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Mkt/ 421

In: Business and Management

Submitted By charter777
Words 1186
Pages 5
Abstract
This paper will address the situation, recommended solutions and the results associated with the three major phases in the simulation process of gallery furniture. This paper will also address the various marketing components addressed in the simulation process. This paper will also details the relationship between positioning and differentiation of the products. This paper will also discuss about the repositioning and whether it is needed in the case of gallery furniture or not. The various effects of product life cycle along with the effect of product life cycle on the product of simulation.
Situation
The gallery furniture earned great customers from Houston and other store locations. But it is important to note that many people are now turning towards the furniture showrooms who spend great time in interacting with customers and also offering huge discounts. Gallery furniture is in a competitive market area where there are many competitors. Another important thing is, there are certain problems in the payment processing periods for the customers purchased online. These situations should need to be overcome. The delays of the supply of furniture are also making great issues for customers.
Recommended Solutions It is important to care more for the welfare of the customers and there should be no way for making the customers to shift to other showrooms. There must be certain different strategies to be developed to overcome various issues associated with Gallery furniture and thus it can be able to earn great number of customers as well as great volumes of sales. Gallery furniture uses certain promotional tools for attracting more number of customers. It should need to increase more sales volumes by targeting on the exact needs of the customers.
The online shopping customers should need to get quick delivery of various products and this will...

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