Free Essay

Mkt 421 Week 2 Individual Assignment

In: Business and Management

Submitted By msjess123
Words 895
Pages 4
Personal Branding Plan

Jessica Cutcher

MKT/421

November 30, 2015
Rebecca Robbins

Introduction Getting oneself out on the market is the most important part of getting a new job. In order to do this, a person must market themselves. In order to properly market themselves, a potential candidate has to know the resources in which to present themselves as good employee material. It is always a good idea to have a plan in place of the places that employment is desired. Then research those companies and determine what the best way to present a resume is. It is always a good idea to research the companies to begin with in order to come to a good determination as to whether or not this company is one that is good to work for. There are four businesses that I researched and have submitted my resume and applications. I will discuss which companies I chose, why I chose them and the steps that I took in order to present myself to their HR Departments. I have been doing this for the past 3 years, so I have some good references and a little bit knowledge as to how some of these companies perform their hiring process. The first company that I researched and chose to apply with is Ford Motor Company. Ford Motor Company is an organization that I chose because the pay and benefits are great and if you can get through the probation period, it can be a very good job. I looked them up online and found that Ford Motor Company is always hiring however you have to know exactly what positions are open that fit your qualifications in the area in which you want to work. The online application is very long and tiresome and it is often times overlooked. From my experiences, it is better if you actually know someone who has a little bit of pull. Since I do not actually know anyone who works for Ford Motor Company, I contacted my recruiter and had him get me the name, email address, and phone number for the Director of Human Resources. After finishing the online application, I sent the HR Director my resume along with a cover letter and let them know that I also filled out my application online, and for what position and location I applied for. Another company that I researched that I wanted to work for is Poly One. This company makes and sell Polyurethane Resins for use in plastic tubing and other application that take plastic. I worked there as a temp several years ago and I enjoyed my time there. They have a very good compensation package, benefits, the company does things for the employees such as gives the employees’ yearly bonuses and every quarter each employee receives a check from BFI for recycling. Just like with Ford, their online application is long and you must know exactly what position it is you are looking for. I applied online and emailed my resume to the Director of Human Resources. Mittal Steel is the third company on my list. I already knew a little bit about this company because Mittal Steel in Cleveland, Ohio used to be LTV Steel, and I was employed with LTV Steel for close to ten years. I enjoyed working in the steel industry as a production planner, I wanted to re-visit the world of steel. I went to their website and found it difficult to find a location or position to apply for since there are literally thousands of online job postings. For this company, I looked up the name of the HR Manager, the General Manager, and the Materials Manager of the Cleveland facility and physically sent my resume through the US Mail along with a cover letter and my references. Tenaris Steel is the company that ended up being LTV Steel, if the life line of this company is followed. It is a Columbian owned steel company which is now located in Louisville, KY. The method of inquiring employment with Tenaris Steel was a phone call to the Plant Manager. He invited me to come down there and do my job in 2006, so I decided to give him a call and see if that position were open by any chance. He did have me email my resume to him for future reference since the position is currently filled. In my experiences, each company is different as to how employment should be sought. Sometimes online applications are all a company wants, other times although not necessary, they appreciate it more if you spend the postage and mail in your resume so that they have a tangible piece of paper in their hands. The company that I currently work for only uses Indeed.com and if you go to their website, there are no job postings or online applications. The application is filled out when invited in for an interview.

References

Ford Motor Company: Careers Retrieved November 29, 2015 https://sjobs.brassring.com/tgwebhost/searchresults.aspx?PartnerId=25385&SiteId=5186&Function=LinkQuery&LinkId=3866618

Poly One: Careers Retrieved November 29, 2015 http://www.polyone.com/careers/careers

Mittal Steel: Careers Retireved November 29, 2015 http://usa.arcelormittal.com/People-and-careers/Job-opportunities/job-search/

Tenaris Steel: Careers Retrieved November 29, 2015 http://www.tenaris.com/en/Careers.aspx

