Free Essay

Mkt 421 Week 2 Individual Assignment

In: Business and Management

Submitted By msjess123
Words 895
Pages 4
Personal Branding Plan

Jessica Cutcher

MKT/421

November 30, 2015
Rebecca Robbins

Introduction Getting oneself out on the market is the most important part of getting a new job. In order to do this, a person must market themselves. In order to properly market themselves, a potential candidate has to know the resources in which to present themselves as good employee material. It is always a good idea to have a plan in place of the places that employment is desired. Then research those companies and determine what the best way to present a resume is. It is always a good idea to research the companies to begin with in order to come to a good determination as to whether or not this company is one that is good to work for. There are four businesses that I researched and have submitted my resume and applications. I will discuss which companies I chose, why I chose them and the steps that I took in order to present myself to their HR Departments. I have been doing this for the past 3 years, so I have some good references and a little bit knowledge as to how some of these companies perform their hiring process. The first company that I researched and chose to apply with is Ford Motor Company. Ford Motor Company is an organization that I chose because the pay and benefits are great and if you can get through the probation period, it can be a very good job. I looked them up online and found that Ford Motor Company is always hiring however you have to know exactly what positions are open that fit your qualifications in the area in which you want to work. The online application is very long and tiresome and it is often times overlooked. From my experiences, it is better if you actually know someone who has a little bit of pull. Since I do not actually know anyone who works for Ford Motor Company, I contacted my recruiter and had him get me the name, email address, and phone number for the Director of Human Resources. After finishing the online application, I sent the HR Director my resume along with a cover letter and let them know that I also filled out my application online, and for what position and location I applied for. Another company that I researched that I wanted to work for is Poly One. This company makes and sell Polyurethane Resins for use in plastic tubing and other application that take plastic. I worked there as a temp several years ago and I enjoyed my time there. They have a very good compensation package, benefits, the company does things for the employees such as gives the employees’ yearly bonuses and every quarter each employee receives a check from BFI for recycling. Just like with Ford, their online application is long and you must know exactly what position it is you are looking for. I applied online and emailed my resume to the Director of Human Resources. Mittal Steel is the third company on my list. I already knew a little bit about this company because Mittal Steel in Cleveland, Ohio used to be LTV Steel, and I was employed with LTV Steel for close to ten years. I enjoyed working in the steel industry as a production planner, I wanted to re-visit the world of steel. I went to their website and found it difficult to find a location or position to apply for since there are literally thousands of online job postings. For this company, I looked up the name of the HR Manager, the General Manager, and the Materials Manager of the Cleveland facility and physically sent my resume through the US Mail along with a cover letter and my references. Tenaris Steel is the company that ended up being LTV Steel, if the life line of this company is followed. It is a Columbian owned steel company which is now located in Louisville, KY. The method of inquiring employment with Tenaris Steel was a phone call to the Plant Manager. He invited me to come down there and do my job in 2006, so I decided to give him a call and see if that position were open by any chance. He did have me email my resume to him for future reference since the position is currently filled. In my experiences, each company is different as to how employment should be sought. Sometimes online applications are all a company wants, other times although not necessary, they appreciate it more if you spend the postage and mail in your resume so that they have a tangible piece of paper in their hands. The company that I currently work for only uses Indeed.com and if you go to their website, there are no job postings or online applications. The application is filled out when invited in for an interview.

References

Ford Motor Company: Careers Retrieved November 29, 2015 https://sjobs.brassring.com/tgwebhost/searchresults.aspx?PartnerId=25385&SiteId=5186&Function=LinkQuery&LinkId=3866618

Poly One: Careers Retrieved November 29, 2015 http://www.polyone.com/careers/careers

Mittal Steel: Careers Retireved November 29, 2015 http://usa.arcelormittal.com/People-and-careers/Job-opportunities/job-search/

Tenaris Steel: Careers Retrieved November 29, 2015 http://www.tenaris.com/en/Careers.aspx

Similar Documents

Premium Essay

Mkt/421 Week 4 Individual Assignment

...Using Perceptual Maps in Marketing Simulation Marketing /421 As a marketing manager for Cruiser Thorr who sells high end motorcycles. This organization is growing at a rapid pace. Indeed there is more structure needed to the marketing piece to sustain a successful business. Being that the industry of motorcycles is increasing annually. This organization must also work to satisfy the needs of their target customers. The organization must also work to differentiate themselves from other similar organizations as well. Key components in my opinion are the product uniqueness, safety, quality engineering and price. Situation Current situation is the fact that there needs to be an significant market plan put in place to help increase sales and meet the needs of young and older customers. There are fundamental assets that focus on 35-50 year olds. As well as 21-35 year olds who are buying motorcycles. The older clientele seem to be not interested in the current lifestyles that Cruiser Thorr symbolizes. However the younger customers do not have the disposable funds to buy the motorcycles. They prefer a lower cost that fits into their budget. Other concerns are factors related to their competitors. The worst part is that the competitors are eating into their market share. In which they are consuming the majority of the business. You’re......

