Research (NIBR). These segments are strategically aligned to bring innovative, high-quality and affordable medicines and therapies to patients around the world. Making full use of its cross-divisional cooperation potential, Novartis continually looks for opportunities to leverage the strength of its global and diverse businesses to meet patient needs and extend its differentiated leadership position. Novartis continuously evolve its businesses to create a patient-centered portfolio consisting of a wide range of products and treatments to address unmet medical needs. Its global Pharmaceuticals portfolio includes more than 50 key marketed products, many of which are innovative leaders in their...
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...(http://www.gcu.edu/About-Us/mission-and-vision.php)(http://www.gcu.edu/About-Us/mission-and-vision.php) (http://www.gcu.edu/college-of-nursing-and-healthcare-professional.php, n.d.; htt3) There are many comparisons between AACN’s and GCU’s Mission and Program competencies. The first notable comparison was the focus of making the masters’ prepared nurse critical thinking with problem solving skills based on research, evidence base care that affects the rapidly changing health care roles and needs of the community. The second comparison was education emphasis on a holistic approach to advanced health assessment and treatments. Thirdly, the mission statements of GCU reflects spiritual approach that correlates with AACN’s essentials of ethical issues (we are the same), financial understanding (to be a servant leadership), and professional role development (effective (http://www.gcu.edu/About-Us/mission-and-vision.php)communicators). The essentials also emphasis the need for clinical education. The GCU program provides the appropriate hours with the practicum part of the course. The AACN’s has set up their guidelines based on the program’s individual community, region’s population, and needs. GCU has incorporated that into their mission statement including all area and all population with accommodating all scheduling needs of the students. GCU offers flexibility to vast array of students from various backgrounds and situations to create the best learning modality for their...
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...Mission Statement Mission Statement There are nine essential components of the mission statement that were considered by the company when developing a mission statement. These are Customers, Markets, Products or Services, Technology, Self-concept, Concern for survival, Philosophy, growth and profitability, Concern for public image and Concern for employees. The mission statement of the company states that the best prices offered by the company are due to the use of advance technology and not through saving by using cheap parts. The mission further ensures customer of comfort by giving them warranty for the products bought. The goal of the company is to establish good standing for its US made products globally. The ethical code of the company is geared towards brand reputation, job security, environmental conservation, and employee welfare and profit maximization. The strategic plan of the company entails starting a Global S&OP program which requires three key elements: People, process, and technology. To start successful global operations, research should be conducted to establish whether there is community support for this effort, who will lead the effort, geographical preferences, what, where and when should be accomplished. Sales and Operations Planning involves five step process which includes updating the data every month, creating the demand forecasts, checking on supply, resolving the issues, and reviewing the trends in metrics and action plans with leadership...
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...Contrast Vision and Mission Statement” INTRODUCTION: “If you fail to plan you plan to fail” this magnificence statement reflects how is important to have a plan whether for your life or your entrepreneurship. Also, if you do not know what you want to get is, you won’t achieve any things; simply in other meaning, properly you will not achieve success by coincidence. Therefore, you have to determine what you want before creating your plan, which will lead us to talk about the mission and vision in order to achieve our goals. Vision Statements and Mission Statements are the inspiring words chosen by successful leaders to clearly and concisely convey the direction of the organization. By crafting a clear mission statement and vision statement, you can powerfully communicate your intentions and motivate your team or organization to realize an attractive and inspiring common vision of the future. Over the last few years, there has been a substantial body of business research leading to the inescapable conclusion that those companies that specifically state where they are going and why do remarkably better than those who do not. Accordingly, organizations that do not take the time to develop missions are often ineffective. This paper describes the nature and importance of organizational vision and mission statements. Guidelines are presented for preparing vision statement and mission statements, with comparing and contrasting between vision and mission statements, supported...