Similar Documents

Premium Essay

Get Online Help with Ur Assignment Ashford a+Material

...http://homeworktimes.com/downloads/acc-202-complete-course-acc-202-entire-course/ http://homeworktimes.com/downloads/acc-206-entire-course-new/ http://homeworktimes.com/downloads/acc-206-new-week-1-assignment-chapter-one-problems/ http://homeworktimes.com/downloads/acc-206-new-week-2-assignment-chapter-two-three-problems/ http://homeworktimes.com/downloads/acc-206-new-week-2-journal-institute-management-accounting/ http://homeworktimes.com/downloads/acc-206-new-week-3-assignment-chapter-four-five-problems/ http://homeworktimes.com/downloads/acc-206-new-week-3-journal-hershey-company/ http://homeworktimes.com/downloads/acc-206-new-week-4-assignment-chapter-six-seven-problems/ http://homeworktimes.com/downloads/acc-206-new-week-5-assignment-chapter-eight-problems/ http://homeworktimes.com/downloads/acc-206-new-week-5-assignment-final-paper/ http://homeworktimes.com/downloads/acc-212-financial-accounting/ http://homeworktimes.com/downloads/acc-250-complete-course-acc-205-entire-course/ http://homeworktimes.com/downloads/acc-290-complete-course-acc-290-entire-course/ http://homeworktimes.com/downloads/acc-291-complete-course-acc-290-entire-course/ http://homeworktimes.com/downloads/acc-340-entire-course-acc-340-complete-course/ http://homeworktimes.com/downloads/acc-400-complete-course-acc-400-entire-course/ http://homeworktimes.com/downloads/acc-407-entire-course/ http://homeworktimes.com/downloads/acc-455-complete-course/ http://homeworktimes.com/downl...

Words: 3197 - Pages: 13

Premium Essay

Mkt 441

...[pic] John Sperling School of Business Course Design Guide MKT/421 Version 10 Marketing Copyright Copyright © 2009, 2008, 2005, 2004, 2003, 2001 by University of Phoenix. All rights reserved. University of Phoenix® is a registered trademark of Apollo Group, Inc. in the United States and/or other countries. Microsoft®, Windows®, and Windows NT® are registered trademarks of Microsoft Corporation in the United States and/or other countries. All other company and product names are trademarks or registered trademarks of their respective companies. Use of these marks is not intended to imply endorsement, sponsorship, or affiliation. Edited in accordance with University of Phoenix® editorial standards and practices. Course Syllabus |Course Prefix and Number: |MKT 421 | |Credits: |3 | |Course Title: |Basic Marketing | |Course Schedule: |March 10, 2010 – April 07, 2010 | |Course Location/Times/Newsgroup: ...

Words: 6431 - Pages: 26

Premium Essay

Favorite Brands Paper

...MKT 421 Week 1 Individual Assignment Favorite Brand Paper Write a 750- to 1,000-word paper in which you identify your favorite brand and explain why it is your favorite. In the paper you should do the following: • Identify a brand about which you are passionate. • Explain a minimum of three reasons why you are passionate about this brand. • Respond to the following questions: • Is the company successful in building loyal customer relationships across different groups? • Why or why not? • Identify at least two other competitors in the same industry, and explain why you prefer your selected brand over the competitors. Equity Bank Equity Bank, a Kenyan based financial services company is an organization that I am so passionate about in the banking industry. The bank was started in 1984 as Equity Building Society (EBS) and it used to provide finances for mortgage to most of its customers who fell in the low income earners bracket. The bank is led by a board of directors headed by the famous chairman; peter Munga and the group’s chief executive officer Dr. James Mwangi (Allen, 2013). I like this brand because of several reasons as outlined below 1. Leadership The bank is managed by an experienced board of directors who ensure that there is consistency in customer satisfaction and adequate innovation which results to efficiency. In November 2013, the company’s chairman Peter Munga was titled Chairman of the Year in the 4th edition of......

