Premium Essay

Mkt 113 Part I Final Submission

In:

Submitted By benedwards
Words 896
Pages 4
MKT 113: Final Project Part I Final Submission

Maika’i Feed is a new all organic pet product company available online and is in select retail stores. The company has an opportunity to expand it’s customer base and expand into more retail stores. The primary target markets is upscale middle aged couples that like to do their shopping online. This new pet product should be appealing to this target market to fit their healthier lifestyle.
To help Maika’i Feed have a structured planning method for the business, a SWOT analysis has been completed to identify the companies strengths, weaknesses, opportunities and threats. Maika’i Feed is highlighting two key strengths. The company is offering a money back guarantee, giving the customer an opportunity to let their pet food and having an all organic pet food using the freshest ingridients. The strengths identified should correspond well with the opportunites in this SWOT analysis. The first opportunity identified is a growning demand for organic foods. Maika’i Feed already offers an organic pet product that should fit in well with this trend to eat healthier organic foods. The second opportunity is to put Maika’i Feed’s product in more retail stores. Offering a money back guarantee will help gain a larger customer base. With a larger customer base more retail stores will be willing to have the product on their shelves for customers to have easier access to the product.
The primary target market for our pet product is upscale middle aged couples with kids. This group populates almost 2% of US households, that’s over 2 million households in the United States (The Nielsen Company, 2016). Geographically, these residents are amost commonly found on the west coast, primarily in central and southern California as well as other highly populated metropolitan areas. With a larger gerographic area, it is

Similar Documents

Premium Essay

Stuff

...MKT 113: Final Project Part I Final Submission Christian Baker Southern New Hampshire University The purpose of this document is to deliver the product overview and proposed marketing strategy for a new product being launched. The company launching this product provides various pet supplies and will be launching a new pet food line. This pet food line is for cats and dogs and will be called Pawfect. Pawfect will be an all-natural pet food made with high quality ingredients. With the trend in all natural foods, Pawfect will need to be marketed to the correct market segment. The main strength that can be leveraged for the marketing strategy is the fact that the product uses all natural ingredients. There is a trend in consumers being more conscious with what they eat and what they give to their pets. These facts can be marketed to the consumers that our product is superior. Showing these facts to consumers will suggest that other products are of lower quality and not to the consumer’s standards. Convincing the consumers that they are getting a higher quality product will justify the slightly higher purchase price. The target market for this product is “Young Digerati”. These people are young professionals, with ages between 25 and 44, have families, are management level employees, and are wealthy. They have mixed families, so some will have kids and others will not. The ethnicity of this segment is mixed as well with mostly white, Asian, and Hispanic consumers. They...

Words: 757 - Pages: 4

Premium Essay

Paper

...MKT 113: Final Project Part I Final Submission Henry Claytor Southern New Hampshire University Pure Hills Inc. has always been one of the Greater Kansas City’s area most sought after pet food for the last few years. We monitor the industry trends from around the globe and more important we make sure our entire product line meets all customer expectations for their pets. We are now expanding our product line for dog food consumers with a high-quality all natural dog food. At Pure Hills we are dedicated to help pets live longer healthier lives. In order to have Pure Hills decide the best market for its new products, a SWOT analysis on our product is crucial to our success. Pure Hills will use this information to see how we can take advantage of the strengths and opportunities of the market. The SWOT analysis will help us pinpoint the market strengths and that will help us decide a strategy to use on those strengths for future opportunities.  Pure Hill’s strengths are in the product's high-quality ingredients, freshness and how part of its sales go towards helping all animals.  According to an article “Pet food product trends and positioning claims” from petfoodindustry.com they  say “ The recent survey also showed 54% of pet owners placing a “high priority” on buying pet food with natural ingredients. Natural, organic and related product claims are, correspondingly, among the most important and effective in the pet food market.”  (Sprinkle, 2016). If this statement hold true...

