MKT 315 WK 7 QUIZ 5 CHAPTERS 10 & 11
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MKT 315 WK 7 QUIZ 5 CHAPTERS 10 & 11
MKT 315 WK 7 Quiz 5 Chapters 10,11 MULTIPLE CHOICE
1. Amazon.com has begun to pressure manufacturers to use less wasteful packaging because:
a. Thousands of workers are injured each year opening the hard, clear plastic packaging.
b. The packaging is bad for the environment.
c. With sales of over $35 billion annually, it has to clout to pressure manufacturers.
d. Customers have complained about the use of excessive packaging.
e. Having a large advertising budget.
2. To a channel manager, the elements of the marketing mix do all of the following except:
a. They can inhibit the performance of the marketing channel.
b. They can enhance the performance of the marketing channel.
c. They are tools for securing channel member cooperation.
d. They are viewed as resources for the channel manager.
e. They do not affect the performance of other channel members.
3. The channel manager’s efforts to manage the marketing channels effectively should focus on:
a. Creating synergy among the four components of the marketing mix.
b. Motivating channel managers.
c. Understanding advertising and promotions that attract customers.
d. Developing the firm’s marketing objectives.
e. Using good communication skills with channel members.
4. For the channel manager, the most powerful element of the marketing mix for gaining channel member cooperation is:
a. Product.
b. Price.
c. Promotion.
d. Logistics.
e. It varies.
5. Product decisions __________ channel management decisions.
a. affect
b. are dependent upon
c. are independent of
d. are made before
e. are made after
6. Which of the following is a false statement about when a manufacturer is