Mkt 571 Week 2 Quiz Assignment

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MKT 571 Week 2 Quiz

1
Which of the following would consumers associate closely with a brand?
• Brand attitudes
• Points-of-difference
• Customer focuses
• Points of reference

2
What is the second stage of the consumer buying process?
• Information search
• Buyer satisfaction
• Purchase decision
• Evaluation of alternatives

Find the quiz answers here MKT 571 Week 2 Quiz

3
Which of the following is known as the process of creating a segment storyboard to test the attractiveness of each segment?
• Segment attractiveness
• Segment acid test
• Needs-based segmentation
• Marketing-mix strategy

4
Which other dimension is the VALS classification system based on besides consumer motivation?
• Consumer retention
• Consumer resources
• Consumer support
• Consumer beliefs

Download Complete Answers MKT 571 Complete Quiz

5
Which of the following is used to determine a competitive frame of reference for brands to compete against other brands due to their closeness as substitutes?
• Market membership
• Industry membership
• Category membership
• Product membership

6
When searching for a supplier, which of the following provides the broadest reach of possible suppliers in today’s competitive market environment?
• Standard & Poor’s
• Trade directories
• Internet
• Business associates

Quiz Answers just a click away MKT 571 Week 1 Quiz

7
Which of the following do brand mantras attempt to define?
• Brand identity
• Points of difference to other brands
• Similarity to other brands
• Brand equity

8
Which of the following is a tool a company uses to position its brands attributes in the minds of those in the organization?
• Brand perceptual analysis
• Brand positioning bull’s eye
• Competitive analysis
• Industry analysis

Complete Answers here MKT 571 Week 3 Quiz

9
In behavioral…...

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