...MKT 310 WK 3 QUIZ 2 CHAPTER 3 & 4 To purchase this visit here: http://www.activitymode.com/product/mkt-310-wk-3-quiz-2-chapter-3-4/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 310 WK 3 QUIZ 2 CHAPTER 3 & 4 MKT 310 WK 3 Quiz 2 Chapter 3,4 1) An overall framework of action that guides a retailer is its ________. A) mission statement B) corporate philosophy C) retail tactics D) retail strategy 2) A major advantage of a firm's developing a retail plan is that it ________. A) focuses on short-run tactics B) anticipates and may avoid a crisis C) balances sales forecasts with inventory requirements D) shows likely competitor reactions 3) Each of the steps in a retail strategy is ________. A) interdependent with other steps B) independent of each other C) organized on the basis of strategy and tactics D) organized by company, geographic region, and store units 4) The candid evaluation of the opportunities and potential problems facing a prospective or existing retailer is referred to as ________. A) situation analysis B) implementation and analysis C) philosophy of business D) strategy determination MKT 310 WK 3 QUIZ 2 CHAPTER 3 & 4 To purchase this visit here: http://www.activitymode.com/product/mkt-310-wk-3-quiz-2-chapter-3-4/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 310 WK 3 QUIZ 2 CHAPTER 3 & 4 MKT 310 WK 3 Quiz 2 Chapter 3,4 1) An overall framework of action that guides a retailer is its ________. A) mission statement B) corporate...
Words: 764 - Pages: 4
...MKT 310 WK 4 QUIZ 3 CHAPTER 5 & 6 To purchase this visit here: http://www.activitymode.com/product/mkt-310-wk-4-quiz-3-chapter-5-6/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 310 WK 4 QUIZ 3 CHAPTER 5 & 6 MKT 310 WK 4 Quiz 3 Chapter 5,6 1) A retailer can become a ________ through low prices, specialized products, a large selection, and superb customer service. A) destination retailer B) relationship retailer C) parasite store D) value-based retailer 2) An advantage to a retailer's reaching destination retailer status is its ability to ________. A) charge higher prices for its goods B) attract shoppers from a larger geographic area C) attract a better work force D) develop its own line of private label goods 3) According to the wheel of retailing theory, retail innovators first appear as ________. A) low-price operators with low costs B) power retailers C) firms that provide a wide complement of customer services D) firms that offer wide selections of highly specialized goods and services 4) According to the wheel of retailing theory, as retail innovators mature, they ________. A) increase their market share at the expense of high-cost, full-service retailers B) reduce customer services to concentrate on the price-conscious customer segment C) further reduce price levels to maintain their low-cost competitive advantage D) increase their services which leads to higher prices 5) The wheel of retailing suggests that ________. A) consumers desire...
Words: 574 - Pages: 3
...MKT 310 WK 10 QUIZ 8 CHAPTER 17 & 18 To purchase this visit here: http://www.activitymode.com/product/mkt-310-wk-10-quiz-8-chapter-17-18/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 310 WK 10 QUIZ 8 CHAPTER 17 & 18 MKT 310 WK 10 Quiz 8 Chapter 17,18 1) The sensitivity of consumers to price changes is measured by the ________. A) law of demand B) sales to price coefficient C) coefficient of elasticity D) price elasticity of demand 2) A relatively small percentage change in the price of a computer results in large percentage changes in the number of units purchased for a retailer. The price elasticity of demand for computers can be described as ________. A) price elastic B) unitary elasticity C) price inelastic D) low 3) When the price elasticity of demand is high and prices go up, total ________. A) revenues stay the same B) revenues decline C) revenues increase D) profits increase 4) When the price elasticity of demand is unitary and prices go down, total ________. A) revenues stay the same B) revenues decline C) revenues increase D) profits increase 5) Price elasticity of demand is negative since ________. A) consumers are generally price conscious B) quantities sold decline as prices increase C) there are few status-oriented consumers D) most retailers use markup pricing 6) Horizontal price fixing involves an agreement ________. A) to charge retail firms lower prices in areas with an undesirable competitor B) by any channel member not...