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...Criteria of a Good Mission Statement Changing the mission or creating an organization’s first mission statement is a process of gathering ideas and suggestions for the mission and honing them into a short, sharply focused phrase that meets specific criteria. An effective mission statement clearly defines who the customer is and what services and products the business intends to provide. It also serves as a guide for day-to-day operations and as the foundation for future decision-making. The following are criteria for a good mission statement: The Mission Statement is Focuses on Satisfying Customer Needs A mission statement should focused on satisfying customer needs rather than being focused on the product. Products and technologies eventually become outdated, but basic market needs may last forever. A market-oriented mission statement defines the business in terms of satisfying basic customer needs. For examples refer to the following “Market-Oriented Business Definitions” table. (Kotler p.49) The Mission Statement Tells “Who” Our Customers are. (Thompson Strickland, p.30) Who is being satisfied? A company should define the type of customers it wishes to serve. Which customer groups it is targeting. Customer groups are relevant because they indicate the market to be served, the geographic domain to be covered, and the types of buyers the firm is going after. The Mission Statement Explains “What” Customer Needs Our Company is Trying to Satisfy. What customer needs is the...
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...Mission Statement vs. Vision Statement Every organization, in essence has some mission and vision, that are key factors in sustaining it in the business. Mission and vision statements give purpose to the firm in attaining a significant goal. Without a mission or a goal, it's impossible for any business entity to succeed in the long run. Comparison Mission statements are the main objectives of an organization. They inform the readers and customers about core values of your firm. They are like your business priorities, your methods and values of working that your firm will follow to achieve its objectives. Vision statements, on the other hand, are you long term goals that you have envisioned for the growth of your firm. Vision is your future and mission is your present, your reason for existence. Examples Some companies tend to use both the terms without any change in meaning. For example, Google's mission statement, as stated on their website is: "To organize the world's information and make it universally accessible." If we reflect upon the aforementioned statement, we will realize that it should indeed be the vision statement, because that is what Google ultimately aims to achieve- make search easier, faster and universally accessible. Similarly, if you go through the official website of Amazon, you will find that for the answer to the question, "Does Amazon have a Mission or Vision Statement?", their answer is, "Our vision is to be earth's most customer centric...
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...market with high quality and distinctive guns. A mission describes what the organization is going to do and the reasons for doing it. It always inspires people to action in order to achieve the desired vision. An example of a mission in the case: to provide the highest quality service to our esteemed customers by operating professionally managed dealerships committed to be the leader in the markets that they serve. To provide our employees with the opportunity to receive best compensation and opportunities for advancement within the organization. The role of Vision and mission statements in Annie’s Babies organization: They will help the organization to focus on important matters by helping the members and employees to remember what is important as they go about their daily activities in the organization. They will help other organizations and individuals to have a picture of who your group is and what its aspirations are. People can learn about the organization without having to work hard in order to find out about the organization. This helps in activities such as recruitment, promoting products and customer focus. Vision and mission statements are also very useful in having members who are bound together and motivated together towards a common purpose. They help the employees and other stakeholders to develop a sense of belonging as they serve as a constant reminder of what is important to the organization. Having a clear mission helps to convert the broad dreams of the organization...
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...A Life Mission Marjorie G. Rizzo Southeastern Louisiana University College of Nursing and Health Sciences NURS 333 September 28, 2015 LIFE MISSION 2 A Life Mission Choosing to pursue a career in nursing represents the commitment I have to live in accordance with my values. A nursing career constitutes a large part of my overall mission in life. A mission that acquires more dimensions as I learn more of what nursing entails. Experiences and Decisions My experiences have taught me the wisdom of living my life in a manner that provides me with the things that give my life meaning. Experience has taught me to make decisions based upon my values. Challenges Life presents challenges that require either creating a way to change the circumstances that present themselves or adapting to those circumstances. In the process of changing and adapting, I learned that I can use the strengths, skills, and creative thought processes I’ve developed and to apply these skills to other areas in my life. Direction I have moved towards different careers based upon my natural talents and inclinations, but found that they left me unsatisfied. I realized the dissatisfaction was due to the lack of altruistic components in the fields I was pursuing. I researched different career options and decided that nursing encompassed all the things that have meaning for me. Mission Statements My personal mission in life is in line with my view of life as a continuous growth process. At the core of my...