Words: 1053 - Pages: 5

Premium Essay

Mkt 421 Week 4 Individual

...was an interesting part to do to see where the attributes fall on the map and using this map is a great way to see how the market is responding and then give a visual aid to that market snapshot. There are several similarities between positioning and differentiation in products. They both work hand in hand in marketing to help increase market share and product awareness. The right balance between where the product is placed and then how to differentiate the product is key to increasing the products overall sales. Where the product is positioned and sold is key, because it is important to promote items where they get the most exposure to right audience to gain maximum sales. Differentiation is also important because all customers are individuals and each customer likes different things, so it is important to appeal to this individuality by offering variations of product to maximize sales. So offering different variations on product and them selling them in the proper position are crucial to gaining maximum sales of a product. The repositioning of the product went as I had expected, because I figured that offering a new product that will appeal to a younger crowd will help us increase our overall sales by gaining new customers, but then also help us bring people back to our old product. The results were as I expected, the new product performed well and increased in sales over three years, and the old product line also showed an increase in sales over three years versus......

Words: 1365 - Pages: 6

Premium Essay

Mkt 421 Week 1 Individual

...Marketing MKT/421 Introduction Marketing is a very unique process that enables limitless methods or variations for an entity to appeal to a particular target market as well as to deter from a particular market. Marketing is used in more than just business; The kinds of clothes an individual wears and the attitude a person portrays can be used to market him or herself to the public for many reasons: Maybe to attract a woman a man is attracted to, possibly to impress the president of a company a person is interviewing for, and even to just create a base of his or her character in which other people will judge him or her by. Marketing is everywhere from the business side of the spectrum to relationships people have with one another. Marketing Marketing is a very diverse term and can be defined in various ways. One way to define marketing can be that it is the performance of activities that seek to accomplish an organization’s objectives by anticipating customer or client needs and directing a flow of needs satisfying goods and services from producer to customer or client (Perreault, W. D. 2011). One example is Mcdonalds catering to a more health conscious market. They introduced many new products to meet the changing consumer needs, and when a consumer wanted food that was healthier, Mcdonalds introduced the McSalad Shaker which was a salad in a cup and also appealed to consumers who had little time to spare and ate on-the-go. Eventually,......

Words: 878 - Pages: 4

Free Essay

Uop Week 2 Individual Assignment

... Running Head: Strategic Plan, Part I: Conceptualizing a Business Strategic Plan, Part I: Conceptualizing a Business Name BUS/475 - Week Two Introduction Mission, vision, and value documents offer guidance theories to make organization’s strategic plan. Companies make their corporate, business, and tactical strategies as well as goals. The provided document gives a comprehensive research on the mission and vision statements of Ace Gym and how are these documents useful in developing the company unique and effective from its rivals. It will additionally spotlight key values through mission and vision declaration. These values assist in leading the strategies and therefore increase earnings, sustain edge against your competitors and satisfy stakeholders. Analysis The business plan entails establishing a web based Gym, called Ace Gym. This IT based company provide useful services at a cost of $ 1 a month for daily fitness regime personalized to customer requirements. The offer will also incorporate interactive classes with a teacher who will make a physical fitness and health program for you on information gathered from the customers. Then teacher will monitor the diet plan and exercise plan through an automatic attendance system. Mission Statement ❖ Industry: Online Service Industry with Expertise in IT as well as Health ❖ Product: None ❖ Service: Physical fitness and health guidance on weight exercise diet plans, as well as health......

