...America was when they opened a store in Tokyo, Japan in 1996, and entered the UK market in 1998. The business only started to create a small profit in the early 1990's. Now the business has more than 20,000 resturants in over 62 different countries. The headquarters still found in the hotspot of the boys success in Seattle. Starbucks has always followed a misson statment this is: The Starbucks mission statement Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow. The following six guiding principles will help us measure the appropriateness of our decisions: • Provide a great work environment and treat each other with respect and dignity. • Embrace diversity as an essential component in the way we do business. • Apply the highest standards of excellence to the purchasing, roasting and fresh delivery of our coffee. • Develop enthusiastically satisfied customers all of the time. • Contribute positively to our communities and our environment. • Recognize that profitability is essential to our future success The starbucks misson statment has helped the business with its success as it gives off such a positive attitude and puts the customers first. My idea: The business which i feel has a gap in their market is Starbucks. I think they could add a food hall to their chain and it would be very successful. They currently have coffee bars, however...
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...MISSION & VISION STATEMENTS FedEx & Google Mission & Vision Statement Analysis Prepared for Prepared by October, 2013 MISSION STATEMENT “Mission statement is a description of what an organization actually does – what its business is – and why it does it.” Often called the “credo”, “philosophy”, “core values” or “our aspirations”, organization’s mission is the statement that defines its core purpose or reason for being. It tells who a company is and what it does. According to P. Drucker, often called the father of modern management, a mission is the primary guidance in creating plans, strategies or making daily decisions. It is an important communication tool that conveys information about organization’s products, services, targeted customers, geographic markets, philosophies, values and plans for future growth to all of its stakeholders. In other words, every major reason why company exists must be reflected in its mission, so any employee, supplier, customer or community would understand the driving force behind organization’s operations. There are two types of statements: * Customer-oriented missions. Customer-oriented missions define organization’s purpose in terms of meeting customer needs or providing solutions for them. For example, Nokia’s statement “connecting people” is customer-oriented. * Product-oriented missions. Product-oriented missions focus on what products or services to serve rather than what solutions to provide for...
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