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...2.1 Vision and Mission Vision and mission statements summarize strategy of a company in a form that can be communicate and understand easily by management and stockholder. A vision statement should not be confused with mission statement as both statements taking part in two distinctive aspects. As indicated in the strategic management model, vision and mission are indispensable. A vision statement describes as a blueprint of what an organization sees itself to be in the future. Therefore, a vision statement must able to answer the question, “What do we want to become?” because main function of vision statement is to communicate to the stakeholder where the organization desires and aspires to be. Generally an effective vision statement is usually short phrases and concise. Besides, development of a vision statement must be established first prior to the mission statement because vision statement as a cornerstone to form and design an effective mission statement. Thus, manager and employees in an organization should devote valuable inputs and participate to the development of a vision statement, so that they acknowledge and embrace the direction and future that the organization is heading. Furthermore, mission statement declaring an organization’s purpose and reason for being. A mission statement should seek to attempt to answer the question, “What is our business?”. It expressed an organization’s core values, business principles, philosophies, beliefs and attitudes that...
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...CHAPTER NO:1 INTRODUCTION 1.1 WHAT’S A MISSION STATEMENT? Imagine if you were the captain of your own ship. You wouldn’t let the ship sail just anywhere. You would have a direction and a destination to sail to. Either you’re sailing to a predetermined port of call, or your ship is in port, getting ready to sail to another destination. It’s the same with our lives. A mission statement clarifies what you want out of life. It gives you a clear sense of direction. You know where you need to focus your attention to create the desired outcome. As Zig Ziglar has said, “You cannot make it as a wandering generality. You must become a meaningful specific.” A mission statement is only a paragraph long, but it has specific, measurable outcomes and a deadline for accomplishing that outcome. It’s truly the best way to start your journey to success. Mission statement A mission statement is a statement of the purpose of a company or organization, its reason for existing. The mission statement should guide the actions of the organization, spell out its overall goal, provide a path, and guide decision-making. It provides "the framework or context within which the company's strategies are formulated." Definition: A written declaration of an organization's core purpose and focus that normally remains unchanged over time. Properly crafted mission statements (1) serve as filters to separate what is important from what is not, (2) clearly state which markets will be served and how, and...
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...creation stages of building an organization, mission statements are usually one of the first tasks to be completed by founding members. This is because the mission statement is the backbone of the organization. Mission statements lay out the organization’s reason for existence. In laying out the purpose for the organization, it gives the different divisions of the organization an overall goal to meet when they set individual goals and engage in decision making. Also, the mission statement communicates the reason for the organizations existence for all interested parties, both internally and externally. This essay explores why mission statements are important by analyzing the different reasons the mission statement plays such an important role. Just as the sounds of many instruments work in harmony to make a song, there are many moving parts that work together in organizations to reach goals. In music, timing helps keep all the “parts” moving together to make a synchronized piece. In business, the mission statement sets the tone by which all the “parts” work to reach a goal. The mission statement states what the company does, how it does it, and what the company would like to achieve. The mission statement defines the purpose of the organization, aligns organizational efforts, and acts as a means of communication both internally and externally. All decisions made in an organization support the purpose set forth by the mission statement. If decisions are made that stray...
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...and to take concrete actions as needed to ensure success ([Thompson & Strickland (1999)]). The importance of mission statements to the effective strategic management of business organisations is well documented in the literature. A mission statement is a general expression of the overriding purpose of an organisation that, ideally, is in line with the values and expectations of major stakeholders. Mission statements are often regarded as ‘enduring statements of purpose that distinguish one business firm from others’. Some theorists regard the organisation's mission as a ‘cultural glue’ which enables it to function as a collective unit. This ‘cultural glue’ consists of strong norms and values that influence the way in which people behave, how they work together and how they pursue the goals of the organisation ( [Campbell & Yeung (1991a)]). A well-designed mission statement is essential for formulating, implementing, and evaluating business strategy ( [David (2001)]). The role of the mission statement in the strategic management of business firms has not been sufficiently highlighted in the research literature. As [Campbell & Yeung (1991a)] note, regarding the mission statement ‘there is little research into its nature and importance’. Since this refers to the management literature generally, it is not surprising that minimal attention has been paid to the role of mission statements in the strategic management of tourism and hospitality organisations. A major objective of this...
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