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Mkt 315 Wk 2 Quiz 1 Chapters 1 & 2

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MKT 315 WK 2 QUIZ 1 CHAPTERS 1 & 2
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MKT 315 WK 2 QUIZ 1 CHAPTERS 1 & 2
MKT 315 WK 2 Quiz 1 Chapters 1,2 MULTIPLE CHOICE
1. Which type of strategy did Walmart decide to use to compete with Amazon?
a. Heavy advertising
b. Price reduction
c. Establish kiosks in Walmart stores
d. Wholesale distribution
e. Mass distribution via its own online channel
2. Which of the following statements is false?
a. Consumer expectations have moved firms to add additional channels.
b. Both B2C and B2B businesses are increasing the number of channels they use to distribute their products
c. The flexibility to respond to consumers does not appear to be relevant to channel design.
d. Channels must be targeted to reach intended customer segments.
e. The increasing role of technology is helping to foster the use of multiple channels.
3. Which of the following is a true statement about Internet-based channels?
a. Walmart's channel model continues to rely on its 'brick and mortar' stores exclusively.
b. ‘Bricks and Mortar’ retailers that added online capabilities to traditional channels of distribution have had sluggish sales.
c. Online sales have become an established distribution channel for B2C but not B2B markets.
d. Internet-based channels have become a mainstream channel in the channel mixes of many firms.
e. The growth of E-commerce is beginning to slow.
4. A sustainable competitive advantage is one that
a. lasts at least five years.
b. is based on a superior product feature.
c. usually stresses a lower price.
d. is difficult for competitors to match.
e. stresses heavy promotional spending.
5. According to the text, the most promising avenue for gaining a sustainable competitive advantage today is through an...

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