Words: 1209 - Pages: 5

Premium Essay

Week 2 Individual Assignment

...Fine Foods Frequent Shopper Program collects from individual customers will be used to develop targeted offers and high value incentives to participants in the program. Before the design and implementation of this system can begin, there are many potential legal, ethical, and informational security concerns related to the development of the program that must be considered by management. Also, the effect this program will have on the organization’s structure must be considered. As stated previously, there are many legal concerns related to the implementation of Kudler Fine Foods' frequent shopper program that must be considered by management. “Most American and European privacy law is based on a regime called Fair Information Practices (FIP)” (Laudon & Laudon, 2010 p.132). The core principles of the report are already inline with Kudler Fine Foods’ Privacy policy, as outlined on the terms and conditions page of the website. By continuing to follow this policy, Kudler Fine Foods will be able to continue to avoid lawsuits from individuals, or fines from government agencies. Ethics and perception are larger concerns for Kudler Fine Foods, in part because of their customer base. Higher end customers, with delicate sensibilities, will be more concerned about how their personal information will be used and equally as concerned about surrendering their right to privacy. It is a commonly accepted practice that individuals whose information is being collected have the......

Words: 932 - Pages: 4

Premium Essay

Acc492 Individual Assignment Week 2

...Week 2 Assignment from Text – Jamie Oswalt 16-33 a. The payroll procedures at the Galena plant do contain some shortcomings. The first one is that the supervisors in the production department are not approving actual hours. Another one found is that payroll clerk seems to be in charge of most duties, which clearly signifies a lack of segregation of duties. Finally, the employee from the personnel department should not be the one to have access to the payroll checks and hold them until time for delivery. In order to fix these shortcomings and improve the internal controls of Galena’s payroll procedures, there are certain changes that should be made. All employees should sign off on their own time cards and then give the time card to his or her immediate supervisor for approval. There should also be at least two payroll clerks with different duties. One should prepare the information that will need to be processed through the payroll data processing. Another should be the one to reconcile the time cards and the payroll register. The payroll clerk should not be authorized to void and reissue checks. This should be approved at the management level. The payroll checks should be given to the accounting department for safe keeping instead of the personnel department. b. All of the shortcomings mentioned above could lead to material errors and irregularities. The lack of the segregation of duties is a material weakness. The payroll clerk could easily submit false or......

Words: 661 - Pages: 3

Premium Essay

Psy103 Week 2 Individual Assignment

...Resource: Visualizing Psychology Read questions 1, 2, & 4 located in Critical and Creative Thinking Questions in Ch. 4 of Visualizing Psychology. Answer each question in at least 50 words. 1. Sensation and perception are closely linked. What is the central distinction between the two? The central distinction between the two are: Sensation is the way we receive information through our five senses (sight, smell, touch, hearing, taste) and relays that information to the brain through our sensory receptors, neurons then carry this information to the brain. Perception is how we interpret that information and translate it from our sensory receptors to our real world environment. 2. If we sensed and attended equally to each stimulus in the world, the amount of information would be overwhelming. What sensory and perceptual processes help us lessen the din? We have sensory receptors that are specialized for sensory reduction. This is the process where our sensory receptors are filtered and analyzed before being sent to the various parts of the brain. Once the information travels to the brain there is a coding process that differentiates between the various stimuli and perceives this information before sending that information through to various parts of the brain. This process helps lighten the load on the brain from having overwhelming information being sent to the brain all at once. 4. What senses would likely be impaired if a person were somehow missing all of ......

Words: 312 - Pages: 2

Premium Essay

Law 421 Week 4 Individual Assignment

...1. At what point, if ever, did the parties have a contract? I do not believe the parties had a contract at any point. Although the e-mail showed the intent to contract, it was not formed as a contract and neither party signed in agreement. 2. What facts may weigh in favor of or against Chou in terms of the parties’ objective intent to contract? The fact that an oral agreement was reached at a meeting and an e-mail stating the intent to contract was sent may weigh in favor for Chou but the fact that a written contract was never drawn nor signed weighs against Chou. 3. Does the fact that the parties were communicating by e-mail have any impact on your analysis in Questions 1 and 2 (above)? The fact that the parties were communicating through e-mail does have an effect on my analysis because it showed a written intent to contract however no actual contract was signed and agreed upon by both parties. 4. What role does the statute of frauds play in this contract? The statute of frauds does not play any role in this contract because it requires a signed writing for contracts for the sale of goods totaling $500 or more and no signed contract existed in this case. 5. Could BTT avoid this contract under the doctrine of mistake? Explain. Would either party have any other defenses that would allow the contract to be avoided? BTT could avoid this contract under the doctrine of mistake because Chou could have mistaken the e-mail as a contract. In this case, no written......