Words: 991 - Pages: 4

Premium Essay

Marketing Analysis

...MKT 113: Final Project Part I Final Submission Smart Bites Product Overview--When A Bite Is Good For You! Southern New Hampshire University Smart Bites is an all natural dog food product line manufactured in Glen Allen, Virginia. Smart Bites received its start five years ago as the company owner began making dog food when the family pet became ill. During that period, the Smart Bite owner met other families in the area looking for the same alternative and a product was born. Smart Bites formulated a business relationship with The SNHU Pet Store who has experienced tremendous growth over the last five years. They agreed to stock Smart Bites on their shelves and in their online store. Smart Bites decided to perform a SWOT analysis to investigate its strengths and weaknesses. This allowed them to formulate a marketing plan of action. Figure 1: SWOT analysis for Smart Bites Smart Bites found one of its strengths to be the all natural product which appeals to health conscience owners but also allows for a lighter option for less active dogs. A second strength is being manufactured in the U.S.A. This ensures the best governmental production guidelines over those made elsewhere. (U.S. Food and Drug Administration) Smart Bites is a catchy name as is the slogan WHEN A BITE IS ACTUALLY GOOD FOR YOU. Printed on the package, FRESH FROM THE LAND AND SEA enhances the beef, chicken, fish and vegetable flavor lines. Smart Bites will make their product available in store...

Words: 1368 - Pages: 6

Premium Essay

Aau Catalog

...ALLIED AMERICAN UNIVERSITY Personalized. Flexible. Dedicated. Online Programs – Individual Support – Open Enrollment – Ease of Transfer Credits UNIVERSITY CATALOG 2013 Seventh Edition 22952 Alcalde Drive, Laguna Hills, CA 92653 Phone: (888) 384-0849 ∼ Fax: (949) 707-2978 7:00 A.M. – 5:00 P.M. (Monday – Friday) Email: info@allied.edu Website: www.allied.edu KEY STAFF AND FACULTY Charlotte Hislop, Ph.D. Candidate, President/CEO Bonny Nickle, Ed.D., Provost Eric Sharkey, M.Ed., Director of Education Bill Luton, Ph.D., Director of Assessment and Dean of Business Carlo Tannoury, Ph.D. Candidate, Dean of Computer Information Systems Patricia Drown, Ph.D., Dean of Criminal Justice and General Studies C.J. Bishop, M.B.A., Institutional Research Frank Vazquez, Operations Director Parrish Nicholls, J.D., Director of Compliance Lindsay Oglesby, Admissions Director Abby Dolan, B.A., Registrar Sasha Heard, M.B.A., Student Services Manager Barbara Jobin, B.S.B.A., Career Center Manager Hugo Aguilar, B.A., Chief Financial Officer Richard Madrigal, B.A., Financial Aid Officer As a prospective student at Allied American University, you are encouraged to review this catalog prior to signing an enrollment agreement. You are also encouraged to review the student performance fact sheet which must be provided to you prior to signing an enrollment agreement. This catalog is not a contract between the student, AAU, or any party or parties. Reasonable effort was made at the time this document...

Words: 52297 - Pages: 210

Premium Essay

Cataolog

...ork2012 - 2013 Catalog A Message from the President “Sullivan University is truly a unique and student success focused institution.” I have shared that statement with numerous groups and it simply summarizes my basic philosophy of what Sullivan is all about. When I say that Sullivan is “student success focused,” I feel as President that I owe a definition of this statement to all who are considering Sullivan University. First, Sullivan is unique among institutions of higher education with its innovative, career-first curriculum. You can earn a career diploma or certificate in a year or less and then accept employment while still being able to complete your associate, bachelor’s, master’s or doctoral degree by attending during the day, evenings, weekends, or online. Business and industry do not expand or hire new employees only in May or June each year. Yet most institutions of higher education operate on a nine-month school year with almost everyone graduating in May. We remained focused on your success and education, and continue to offer our students the opportunity to begin classes or to graduate four times a year with our flexible, year-round full-time schedule of classes. If you really want to attend a school where your needs (your real needs) come first, consider Sullivan University. I believe we can help you exceed your expectations. Since words cannot fully describe the atmosphere at Sullivan University, please accept my personal invitation to visit and experience...