Words: 668 - Pages: 3
...MKT 310 WK 8 QUIZ 6 CHAPTER 13 & 14 To purchase this visit here: http://www.activitymode.com/product/mkt-310-wk-8-quiz-6-chapter-13-14/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 310 WK 8 QUIZ 6 CHAPTER 13 & 14 MKT 310 WK 8 Quiz 6 Chapter 13,14 1) A retailer can list all of its operations to be performed, its characteristics, and its timing in a(n) ________. A) prototype arrangement B) standardized plan C) operations blueprint D) rationalized retailing arrangement 2) Which of the following is not an advantage of an operations blueprint? A) The operations blueprint standardizes activities. B) The operations blueprint helps evaluate personnel needs. C) The operations blueprint determines space needs. D) The operations blueprint isolates weak or failure-prone operations components. 3) Uniform construction, layout, and operations standards are used in ________. A) everyday inventory planning B) prototype stores C) crisis management D) scrambled merchandising 4) Which of these is not a benefit of using prototype stores? A) The stores use custom buildings for each city and town. B) The stores enable a retailer to take advantage of quantity discounts for fixtures and other materials. C) The stores ease the employee interchange among branches. D) The stores help portray a consistent image among franchise and chain store units. 5) Rationalized retailing is often used in conjunction with ________. A) micro-merchandising B) prototype stores C) a top-down...
Words: 1070 - Pages: 5
...MKT 310 WK 6 QUIZ 4 CHAPTER 9 & 10 To purchase this visit here: http://www.activitymode.com/product/mkt-310-wk-6-quiz-4-chapter-9-10/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 310 WK 6 QUIZ 4 CHAPTER 9 & 10 MKT 310 WK 6 Quiz 4 Chapter 9,10 1) The least flexible element of a retailer's strategy mix is ________. A) merchandise assortment B) human resources C) pricing D) location 2) The first step in choosing a store location is to ________. A) determine whether to locate as an isolated store, in an unplanned business district, or in a planned shopping center B) evaluate alternate geographic (trading areas) in terms of the characteristics of residents and existing retailers C) select the general isolated business district or planned shopping-center location D) analyze alternate sites contained in the specified retail location type 3) A trading area can best be defined as ________. A) those competitive stores that interchange customers B) stores that are located in the same shopping center or district C) a geographic area containing customers of a particular firm or group of firms for specific goods and services D) a designation of a retail area by the U.S. Census Bureau 4) A major benefit of a trading-area analysis is that it allows a retailer to determine ________. A) the demographic and socioeconomic characteristics of consumers B) a store's image C) the psychographics of shoppers versus nonshoppers D) the response of shoppers to promotional pricing ...
Words: 2308 - Pages: 10
...MKT 310 WK 9 QUIZ 7 CHAPTER 15 & 16 To purchase this visit here: http://www.activitymode.com/product/mkt-310-wk-9-quiz-7-chapter-15-16/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 310 WK 9 QUIZ 7 CHAPTER 15 & 16 MKT 310 WK 9 Quiz 7 Chapter 15,16 1) A retailer can most effectively track consumer purchases through ________. A) a consumer loyalty program B) panel data C) want slips D) want books 2) A want book or want slip is used to record ________. A) budget requests by store operations personnel B) vendors that are preferred by retail personnel C) budget requests for capital equipment D) customer requests for merchandise that is either out of stock or unstocked 3) Customer requests for unstocked or out-of-stock merchandise are recorded in a(n) ________. A) generic product file B) OCR-A system C) UPC system D) want book or want slip 4) Which of the following is not a merchandise source? A) resident buying office B) company-owned C) outside, regularly used supplier D) outside, new supplier 5) A deduction from a bill made by a retailer due to such infractions as late shipping or improper labeling is called a ________. A) penalty B) liquidated damage C) chargeback D) holdback 6) A purchaser of fine antiques is most likely to evaluate merchandise through ________. A) description B) sampling C) inspection D) testing by an independent agency 7) An example of items which should be evaluated by a retailer by inspection are ________. A) college...
Words: 2018 - Pages: 9