Words: 922 - Pages: 4

Premium Essay

Marketinf Plan

...Final Marketing Plan MKT/421 February 20, 2014 Robert Thompson Final Marketing Plan for Pepsi GO Tea The history of Pepsi-Cola dates back to 1902 when a young pharmacist named Caleb Bradham began experimenting with mixing a combination of juice, spices, and syrups to create a new and refreshing drink to satisfy his customers. In these efforts, he succeeded beyond all expectations inventing the beverage know today as Pepsi-Cola. Our goal is to be the leading producer of healthy products to include our new Go-Tea. Pepsi explored the market and will now launch a new tea for its customers. The Pepsi Go-Tea “will offer a healthier choice of tea containing low sodium, no fat, carbonation, or sugars which is a major concern for the consumer (Tea Fact Sheet, 2013).” Pepsi will make its first priority to appease to the taste of the consumer and to ensure a healthy drink is produced in the most environmentally safe containers. Team B will introduce a new tea, named “Pepsi GO Tea.” Although the Brisk product is a subsidiary of PepsiCo, the company is looking to launch a new product named Pepsi Go Tea. This new tea will be different because the oils that produce the flavor for the teas normally diminish over time. PepsiCo will use loose tea leaves opposed to rudimentary tea bags. The loose tea leaves enable room for the tea leaves to swell and expand with room to infuse their flavors. In contrast, tea bags do not render such an option......

Words: 3801 - Pages: 16

Premium Essay

In-N-Out Burger Final Marketing Plan Mkt 421

...Week Five: In-N-Out Burger Final Marketing Plan MKT/421 March 20, 2013 Professor Learning Team Final Marketing Plan: Paper Resources: Marketing Plan: Phase I Paper, Marketing Plan: Phase II, Paper, Marketing Plan: Phase III Paper Refer to the Marketing Plan Outline listed on the student website for a broad general outline of a Marketing Plan. However, you must use the specific marketing plan Pegasus template as provided by your instructor for the Final Marketing Plan Paper. [See Kotler 14th ed., Chapter 2, pages 60 – 64] Write a 6,300 to 7,000 word paper integrating your previous Learning Team assignments into a final Marketing Plan Paper using the Pegasus Template provided by your instructor. In addition to the Marketing Plan Phases I through III mentioned above, address and include the following information in your paper: For the bullet points below, each team member, as assigned by the team leader, should write specifically about your product or service with the final marketing plan in mind - approximately 250 to 350 words per bullet/team member to be embodied in the final marketing plan paper using the Pegasus template. The team leader has ultimate authority for managing this effort. • Identify the appropriate place and promotional strategy that should be used in developing the strategic marketing plan. • Develop an initial sales promotion schedule. • Create an advertising plan. • Identify public relations opportunities for the......

Words: 4415 - Pages: 18

Premium Essay

Marketing

...Marketing Plan Final Phase MKT/421 Marketing Plan Phase I The marketing plan is a comprehensive blueprint, design, or proposal, which outlines an organization marketing efforts. Most organizations use marketing plans for the purpose of increasing profit, revenue, and shareholders’ wealth (Kerin, Hartley, & Rudelius, 2011). The task of Charlie Team consists of completing the marketing planning phase one. Charlie Team will use the outline of the marketing plan from the student website for assistance in accomplishing the following process of the marketing plan phase one. Selecting an existing organization and discussing its overviews is the first step in phase one. The second step is giving a description of the new product or service. Step three is explaining the importance of marketing for organizational success. The fourth step analyzes the factors of strengths, weaknesses, opportunities, threats, and trends (SWOTT) of the new product or service. Step five is the marketing research approach for developing the marketing strategy and tactics of the new product or service (Perreault, Cannon, & McCarty, 2011). Organizational Overview Team Charlie chose the Walmart organization for completing this assignment. Walmart is one of the best known organizations in the world that have successful marketing plans and strategies. Sam Walton is the founder of Walmart and opened the first store in Rogers, Arkansas, 50 years ago in 1962 (Walmart, 2012). ......

Words: 6905 - Pages: 28

Premium Essay

Cfa Level 2 Notebook1

...Session 1 - Ethical and Professional Standards ............................................ 13 Study Session 2 - Ethical and Professional Standards: Application Self-Test - Ethical and Professional Standards ....................... 110 128 138 256 262 339 344 349 358 ..................................................... Study Session 3 - Quantitative Methods for Valuation Self-Test - Quantitative Methods for Valuation Study Session 4 - Economics for Valuation Self-Test - Economics for Valuation Formulas ........................................ ................................................... ......................................................... .................................................................... ............................................................................................................ Appendices Index ........................................................................................................ ................................................................................................................. SCHWESERNOTES™ 2013 CFA LEVEL II BOOK 1: ETHICAL AND PROFESSIONAL STANDARDS, QUANTITATIVE METHODS, AND ECONOMICS ©20 12 Kaplan, Inc. All rights reserved. Published in 20 12 by Kaplan Schweser. Printed in the United States of America. ISBN: 978-1-4277-4264-3 I 1-4277-4264-2 PPN: 3200-2849 If this book does not have the hologram with the Kaplan Schweser logo on the back......

