Mkt 571 Week 3 Individual Assignment Classic Airlines Marketing Solution

In: Other Topics

Submitted By MaryMartinson
Words 3061
Pages 13
MKT 571 Week 3 Individual Assignment Classic Airlines Marketing Solution

Get Tutorial by Clicking on the link below or Copy Paste Link in Your Browser

https://hwguiders.com/downloads/mkt-571-week-3-individual-assignment-classic-airlines-marketing-solution/

For More Courses and Exams use this form ( http://hwguiders.com/contact-us/ )

Feel Free to Search your Class through Our Product Categories or From Our Search Bar
(http://hwguiders.com/ )


Use a problem solving model to solve Classic Airline’s marketing problem. It is not required but you may use the 9-step model. You must identify and define the problem, and apply a robust problem-solving process.  • Consider the internal and external pressures contributing to Classic’s current crisis, the objectives and obstacles of the marketing department, and the marketing resources available to resolve this crisis. Write a 2,150- to 3,500-word paper applying your chosen problem-solving process to Classic Airlines, and provide justification for your marketing solution. Post completed assignment in the Assignment Forum • Format your paper according to APA standards and the Professional Report Writing Format.

MKT 571 Week 3 Individual Assignment Classic Airlines Marketing Solution

Get Tutorial by Clicking on the link below or Copy Paste Link in Your Browser

https://hwguiders.com/downloads/mkt-571-week-3-individual-assignment-classic-airlines-marketing-solution/

For More Courses and Exams use this form ( http://hwguiders.com/contact-us/ )

Feel Free to Search your Class through Our Product Categories or From Our Search Bar
(http://hwguiders.com/ )


Use a problem solving model to solve Classic Airline’s marketing problem. It is not required but you may use the 9-step model. You must identify and define the problem, and apply a robust problem-solving process.  • Consider the internal and…...

Similar Documents

Classic Airline and Marketing

...Classic Airlines and Marketing Paper Your Name University of Phoenix MKT/571 Your Instructor Date Classic Airlines and Marketing Classic Airlines has seen decreases in its profit shares and Classic Rewards members than in the past (University of Phoenix, nd., p. 1). Such decreases have had a significant impact on customer satisfaction levels and organizational profits. Therefore, senior executives, marketing, and financial analysts must use the appropriate marketing approach to address such issues and concerns of the organization potentially filing for bankruptcy. The senior management and analysts at Classic Airlines must use the organizational data to address the organization’s dilemmas; meanwhile, implementing marketing concepts that will be in the best interest of the commercial airline. Marketing Concepts Related to Classic Airlines The marketing concepts that have been identified in this scenario are a combination of various concepts and information systems, such as those described in this week’s required text readings. However, one of the marketing concepts that can be related to the Classic Airlines scenario is the holistic marketing concept. “The holistic marketing concept is based on the development, design, and implementation of marketing programs, processes, and activities that recognizes their breadth and interdependencies” (Kotler & Keller, 2006, p. 17). This marketing concept has four components which are the...

Words: 691 - Pages: 3

Classic Airline Marketing Solution

...RUNNING HEAD: CLASSIC AIRLINES MARKETING SOLUTION Classic Airlines Marketing Solution Shelley R. Brothers MKT/571 Marketing University of Phoenix This paper will break down the problems that Classic Airlines are facing with so many pitfalls in their airline. With using the proper product launch plan, Classic Airlines should be operating up to stands if all goes well. Classic Airlines, a 25 year old airline, is ranked the world’s fifth largest airline consisting of more than 375 jets that makes over 2,300 flights daily to 240 cities. The airline has grown into a 32,000 employee airline and has earned $10 million on $8.7 billion in sales last year (Classic Airline Scenario, 2010). Although Classic Airlines have been profitable, like other airlines, they have struggled through several marketing problems in the past year which has caused them to fall short of hitting rock bottom lowering employee morale and customer loyalty. As the economy continues to struggle Classic’s Board of Director have insisted on a 15% across-the-board cost reduction over the next...

Words: 1642 - Pages: 7

Classic Airline and Marketing

...Classic Airlines and Marketing University of Phoenix – MKT/571 Classic Airlines and Marketing Many times there are many complicated scenarios that face a business over time and the Classic Airlines is experiencing one of these now. During these times there will be numerous causes engaged and potential directs to decide between. This article will offer marketing ideas found in the Classic Airlines scenario and how they compare to the readings. These ideas could help Classic Airlines choose the greatest course of achievement moving forward. Marketing Concepts The Classic Airlines scenario offered, one of the ideas found both that Kotler declares in the text is that of varying from accentuating substantial resources to accentuating vague items. This is exposed in the e-mail communications created in the scenario where the organization is trying to comprehend the customer at a deeper level and supply them with what is mainly important to him or her. Kevin Boyle the Chief Marketing Officer discussed with Renee Epson, the Senior Vice President of Customer Service using the CRM system, which is not being used as it should be. The CRM system has statistics collected from the customers over an extensive period that has not been used yet, but it seems as if it will be assessed to see what the customers have been told about Classic Airlines. Additional ideas that bestow itself within the scenario is tremendously crucial to the success of any idea defining the problem...

