Premium Essay

Mkt 475 Wk 8 Assignment 2 Marketing Strategy

In: Business and Management

Submitted By activitymode2
Words 891
Pages 4
MKT 475 WK 8 ASSIGNMENT 2 MARKETING STRATEGY
To purchase this visit here: http://www.activitymode.com/product/mkt-475-wk-8-assignment-2-marketing-strategy/ Contact us at:
SUPPORT@ACTIVITYMODE.COM
MKT 475 WK 8 ASSIGNMENT 2 MARKETING STRATEGY
MKT 475 WK 8 Assignment 2 - Marketing Strategy Implementation Part 2 This assignment is a continuation of Assignment 1.
Write a six to seven (6-7) page paper in which you:
1. Determine any strategic partnerships the department store chain could develop that would help promote the higher-ranged-priced products and support the expansion in the west coast.
2. Construct a strategy for managing the higher-ranged product brands. Provide a rationale for your strategy. 3. Develop a pricing strategy for the higher-ranged products. Provide a rationale for your strategy.
4. Generate at least two (2) ideas for sales promotion, advertising, and sale promotion strategies.
More Details hidden...
Activity Mode aims to provide quality study notes and tutorials to the students of MKT 475 WK 8 Assignment 2 Marketing Strategy in order to ace their studies.
MKT 475 WK 8 ASSIGNMENT 2 MARKETING STRATEGY
To purchase this visit here: http://www.activitymode.com/product/mkt-475-wk-8-assignment-2-marketing-strategy/ Contact us at:
SUPPORT@ACTIVITYMODE.COM
MKT 475 WK 8 ASSIGNMENT 2 MARKETING STRATEGY
MKT 475 WK 8 Assignment 2 - Marketing Strategy Implementation Part 2 This assignment is a continuation of Assignment 1.
Write a six to seven (6-7) page paper in which you:
1. Determine any strategic partnerships the department store chain could develop that would help promote the higher-ranged-priced products and support the expansion in the west coast.
2. Construct a strategy for managing the higher-ranged product brands. Provide a rationale for your strategy. 3. Develop a pricing strategy for the higher-ranged...

Similar Documents

Premium Essay

Mkt 475 Wk 4 Assignment 1 Marketing Strategy

...MKT 475 WK 4 ASSIGNMENT 1 MARKETING STRATEGY To purchase this visit here: http://www.activitymode.com/product/mkt-475-wk-4-assignment-1-marketing-strategy/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 475 WK 4 ASSIGNMENT 1 MARKETING STRATEGY MKT 475 WK 4 Assignment 1 - Marketing Strategy Implementation Part I You are the Chief Marketing Officer for a U.S.-based department store chain handling lower and higherrange- priced product categories with the...

Words: 913 - Pages: 4

Free Essay

Mkt 506 Week 9 Assignment 4 Strayer New

...MKT 506 WEEK 9 ASSIGNMENT 4 STRAYER NEW To purchase this visit here: http://www.activitymode.com/product/mkt-506-week-9-assignment-4-strayer-new/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 506 WEEK 9 ASSIGNMENT 4 STRAYER NEW Assignment 4: A Message Without Words Due Week 9 and worth 200 points Select one (1) of the picture ads from the Benetton advertisement images document, located in the online course shell. Assume you are the project lead at Benetton. You and your team are tasked with revitalizing a social conscious campaign to address a world issue Benetton wants to draw attention to. Write a ten to fifteen (10-15) page paper in which you: 1. Copy or re-create the picture advertisement and include it on the title page. 2. Craft a message for this image and its appeal to the public on behalf of Benetton. 3. Define the goal of this campaign and the targeted audience with supporting rationale. 4. Develop a model for the advertisement strategy you will use and briefly discuss each stage of the model. 5. Formulate an integrated marketing communications plan that communicates the message to the targeted groups. Within this plan, be sure to address: 1. The technologies used along with expected benefits of each. 2. How the message and goals will be promoted. 3. Decipher and select at least two (2) types of individuals, groups, companies, etc., that you reach out to gain support for the campaign....

Words: 1517 - Pages: 7