Words: 103133 - Pages: 413

Free Essay

Articles

...Scholarship Repository University of Minnesota Law School Articles Faculty Scholarship 1988 Discovery in Labor Arbitration Laura J. Cooper University of Minnesota Law School, lcooper@umn.edu Follow this and additional works at: http://scholarship.law.umn.edu/faculty_articles Part of the Law Commons Recommended Citation Laura J. Cooper, Discovery in Labor Arbitration, 72 Minn. L. Rev. 1281 (1988), available at http://scholarship.law.umn.edu/ faculty_articles/307. This Article is brought to you for free and open access by the University of Minnesota Law School. It has been accepted for inclusion in the Faculty Scholarship collection by an authorized administrator of the Scholarship Repository. For more information, please contact lenzx009@umn.edu. Discovery in Labor Arbitration Laura J.Cooper* The mere statement of the topic, discovery in labor arbitration, suggests a paradox. Is not the essence of the arbitration process an effort to avoid the procedural complexities that make litigation comparatively slow and costly? More than forty years ago, Learned Hand admonished a litigant distressed with the procedural failings of an arbitration proceeding: Arbitration may or may not be a desirable substitute for trials in courts; as to that the parties must decide in each instance. But when they have adopted it, they must be content with its informalities; they may not hedge it about with those procedural limitations which it is precisely its purpose...

Words: 22162 - Pages: 89

Premium Essay

Report

...Dabur India Limited | 01 CORPORATE INFORMATION BOARD OF DIRECTORS Dr. Anand Burman Chairman Mr. Amit Burman Vice Chairman Mr. Pradip Burman Director Mr. Mohit Burman Director Mr. P. D. Narang Director Mr. Sunil Duggal Director Mr. R. C. Bhargava Director Mr. P. N. Vijay Director Dr. S. Narayan Director Mr. Albert Wiseman Paterson Director Mr. Analjit Singh Director Dr. Ajay Dua Director GM (FINANCE) & COMPANY SECRETARY AUDITORS Mr. A. K. Jain M/s G. Basu & Co. Chartered Accountants Price Waterhouse Coopers Pvt. Ltd. INTERNAL AUDITORS BANKERS Punjab National Bank Standard Chartered Bank The Hongkong & Shanghai Banking Corporation Ltd. The Royal Bank of Scotland Citibank NA HDFC Bank Ltd. IDBI Bank Ltd. CORPORATE OFFICE Dabur India Limited Dabur Tower, Kaushambi, Sahibabad, Ghaziabad - 201 010, (U.P.), India Tel: 0120 - 39412525, 3982000 Fax: 0120 - 4374935 Website: www.dabur.com Email: investors@dabur.com REGISTERED OFFICE 8/3, Asaf Ali Road, New Delhi - 110002 Tel: 011 - 23253488 02 | Annual Report 2009-10 THE STORY BEHIND THE NUMBERS It is the number of years that define Dabur's journey of excellence. It is a legacy of dedication and commitment towards health & well-being of every household, making Dabur India one of the most trusted names and the world's largest Ayurvedic and Natural Health Care Company It is the number of Rupees Crore in Revenue that Dabur earned in the past one year. Riding on the strength of our...

Words: 80849 - Pages: 324

Premium Essay

Cmdm Rev Eng

...LIST OF ABBREVIATIONS .....................................................................................................................................5 CHAPTER 1: AN OVERVIEW OF THE INDIAN SECURITIES MARKET ............................................8 1.1 MARKET SEGMENTS ......................................................................................................................................... 9 1.1.1 Primary Market...........................................................................................................................................9 1.1.2 Secondary Market.......................................................................................................................................9 1.2 KEY INDICATORS OF SECURITIES MARKET................................................................................................ 9 1.2.1 Index..............................................................................................................................................................9 1.2.2 Market Capitalisation.................................................................................................................................9 1.2.3 Market Capitalisation Ratio....................................................................................................................10 1.2.4 Turnover ...................................................................................................................................