Words: 505 - Pages: 3

Mkt 571 Week 3 Quiz Complete Assignment Help

... differentiated, the key to competitive success may lie in adding valued services and improving their quality. The main service differentiators are ordering ease, delivery, installation, ________, customer consulting, maintenance, and repair. • ease of use • technology intensity • adaptability • customer training Download Complete Answers MKT 571 Entire Course 7.Services high in ________ are those services that have characteristics the buyer normally finds hard to evaluate even after consumption. • credence qualities • trial qualities • search qualities • experience qualities 8. Happy Home Products produces detergents, toothpaste, bar soap, disposable diapers, and paper products. This company has a product ________ of five lines. • width • type • class • length Download for answers MKT 571 Individual Assignment Help 9. Campbell Soups is a newly established company that specializes in preparing healthy but tasty food for children under the age of 5. It is incurring huge production costs, nonexistent profits, and slow sales growth. The company is in the ________ phase of its life cycle. • introduction • growth • maturity • decline 10. The five product levels constitute a ________. At each level more customer value is added. • value grid • demand chain • business model • customer-value hierarchy Find the quiz answers here MKT 571 Week 3 Quiz 11. A dance school in the Bronx teaches professional hip-hop and salsa. It is experiencing an...

Words: 988 - Pages: 4

Classic Airline Marketing Solution

... the plans. The company can also have the managers recognize someone out of each department for his or her work within the company, and allow those employees to receive special incentives. By using the recognition the morale in the company will improve and give the employees a reason to work harder. Conclusion Classic Airline affected by the result of 9/11 but was facing problems internally as well as externally. Classic Airline followed 10 steps to solve the airlines’ issues, which was determine what are the issues, the intensity of the issue, the goal of the issue, causes of the issue, strategy to fix the issue, selecting the right strategy, reviewing results, continuous improving system, and celebration. Classic Airline will change the current focus on profits to focus more on customer satisfaction. Classic Airline will partner with Skyway Airlines in implementing new reward programs and expanding the market. The airline will recognize employees for a job well done to keep up morale and work with their feedback to improve the company. As long as Classic Airlines continues to focus on customer satisfaction, changing with the competition, and keeping up morale, the company should see significant success. The success will lead the company to significant profits. References BPI Consulting, LLC. (2004) Problem Solving Model. Retrieved from BPI Consulting Web site: http://www.spcforexcel.com/problem-solving-model Kotler, P., & Keller, K. L. (2006). Marketing......

Words: 2193 - Pages: 9

Mkt 571 Week 3 Quiz Latest Uop Assignment

...MKT 571 Week 3 Quiz Latest UOP Assignment 1. Most new-product activities are devoted to • introducing backward integration • changing the target markets • improving existing products • changing the existing market dynamics 2. Which of the following is the best example of a new-to-the-world product? • Tata Motors, an Indian automobile company, acquires Jaguar to extend its business • Kids-Med, a company that produces childcare products, launches a non-contact thermometer • Walmart, the retail giant, opens new stores in an underdeveloped African country • Pestorica, a publishing company, decides to launch a new sports magazine To download the complete answer check MKT 571 Entire Course 3. ________ is the ability of a company to prepare on a large-scale basis individually designed products, services, programs, and communications. • Interoperability • Mass customization • Reverse engineering • Backward compatibility 4. Which of the following will most help service providers overcome the limitation of intangibility of services when positioning itself? • Sharing services • Using brand symbols • Working with larger groups • Cultivating non-peak demand Want help? Click to download MKT 571 Final Exam 5. Which of the following is most closely related with the organic growth of an organization? • Developing new products from within • Increasing productivity of employees • Acquiring a product or service brand • Increasing the...