Words: 90434 - Pages: 362

Premium Essay

Corporate Competitive Strategy

...Conclusion. 2. Using Regression Analysis Introduction. Forecasting Costs and Expenses. Adjustments to Expenses. Table 2-1A: Calculating Adjusted Costs and Expenses. Performing Regression Analysis. Use of Regression Statistics to Test the Robustness of the Relationship. Standard Error of the y Estimate. The Mean of a and b. The Variance of a and b. Selecting the Data Set and Regression Equation. Problems with Using Regression Analysis for Forecasting Costs. Insufficient Data. Substantial Changes in Competition or Product/Service. Using Regression Analysis to Forecast Sales. Spreadsheet Procedures to Perform Regression. Examining the Regression Statistics. Adding Industry-Specific Independent Variables. Try All Combinations of Potential Independent Variables. Application of Regression Analysis to the Guideline Company Method. Table 2-5: Regression Analysis of Guideline Companies. Summary. Appendix: The ANOVA table. 3. Annuity Discount Factors and the Gordon Model Introduction. Definitions. Denoting Time. ADF with End-of-Year Cash Flows. Behavior of the ADF with Growth. Special Case of ADF 57 21 3 vii Copyright 2001 The McGraw-Hill Companies, Inc. Click Here for Terms of Use. when g 0: The Ordinary Annuity. Special Case when n → and r g: The Gordon Model. Intuitively Understanding Equations (3-6) and (3-6a). Relationship between the ADF and the Gordon Model. Table 3-1: Proof of ADF Equations (3-6) through (3-6b). A Brief Summary. Midyear Cash Flows. Table 3-2: Example of......

Words: 214584 - Pages: 859

Premium Essay

Management Information Systems

...Publishing Services Print Buyer: Justin Palmeiro Cover photo: ©Walter Pietsch / Alamy Images COPYRIGHT © 2009 Course Technology, a division of Cengage Learning, Inc. Cengage Learning™ is a trademark used herein under license. Printed in the United States of America 1 2 3 4 5 6 7 8 9 QWD 12 11 10 09 08 For more information, contact Cengage Course Technology, 25 Thomson Place, Boston, Massachusetts, 02210. Or find us on the World Wide Web at: www.course.com ALL RIGHTS RESERVED. No part of this work covered by the copyright herein may be reproduced or used in any form or by any means—graphic, electronic, or mechanical, including photocopying, recording, taping, Web distribution, or information storage and retrieval systems— without the written permission of the publisher. For permission to use material from this text or product, contact us by Tel (800) 730-2214 Fax (800) 730-2215 Disclaimer Course Technology reserves the right to revise this publication and make changes from time to time in its content without notice. ISBN-13: 978-1-4239-0178-5 ISBN-10: 1-4239-0178-9 To Narda, Sahar, Adi, Noam, Ron, Jess, and Lily and in memory of my sister, Miry Herzog BRIEF CONTENTS PART ONE Chapter Chapter Chapter 1 2 3 THE INFORMATION AGE Business Information Systems: An Overview Strategic Uses of Information Systems Business Functions and Supply Chains 1 5 39 75 PART TWO Chapter Chapter Chapter Chapter 4 5 6 7 INFORMATION TECHNOLOGY Business Hardware......

Words: 223685 - Pages: 895

Premium Essay

Business Performance Measurement

...org Information on this title: www.cambridge.org/9780521855112 © Cambridge University Press 2002, 2007 This publication is in copyright. Subject to statutory exception and to the provision of relevant collective licensing agreements, no reproduction of any part may take place without the written permission of Cambridge University Press. First published in print format 2007 ISBN-13 978-0-511-37696-2 eBook (EBL) ISBN-13 hardback 978-0-521-85511-2 Cambridge University Press has no responsibility for the persistence or accuracy of urls for external or third-party internet websites referred to in this publication, and does not guarantee that any content on such websites is, or will remain, accurate or appropriate. Contents List List List List of of of of figures tables boxes contributors page ix xi xii xiii Introduction 1 Andy Neely Part I 1 Performance measurement – functional analyses and theoretical foundations Accounting performance measurement: a review of its purposes and practices 7 11 David Otley 2 Measuring marketing performance: research, practice and challenges 36 Bruce Clark 3 Measuring performance: the operations management perspective 64 Andy Neely 4 Measuring performance: the supply chain management perspective 82 Douglas Lambert and Michael Knemeyer 5 Finding performance: the new discipline in management Marshall......

