Mkt 571 Marketing Complete Course – a+Material

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MKT 571 Week 1 DQ 1

What have been the major marketing trends in the last decade?

What new marketing trends do you anticipate in the next 10 years?



MKT 571 Week 1 DQ 2

UOP has been the darling of Wall Street during the last few years. They offer some of the highest profit margins of any company in America today. And UOP has had a fine record of growing both revenue and profits. They are, by far, the largest private university in the Country.

From a marketing standpoint what do you think UOP is doing well? What areas do you think can be improved?

Week 1 Assignments:



MKT 571 Week 1 Individual Assignment Classic Airlines and Marketing 800 Words

Individual Assignment: Company’s Marketing Strategy: an Analysis of AT&T – 1800 Words

MKT 571 Week 1 Summary

Week 2



MKT 571 Week 2 DQ 1



This week we are reading about “branding”.



MKT 571 Week 2 DQ 2

We are entering a real crowded and mature market with our CNN product. (Read class case introduction). Here is a two part DQ.
1. Describe the overall strategy we should adopt to maximize our potential for success.

2. In one sentence write your positioning statement for the product

Week 2 Assignments:

MKT 571 Week 2 Team Assignment (Kudler Fine Foods Product Offering) 1500 Words.

MKT 571 Week 2 Team Assignment (Marketing Plan Phase I GPS Hedge Trimmers) 2500 Words

MKT 571 Week 2 Summary

Week 3

MKT 571 Week 3 DQ 1

What do you think are the most important characteristics/attributes of successful sales people? Discuss BT Sales is part of the marketing function.

MKT 571 Week 3 DQ 2

Pricing

Week 3 Assignments:

MKT 571 Week 3 Individual Assignment (Individual Case Study-Starbucks) 2750+ Words

MKT 571 Week 3 Individual Assignment (Classic Airlines Marketing Solution) 2700 Words

MKT 571 Week 3 Summary

Week 4

MKT 571 Week 4 DQ 1…...

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