Words: 986 - Pages: 4

Mkt 571 Week 3 Quiz Assignment

..., supplements, and accessories that expand the product’s performance, versatility, safety, or convenience. • feature improvement • technological improvement • quality improvement • style improvement Final Exam Answers just a click away MKT 571 Week 6 Final Exam 17 Marketers must see themselves as benefit providers. For example, when a shopper purchases new shoes, he or she expects the shoes to cover his or her feet and allow him or her to walk unobstructed. This is an example of what level in the consumer-value hierarchy? • Pure tangible product • Potential product • Basic product • Augmented product 18 Product launches include many tasks and often take longer than expected. To coordinate effectively, a planning technique such as ______ can be used. • master scheduling • key path scheduling • task scheduling planner • critical path scheduling Quiz Answers just a click away MKT 571 Week 1 Quiz 19 Some firms might delay the launch of their products until after the competitor has borne the cost of educating the market. Such an entry is called ________ entry. • balancing • strategic pay off • late • compensating 20 Which of the following steps will help service firms to increase their quality control? • Adopting differential pricing • Providing complementary services to customers • Cultivating non-peak demand • Standardizing the service performance process Complete Answers here MKT 571 Week 2 Quiz 21 Product-line analysis provides......

Words: 985 - Pages: 4

Classic Airline Marketing Solution

... University of Phoenix, Week Three. MKT/571 – Marketing Management Course Web site ----------------------- 1. Challenge current state – Gathering and analyzing data Establishing employee roles Determining organizational readiness 2. Harmonize and Align Leadership – Select a change implementation team Create a compelling vision Define alignment 3. Activate Commitment – Design implementation plan Prepare for reaction to change 4. Nurture & Formalize design – Identify system and solution to support a change efforts Select appropriate metrics 5. Guide Implementation – Determine ways to motivate customers & employees Identify short-term gains 6. Evaluate and Institutionalize the change – Create a process to evaluate the change process...

Words: 2268 - Pages: 10

Fin 571 Week 3 Individual Assignment Wileyplus Quiz

...FIN 571 Week 3 Individual Assignment WileyPlus Quiz Click Link Below To Buy: http://hwcampus.com/shop/fin-571-new/fin-571-week-3-individual-assignment-wileyplus-quiz/ Or Visit www.hwcampus.com FIN 571 Week 3 Individual Assignment WileyPlus Quiz (1) The operating cycle (2) You are provided the following working capital information for the Ridge Company: Ridge Company Account $ Inventory $12,890 Accounts receivable 12,800 Accounts payable 12,670 Net sales $124,589 Cost of goods sold 99,630 Operating cycle: What is the operating cycle for Ridge Company? (3) Ticktock Clocks sells 10,000 alarm clocks each year. If the total cost of placing an order is $65 and it costs $85 per year to carry the alarm clock in inventory, use the EOQ formula to calculate the optimal order size. (4) M&M Proposition 1: Dynamo Corp. produces annual cash flows of $150 and is expected to exist forever. The company is currently financed with 75 percent equity and 25 percent debt. Your analysis tells you that the appropriate discount rates are 10 percent for the cash flows, and 7 percent for the debt. You currently own 10 percent of the stock. How much are your cash flows today? (5) M&M Proposition 2: Melba’s Toast has a capital structure with 30% debt and 70% equity. Its pretax cost of debt is 6%, and its cost of equity is 10%. The firm’s marginal corporate income tax rate is 35%. What is the appropriate WACC?\ (6) According to the text, the financial plan covers a......

Words: 319 - Pages: 2

Fin 571 Week 3 Individual Assignment Wileyplus Quiz

...FIN 571 Week 3 Individual Assignment WileyPlus Quiz Click Link Below To Buy: http://hwcampus.com/shop/fin-571-new/fin-571-week-3-individual-assignment-wileyplus-quiz/ Or Visit www.hwcampus.com FIN 571 Week 3 Individual Assignment WileyPlus Quiz (1) The operating cycle (2) You are provided the following working capital information for the Ridge Company: Ridge Company Account $ Inventory $12,890 Accounts receivable 12,800 Accounts payable 12,670 Net sales $124,589 Cost of goods sold 99,630 Operating cycle: What is the operating cycle for Ridge Company? (3) Ticktock Clocks sells 10,000 alarm clocks each year. If the total cost of placing an order is $65 and it costs $85 per year to carry the alarm clock in inventory, use the EOQ formula to calculate the optimal order size. (4) M&M Proposition 1: Dynamo Corp. produces annual cash flows of $150 and is expected to exist forever. The company is currently financed with 75 percent equity and 25 percent debt. Your analysis tells you that the appropriate discount rates are 10 percent for the cash flows, and 7 percent for the debt. You currently own 10 percent of the stock. How much are your cash flows today? (5) M&M Proposition 2: Melba’s Toast has a capital structure with 30% debt and 70% equity. Its pretax cost of debt is 6%, and its cost of equity is 10%. The firm’s marginal corporate income tax rate is 35%. What is the appropriate WACC?\ (6) According to the text, the financial plan covers a......