Words: 191452 - Pages: 766

Premium Essay

Papa

...Printed in the United States of America Current Printing (last digit): 1 0 9 8 7 6 5 4 3 2 13-315309-6 PRENTICE-HALL, INTERNATIONAL, LONDON PRENTICE-HALL OF AUSTRALIA PTY. LTD., SYD NEY PRENTICE-HALL O F CAN AD A, LTD., TO RONTO PRENTICE-HALL OF INDIA PRIVATE LTD., NEW DELHI PRENTICE-HALL OF JAPAN, INC., TO KYO 1 To Mimi, D rew , Stuart, and Stephen Preface Though significant portions of Financial Management and Policy have been changed in this revision, its purpose remains: first, to develop an understanding of financial theory in an organized manner so that the reader may evaluate the firm’s investment, financing, and dividend deci­ sions in keeping with an objective of maximizing shareholder wealth; second, to become familiar with the application of analytical techniques to a number o f areas o f financial decision-making; and third, to expose the reader to the institutional material necessary to give him a feel for the environment in which financial decisions are made. In revising, I have attempted to reflect changes that have occurred in financial theory and practice since the first edition as well as to sharpen and update existing material so that it is better structured and more easily comprehended. There is an increased emphasis upon valuation and upon linking various financial decisions with valuation. In this regard, Chapter viii Preface 2, “The Valuation of the Firm,” is new. Also, there is an increased em­ phasis......

Words: 230115 - Pages: 921

Premium Essay

The Intelligent Investor

... THE INTELLIGENT INVESTOR A BOOK OF PRACTICAL COUNSEL REVISED EDITION B E NJAM I N G RAHAM Updated with New Commentary by Jason Zweig To E.M.G. Through chances various, through all vicissitudes, we make our way. . . . Aeneid Contents Epigraph iii Preface to the Fourth Edition, by Warren E. Buffett viii A Note About Benjamin Graham, by Jason Zweig x Introduction: What This Book Expects to Accomplish COMMENTARY ON THE INTRODUCTION 1. 1 12 35 The Investor and Inflation 47 COMMENTARY ON CHAPTER 2 3. 18 COMMENTARY ON CHAPTER 1 2. Investment versus Speculation: Results to Be Expected by the Intelligent Investor 58 65 COMMENTARY ON CHAPTER 3 4. A Century of Stock-Market History: The Level of Stock Prices in Early 1972 80 General Portfolio Policy: The Defensive Investor 88 COMMENTARY ON CHAPTER 4 5. 101 124 Portfolio Policy for the Enterprising Investor: Negative Approach 133 COMMENTARY ON CHAPTER 6 7. 112 COMMENTARY ON CHAPTER 5 6. The Defensive Investor and Common Stocks 145 iv 155 COMMENTARY ON CHAPTER 7 8. Portfolio Policy for the Enterprising Investor: The Positive Side 179 The Investor and Market Fluctuations 188 v Contents COMMENTARY ON CHAPTER 8 9. Investing in Investment Funds COMMENTARY ON CHAPTER 9 213 226 242 10. The Investor and His Advisers 257 COMMENTARY ON CHAPTER 10 272 11....