Words: 320 - Pages: 2

Free Essay

Mkt 421 Week 1

...The Passion for Ridgid Tools MKT/421 The Passion for Ridgid Tools Throughout the years the lives of many have been influenced by passionate individuals, such as Thomas Jefferson, Bill Gates the founder of Microsoft, who revolutionized the computer industries, and Leonardo da Vinci an inventor years ahead of his era (Miller, 2014). In today’s society individuals are free to express their passion in whatever peaks their interest and one of those things are tools. A handy man, contractor, or just hobbyists have one thing in common, and that’s their passion for his or her tools. Notwithstanding, certain elements need to be present for customer loyalty and those elements include customer service, warranty, and durability of the tools. There are many manufacturers in the industry of tools, some of which manufacture hand tools while others manufacture power tools or even heavy equipment. At the same time, some manufacturers make all three types of tools. Moreover, among some of the well-known tool manufacturers available are Ridgid, Craftsman, and Snap-on. Even though, these three companies are among the most popular of tool brands in the United States, each have benefits and drawbacks. Benefits Ridgid, Craftsman, and Snap-on all have one very important thing in common that plays a major role with the purchasing decision of the passionate tool user, and that is all three carry a lifetime warranty on mechanic’s tools; such as wrenches, ratchets, screwdrivers, sockets...

Words: 968 - Pages: 4

Premium Essay

Mkt 421 Week 2

...Branding Plan MKT/421 Branding Plan The Elevator Pitch Hi my name is _________ with the many financial programs my organization offers, I help consumers like you with their needs when it comes to the purchase or lease of a new vehicle, ensuring it meets the budget and requirements of all involved. Perhaps you and I can get together to discuss who we can help in their quest in purchasing a new vehicle. According to Elevator Speeches (2008), an idea of a service, product, or project is overview with an elevator pitch and it name is derived from the quick ride of an elevator and should last 30 seconds or approximately 100 words. A pitch does not take place of a good business strategy, but if the pitcher can arouse the attention of the listener, he or she will most likely be given the opportunity to share his or her idea in-depth with the appropriate audience at a later time (Gatling, 2011). In the car selling industry there are many things to learn, seems simple but it actually takes planning, executing, and time management. Equally important, the four basic principles of marketing, product, pricing, placement, and promotion need to be exercised at all times during sales of a vehicle. For example, when customers come to the dealerships lot, he or she may or may not know the specifics of a certain vehicle; such as gas mileage, safety features, or even options. Moreover, he or she may not even know their wants or needs. At the same time, the salesman should......

Words: 1313 - Pages: 6

Premium Essay

Mkt 421 Week 2

... Personal Branding Brand Paper Edward Smith MKT/421 March 29, 15 Michael Medoro Personal Branding Plan Paper My career immediately after graduating High School in 2003 started with my enlistment into the United States Army. Unfortunately in 2010 I sustained combat related injuries that forced me into early retirement after 7 years of actively serving. Although I had other career interest after graduating High School, once I was retired out of the Army using the skills and training I gained while servings left very few windows open for me to further my career as an civilian because of my injuries and restrictions that were placed on me. However, I have continued to have an interest in law enforcement, technology, and fashion which has allowed me to still have interest in working for particular companies/agencies in each field. Companies I Would Like To Work For I grew up in a law enforcement family which sparked my interest of being a police officer one day, but I never wanted to settle with just being a basic officer, my interest was mainly towards joining the higher ranks of law enforcement like The US Marshals Services (USM). According to Jacobs (2014), “established in 1789 by George Washington, the US Marshals is the oldest law enforcement agency in the country”. (para. 1). My interest in joining the marshals is because although all law enforcement agencies essentially are tasked with going after criminals and protecting citizens, the USM are assigned with going after......

