Mkt 312 Final Exam 100% Correct Answers

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MKT 312 Final Exam 100% Correct Answers http://hwguiders.com/downloads/mkt-312-final-exam-100-correct-answers/ ( 1 )
In terms of trade promotions, offering additional free merchandise for placing an order is known as: ( 2 )
A consumer who makes the purchase decision based on price is called: ( 3)
A coupon placed inside a package to be used for a later purchase is called a(n): (4)
When a cash register triggers a coupon for a product, it is called a: (5)
Cash returns on soft goods, such as food or clothing, are called: (6)
When a manufacturer offers to pay part of the costs of a retail advertising campaign, it is known as: (7)
Of the internal stakeholders, the group that is the most critical to the success of a firm would be (8)
Green marketing is: (9)
The first major decision company leaders must make concerning public relations is: (10)
A person or group with a vested interest in a firm’s well-being is a(n): (11)
Some individuals would like to create which type of department to oversee both the public relations activities and the marketing programs? (12)
A program that ties marketing to a charity in order to generate good will is called: (13) Direct ambush marketing occurs when: (14) The agency that monitors advertising on food packages and advertisements for drugs is the: (15) In terms of foundations and frameworks for ethical guidelines, the philosophy of life that believes in maximizing pleasure and minimizing pain is: (16) In terms of a foundation and framework for ethical guidelines, the law: (17) The industry agency that monitors all forms of advertising directed toward children is the: (18) Incidental ambush marketing occurs when: (19) When copytesting television ads, researchers often use: (20) Measuring changes in sales following a…...

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