Words: 65867 - Pages: 264

Premium Essay

Overseas Listing and State-Owned-Enterprise Governance in China

...from perfect. Thus the value of oversea listing as a governance mechanism is highlighted, and that could be better revealed by a deeper analysis of the benefit-and-cost balance by the government which controls the SOEs. However, effective as it is, oversea listing could not be a marvelous antidote to all governance ills. Further, as the two major governance disasters of oversea listed SOEs shows, if the government lacks a proper self-positioning, nontrivial negative implications will be brought to SOEs governance via oversea listing. The ultimate function of corporate governance in SOEs thus relies heavily on public governance. Key words: state-owned-enterprises, oversea listing, corporate China governance, 2 Table of contents I. Introduction ....................................................................................................................4 II. The Governance problems of Chinese SOEs and the limitations of traditional governance problems .........................................................................................................8 A. The Governance problems of Chinese SOEs ...........................................................8 B. The limitation of Traditional Governance institutions in the case of Chinese SOEs...

Words: 30398 - Pages: 122

Premium Essay

Pmda Handbook New Product Developme

...THE PDMA HANDBOOK OF NEW PRODUCT DEVELOPMENT T HIRD E DITION Kenneth B. Kahn, Editor Associate Editors: Sally Evans Kay Rebecca J. Slotegraaf Steve Uban JOHN WILEY & SONS, INC. Cover image: © Les Cunliffe/iStockphoto Cover design: Elizabeth Brooks This book is printed on acid-free paper. Copyright © 2013 by John Wiley & Sons, Inc. All rights reserved Published by John Wiley & Sons, Inc., Hoboken, New Jersey Published simultaneously in Canada No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600, or on the web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 7486008, or online at www.wiley.com/go/permissions. Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with the respect to the accuracy or completeness of the contents of...

Words: 165678 - Pages: 663

Premium Essay

New Module

...Content Weight (%) Page No. LIST OF ABBREVIATIONS .....................................................................................................5 TRADING………………………………………………………….30………………………….7 1.1 INTRODUCTION .....................................................................................................................7 1.2 NEAT SYSTEM .....................................................................................................................9 1.3 MARKET TYPES ....................................................................................................................9 1.3.1 Normal Market..............................................................................................................9 1.3.2 Odd Lot Market.............................................................................................................9 1.3.3 RETDEBT Market .........................................................................................................9 1.3.4 Auction Market............................................................................................................10 1.4 CORPORATE HIERARCHY ....................................................................................................10 1.5 LOCAL DATABASE ..............................................................................................................10 1.6 MARKET PHASES ............................................................................................

Words: 86982 - Pages: 348

Premium Essay

Investment

...Marks 100 100 100 100 100 100 100 100 100 100 100 100 100 Pass Certificate Marks Validity (%) (in years) 50 50 50 50 50 50 60 50 60 60 60 60 50 5 5 5 5 5 5 5 5 3 5 5 3 3 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 Financial Markets: A Beginners’ Module * 1500 Mutual Funds : A Beginners’ Module 1500 Currency Derivatives: A Beginner’s Module 1500 Equity Derivatives: A Beginner’s Module 1500 Interest Rate Derivatives: A Beginner’s 1500 Module Commercial Banking in India: A Beginner’s 1500 Module Securities Market (Basic) Module 1500 Capital Market (Dealers) Module * 1500 Derivatives Market (Dealers) Module * 1500 FIMMDA-NSE Debt Market (Basic) Module 1500 Investment Analysis and Portfolio 1500 Management Module NISM-Series-I: Currency Derivatives 1000 Certification Examination 1000 NISM-Series-II-A: Registrars to an Issue and Share Transfer Agents – Corporate Certification Examination NISM-Series-II-B: Registrars to an Issue and 1000 Share Transfer Agents – Mutual Fund Certification Examination NISM-Series-IV: Interest Rate Derivatives 1000 Certification Examination NISM-Series-V-A: Mutual Fund Distributors 1000 Certification Examination * NISM-Series-VI: Depository Operations 1000 Certification Examination NISM Series VII: Securities Operations and 1000 Risk Management Certification Examination Certified Personal Financial Advisor (CPFA) 4000 Examination NSDL–Depository Operations Module 1500 Commodities Market Module 1800 Surveillance in Stock Exchanges Module 1500 Corporate...

