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Mkt 305 Wk 3 Quiz 2 Chapter 3 & 4

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MKT 305 WK 3 QUIZ 2 CHAPTER 3 & 4
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MKT 305 WK 3 QUIZ 2 CHAPTER 3 & 4
MKT 305 WK 3 Quiz 2 Chapter 3,4 TRUE/FALSE 1. Perception refers to a change in behavior resulting from the interaction between a person and a stimulus. 2. Comprehension refers to a consumer’s awareness and interpretation of reality. 3. Learning can occur without even trying. 4. Perception represents a subjective reality. 5. The first stage of the perceptual process is comprehension. 6. The process of bringing some stimulus within the proximity of a consumer so that it can be sensed by one of the five human senses is called attention. 7. Sensation describes a consumer’s immediate response to information. 8. Attention is the purposeful allocation of information-processing capacity toward developing an understanding of something. 9. Comprehension is the consumer’s attempt to derive meaning from information received. 10. Consumer perception involves two phases: sensing and organizing.
MKT 305 WK 3 QUIZ 2 CHAPTER 3 & 4
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MKT 305 WK 3 QUIZ 2 CHAPTER 3 & 4
MKT 305 WK 3 Quiz 2 Chapter 3,4 TRUE/FALSE 1. Perception refers to a change in behavior resulting from the interaction between a person and a stimulus. 2. Comprehension refers to a consumer’s awareness and interpretation of reality. 3. Learning can occur without even trying. 4. Perception represents a subjective reality. 5. The first stage of the perceptual process is comprehension. 6. The process of bringing some stimulus within the proximity of a consumer so...

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