Words: 224262 - Pages: 898

Premium Essay

B2B Advantages and Disadvantages

...obtain permission(s) to use material from this work, please submit a written request to Pearson Education, Inc., Permissions Department, One Lake Street, Upper Saddle River, New Jersey 07458. Many of the designations by manufacturers and seller to distinguish their products are claimed as trademarks. Where those designations appear in this book, and the publisher was aware of a trademark claim, the designations have been printed in initial caps or all caps. Library of Congress Cataloging-in-Publication Data Hoffer, Jeffrey A. Modern database management / Jeffrey A. Hoffer, V. Ramesh, Heikki Topi. — 10th ed. p. cm. Includes index. ISBN 0-13-608839-2 (alk. paper) 1. Database management. I. Ramesh, V. II. Topi, Heikki. III. Title. QA76.9.D3M395 2011 005.74—dc22 2010017419 10 9 8 7 6 5 4 3 2 1 ISBN 10: 0-13-608839-2 ISBN 13: 978-0-13-608839-4 Te n t h E d i t i o n MODERN DATABASE MANAGEMENT Jeffrey A. Hoffer University of Dayton V. Ramesh Indiana University Heikki Topi Bentley University Prentice Hall Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City S˜ o Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo a To Patty, for her sacrifices, encouragement, and support for over 28 years of being a textbook author widow. To my students and colleagues, for being receptive and critical and for challenging me to be a better......

Words: 193467 - Pages: 774

Premium Essay

Ebook Strategic Planning

...http://www.wiley.co.uk All Rights Reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except under the terms of the Copyright, Designs and Patents Act 1988 or under the terms of a licence issued by the Copyright Licensing Agency, 90 Tottenham Court Road, London, UK W1P 9HE without the permission in writing of the publisher. Other Wiley Editorial Offices John Wiley & Sons, Inc., 605 Third Avenue, New York, NY 10158-0012, USA Wiley-VCH Verlag GmbH, Pappelallee 3, D-69469 Weinheim, Germany John Wiley Australia Ltd, 33 Park Road, Milton, Queensland 4064, Australia John Wiley & Sons (Asia) Pte Ltd, 2 Clementi Loop #02-01. Jin Xing Distripark, Singapore 129809 John Wiley & Sons (Canada) Ltd, 22 Worcester Road, Rexdale, Ontario M9W 1L1, Canada British Library Cataloguing in Publication Data A catalogue record for this book is available from the British Library ISBN 0-470-84147-8 Project management by Originator, Gt Yarmouth (typeset in 10/12pt Times) Printed and bound in Great Britain by Biddles Ltd, Guildford and King’s Lynn This book is printed on acid-free paper responsibly manufactured from sustainable forestry, in which at least two trees are planted for each one used for paper production. Wiley Series in Information Systems CURRENT VOLUMES IN THE SERIES Currie: The Global Information Society Elliot: Electronic......

Words: 228455 - Pages: 914

Premium Essay

Pmda Handbook New Product Developme

...of Congress Cataloging-in-Publication Data: The PDMA handbook of new product development / Kenneth B. Kahn, editor. -- 3rd ed. p. cm. Includes index. ISBN 978-0-470-64820-9 (cloth); ISBN 978-1-118-41549-8 (ebk); ISBN 978-1-118-41808-6 (ebk); ISBN 978-1-118-43325-6 (ebk); ISBN 978-1-118-46642-1 (ebk); ISBN 978-1-118-46643-8 (ebk); ISBN 978-1-118-46644-5 (ebk) 1. Product management—United States--Handbooks, manuals, etc. I. Kahn, Kenneth B. II. Product Development & Management Association. III. Title: Handbook of new product development. HF5415.153.P35 658.5'75—dc23 2013 2012026245 Printed in the United States of America 10 9 8 7 6 5 4 3 2 1 CONTENTS Introduction vii SECTION ONE: PREPARING 1 1 New Products—What Separates the Winners from the Losers and What Drives Success 3 Robert G. Cooper 2 An Innovation Management Framework: A Model for Managers Who Want to Grow Their Businesses 35 Paul Mugge and Stephen K. Markham 3 Service Development 51 Thomas D. Kuczmarski and Rishu Mandolia 4 Business Model Innovation: Innovation Outside the Core 68 Heidi M.J. Bertels and Peter A. Koen 5 Open Innovation and Successful Venturing 82 Rob van Leen and Marcel Lubben iii Contents iv 6 Success Factors of New Product Development for Emerging Markets 100 Anna Dubiel and Holger Ernst SECTION TWO: STARTING 115 7 Effective Practices in the Front End of Innovation 117 Peter A. Koen, Heidi M.J. Bertels, and Elko......

Words: 165678 - Pages: 663