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Mkt 500

In: Business and Management

Submitted By shayward
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MKT 500
Dr. Hossein Kamarei
10/11/10
Chapter 1: What Is Marketing (discussion questions?)

(1.) When it comes to the terminology marketing a lot of people assume that marketing just deal with the fact of sales and advertising. Where people can call over the phone or possible go door to door to people homes and make people buy things that they don’t need, or possibly can’t afford when the items are being presented in front of them. Another concept is that the individuals that market things, marketers like to constantly call folks all time of the day and night. This can be annoying especially when folks are eating their dinner are getting ready for bed. The entire concept of marketing is that it’s the exchange between a firm and its customers. Meaning that the firm wants something from the company and vice versa. This allows the company to focus on what the customers wants are and how they (firm) can generate income from this notion. It’s the same difference when an individual is purchasing a car, you were prefer to purchase a car with less mileage and warranty instead of purchasing one from a used shop without a warranty and high mileage. (2.) When it comes to brands that I like when it comes to sodas, I prefer Pepsi and Mt. Dew sodas. I prefer these beverages because these were the sodas I grew up on. Their taste is just perfect and refreshing to me, and it’s not a drink out there that can replace them. Although for one two liter soda I’m paying the price of almost $2.00 at the grocery store, it’s worth every penny. I dislike the store brand imitation because they don’t taste the same, although it’s cheaper than the original soda. (3.) The last time I went shopping at a high end clothing store, I wasn’t greeted by any of the reps that were working but seem to be followed around everywhere. No one actually took the time to see if I needed any...

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