1. Apple was trying to persuade their audience to purchase one of their brand new Macintosh computers. The commercial’s purpose was to use different sci-fi references and humor to persuade the audience to purchase the Macintosh computers. Apples sci-fi embedded tone makes the audience feel like Macintosh is something of the future. This makes the audience want to purchase of for themselves. Humor is also used to persuade the audience to purchase one of these computers. The pun of technology will destroy mankind is used in a commercial selling technology lightens the mood. This turns it in to a more playful kind of tone to end the commercial for the audience.
2. Apple mainly focused on the audience’s sense of ethos. The commercial was founded