Words: 108326 - Pages: 434

Free Essay

Debasidh Giri

...Dhariwal Independent Director (since May 27, 2015) Mr. Shaibal Sinha Non-Executive Director (since May 27, 2015) Mr. Atul Singh Independent Director (upto May 21, 2014) CONTENTS Page No. Notice 3-15 Financial Highlights 16-19 Directors’ Report 20-36 Extract of Annual Return-Form No. MGT-9 37-46 Report on Corporate Governance 47-62 Secretarial Audit Report-Form No. MR-3 63-65 Auditors’ Report Balance Sheet Statement of Profit and Loss Cash Flow Statement Notes to the Financial Statements Statement regarding Subsidiary Companies Share Price Movement (1985 to 2014-15) Auditors’ Report on the Consolidated Financial Statements Notes to Consolidated Financial Statements Proxy Form 66-71 72 73 74-75 76-107 108-110 111 113 114-149 — Audit Committee Mr. Akshay Chudasama Chairman Mr. Uday Khanna Member Mr. Jack G. N. Clemons Member Mr. Jorge Carbajal Member Ms. Anjali Bansal Member (since May 21, 2014) Mr. Ravi Dhariwal Member (since May 27, 2015) Mr. Shaibal Sinha Member (since May 27, 2015) Mr. Atul Singh Member (upto May 21, 2014) Nomination and Remuneration Committee Ms. Anjali Bansal Chairperson (since May 21, 2014) Mr. Uday Khanna Member Mr. Jack G. N. Clemons Member Mr. Jorge Carbajal Member Mr. Akshay Chudasama Member Mr. Atul Singh Member (upto May 21, 2014) Stakeholders Relationship Committee Mr. Uday...

Words: 61261 - Pages: 246

Premium Essay

B2B Advantages and Disadvantages

...This page intentionally left blank Te n t h E d i t i o n MODERN DATABASE MANAGEMENT Editorial Director: Sally Yagan Editor in Chief: Eric Svendsen Executive Editor: Bob Horan Editorial Project Manager: Kelly Loftus Editorial Assistant: Jason Calcano Director of Marketing: Patrice Lumumba Jones Marketing Manager: Anne Fahlgren Marketing Assistant: Melinda Jensen Senior Managing Editor: Judy Leale Project Manager: Becca Richter Senior Operations Supervisor: Arnold Vila Operations Specialist: Ilene Kahn Senior Art Director: Jayne Conte Cover Designer: Suzanne Behnke Cover Art: Fotolia © vuifah Manager, Visual Research: Karen Sanatar Permissions Project Manager: Shannon Barbe Media Project Manager, Editorial: Denise Vaughn Media Project Manager, Production: Lisa Rinaldi Supplements Editor: Kelly Loftus Full-Service Project Management: PreMediaGlobal Composition: PreMediaGlobal Printer/Binder: Edwards Brothers Cover Printer: Lehigh-Phoenix Color/Hagerstown Text Font: Palatino Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook appear on appropriate page within text. Microsoft® and Windows® are registered trademarks of the Microsoft Corporation in the U.S.A. and other countries. Screen shots and icons reprinted with permission from the Microsoft Corporation. This book is not sponsored or endorsed by or affiliated with the Microsoft Corporation. Copyright © 2011, 2009, 2007, 2005, 2002...

Words: 193467 - Pages: 774

Premium Essay

Business Law

...INSTRUCTION FOR STUDENTS This study guide is intended to assist distance-learning students in their independent studies. In addition, it is only for the personal use of the purchaser, see copyright clause. The course has been broken down into eight lessons each of which should be considered as approximately one week of study for a full time student. Solve the reinforcement problems verifying your answer with the suggested solution contained at the back of the distance learning pack. When the lesson is completed, repeat the same procedure for each of the following lessons. At the end of lessons 2, 4, 6 and 8 there is a comprehensive assignment that you should complete and submit for marking to the distance learning administrator. Submission Procedure 1. After you have completed a comprehensive assignment clearly identify each question and number your pages. 2. If you do not understand a portion of the course content or an assignment question indicate this in your answer so that your marker can respond to your problem areas. Be as specific as possible. 3. Arrange the order of your pages by question number and fix them securely to the data sheet provided. Adequate postage must be affixed to the...

Words: 79613 - Pages: 319