Words: 1035 - Pages: 5

Free Essay

Mkt 510 Week 2 Assignment 1

...MKT 510 WEEK 2 ASSIGNMENT 1 A+ Graded Tutorial Available At: http://hwsoloutions.com/?product=mkt-510-week-2-assignment-1 Visit Our website: http://hwsoloutions.com/ Product Description MKT 510 Week 2 Assignment 1, Briefly describe the chosen advertisement, and explain where you located it. Analyze the underlying assumptions that the authors of the ad seem to make about the consumers that this advertisement targets. Determine how the ad is using these perceived assumptions to evoke a consumer response. Determine at least one consumer group that the ad excludes, and provide a rationale for why the ad would not appeal to the group that you have identified. Evaluate this advertisement and its relationship with cultural values (i.e…determine if the ad is designed to emphasize a set of values or if it is designed to change a cultural value in society). Briefly describe the chosen advertisement, and explain where you located it. Analyze the underlying assumptions that the authors of the ad seem to make about the consumers that this advertisement targets. Determine how the ad is using these perceived assumptions to evoke a consumer response. Determine at least one consumer group that the ad excludes, and provide a rationale for why the ad would not appeal to the group that you have identified. Evaluate this advertisement and its relationship with cultural values (i.e…determine if the ad is designed to emphasize a set of values or if it is designed to change a......

Words: 252 - Pages: 2

Premium Essay

Mkt 421 Week 5

...Marketing Plan Green Home Products xxx, xxx, xxx University of Phoenix MKT 421, Marketing xxx xxx Organizational Overview Green Home Pest Control Products, Inc is an industry leader in providing eco friendly botanical pest control solutions for consumers. Eco friendly refers to having no harmful effects on the environment or its inhabitants. Green home believes that non synthetic environmentally safe pesticides promote a cleaner and safer home environment for families with children and pets. Our company creates pest control products that utilize organic compounds that are deadly to insects, but remain harmless to humans, animals, and plants (Safer Pest Control Project, 2010). Synthetic pest control kills more than just problematic insects in the garden. Chemical insecticides may bring harmful negative consequences to humans, animals and non-targeted organisms. Birds can be harmed after eating food that has been treated. Bird’s eggs have been affected by insecticides reducing the population. Insecticides can kill bees and reduce pollination which in turn reduces crop yields. Pesticides kill indiscriminately killing both pests and their natural predators. Once the predators are gone, the populations come back stronger and more pesticides and insecticides are used. This harms the soil, stealing its natural ingredients. These products are harmful if inhaled by humans, and can be harmful to humans and pets on contact. Green Home saw this as unacceptable. We set......

Words: 6476 - Pages: 26

Premium Essay

Bsa 375 Week 2 Individual Assignment

...Week 2 Individual Assignment As one of the program outcomes for the Bachelor of Science in Information Technology program, students must apply the principles of systems analysis and design to fundamental business systems within the organization. The final individual paper for this class includes three sections; the final section is due in Week Four. One section of the paper is due each week. Complete Section 1 of the Service Request SR-rm-022 paper. Using the Service Request SR-rm-022, analyze the HR system. Prepare a 4- to 6-page paper that accomplishes the following: • What key stakeholders in Riordan Manufacturing would you gather requirements from? • Describe the information-gathering techniques and systems analysis tools you would propose for the project. • Identify the key factors that help ensure the information required for the project is gathered successfully. • Explain what project scope is and why it is important. Describe the areas of project feasibility that are examined in the analysis phase of the SCLC. • Cite and discuss 2 to 3 references, in addition to the required readings, that are relevant to the assignment. Include citations and references formatted consistent with APA guidelines. Submit Section 1 of the final paper. Week 2 Individual Assignement The Riordan Manufacturing Company has submitted a service request to analyze the human resources department. The goal of this analysis is to integrate the......

Words: 1219 - Pages: 5

Premium Essay

Mkt 412 Week 1 Individual Assignment

...Defining Marketing MKT 421 April 10, 2011 Defining Marketing Marketing is managing profitable customer relationship (Armstrong and Kotler, 2009). Marketing helps companies all over the world attract and maintain interest to their products or services. The twofold goal of Marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction (Armstrong and Kotler, 2009). Marketing involves advertisement through TV, Newspaper, Internet, Social Networks, Radio and Banners. Without Marketing, companies simply cannot reach their maximum growth potential and capture the market share they need to take their business to the next level. In Marketing process there are five simple steps to ensure success. First step is to understand the market place and customer needs (Armstrong and Kotler, 2009). By understanding the wants of needs of a particular market companies can develop advertisement strategies which can help them stay close to their customers and offer both products and services to meet their needs. Second step is designing a customer-driven marketing strategy (Armstrong and Kotler, 2009). Once companies identify what customer the needs and wants are they can create an effective customer based strategy to successfully reach the customers within that particular market. Step three is construct an integrated marketing program that delivers superior value, step four is build profitable......

Words: 763 - Pages: 4