Words: 319 - Pages: 2

Classic Airline and Marketing

...Week One September 19, 2011 MKT 571 Classic Airline is the world’s fifth largest airline that commands a fleet of more than 375 jets. In the 25 years of service, Classic Airline has more than 32,000 employees and earned $10 million for the last year net income (University of Phoenix, 2010).Classic Airline facing some new challenges that also affect other companies in the airline industry such as raising labor and fuel cost. In the past Classic Airline has marketing strategy that focus on the price on the services. The company decided to cut down the price to compete with competitors. Today Classic Airline facing some marketing challenges to become a leader in the airline industry. Those challenges are decreasing profits and losing customer loyalty. Classic Airline has shown decrease in the net income from the previous year. Classic has a 10% decrease in share price in the past year (University of Phoenix, 2010). To prevent further financial crisis Classic Board of Director mandate a 15% cost-across-the-board reduction. Classic needs to find the ways to increase net profits. Market for Classic Airline is consumer market, which companies selling mass consumer goods and services and spend time to establish a superior brand image (Kotler & Keller,  2006). Classic Airline has been spend 25 years to establish positive image for the company; however in the last year the negativity form Wall Street and the media has effect the company reputation and also employee morale...

Words: 462 - Pages: 2

Fin 571 Week 3 Individual Assignment Wileyplus Quiz

...FIN 571 Week 3 Individual Assignment WileyPlus Quiz Click Link Below To Buy: http://hwcampus.com/shop/fin-571-new/fin-571-week-3-individual-assignment-wileyplus-quiz/ Or Visit www.hwcampus.com FIN 571 Week 3 Individual Assignment WileyPlus Quiz (1) The operating cycle (2) You are provided the following working capital information for the Ridge Company: Ridge Company Account $ Inventory $12,890 Accounts receivable 12,800 Accounts payable 12,670 Net sales $124,589 Cost of goods sold 99,630 Operating cycle: What is the operating cycle for Ridge Company? (3) Ticktock Clocks sells 10,000 alarm clocks each year. If the total cost of placing an order is $65 and it costs $85 per year to carry the alarm clock in inventory, use the EOQ formula to calculate the optimal order size. (4) M&M Proposition 1: Dynamo Corp. produces annual cash flows of $150 and is expected to exist forever. The company is currently financed with 75 percent equity and 25 percent debt. Your analysis tells you that the appropriate discount rates are 10 percent for the cash flows, and 7 percent for the debt. You currently own 10 percent of the stock. How much are your cash flows today? (5) M&M Proposition 2: Melba’s Toast has a capital structure with 30% debt and 70% equity. Its pretax cost of debt is 6%, and its cost of equity is 10%. The firm’s marginal corporate income tax rate is 35%. What is the appropriate WACC?\ (6) According to the text, the financial plan covers a......

Words: 319 - Pages: 2

Mkt 571 Week 2 Team Assignment Marketing Plan Phase I

...MKT 571 WEEK 2 TEAM ASSIGNMENT MARKETING PLAN PHASE I A+ Graded Tutorial Available At: http://hwsoloutions.com/?product=mkt-571-week-2-team-assignment-marketing-plan-phase-i Visit Our website: http://hwsoloutions.com/ Product Description MKT 571 Week 2 Team Assignment Marketing Plan Phase I, MKT 571 Week 2 NEW PRODUCT LAUNCH MARKETING PLAN Part 1 New Product Launch Marketing Plan, Part 1 Introduction Businesses fulfill a need; two main components of a successful business deal with location and differentiation. Location is important for the overall operations and niche of the business; product differentiation guarantees prolonged growth through an active marketing strategy. All marketing strategies follow three main parts: pre-launch, launch, and post-launch. The pre-launch phase, also called the planning phase. It seeks to identify the product and the company’s position, and then build awareness through segmentation and target goals. Part one involves a lot of research in situation analysis, goal setting, and creating a marketing program. Part two deals with marketing implementation to gain brand personality. Finally, Part three reviews the results and focus on growth analysis. Each phase has sets of criteria or questions that must be considered or answered; each equally vital to the success of the product or service offered by the company. Part one of this marketing plan will detail the pre-launch phase for ZENN Motor Company and the company’s introduction...

Words: 763 - Pages: 4

Mkt 571 Week 3

...MKT 571 WEEK 3 A+ Graded Tutorial Available At: http://hwsoloutions.com/?product=mkt-571-week-3 Visit Our website: http://hwsoloutions.com/ Product Description MKT 571 Week 3, Introduction Burger King is an international chain of burger fast food restaurants, established in 1953, with its headquarters located in Miami, Florida, United States. Burger King’s is a segmentation of an industry that serves burgers globally. The company has over 12,000 franchises in over 75 countries. The majority percent of the restaurants are privately owned and operated. Globally, the organization has an estimated 40 subsidiaries; these subsidiaries oversee the operations of the franchise and its financial obligations. The company’s brand manages and owns trademarks, domain names and copyrights. In addition, these subsidiaries offer marketing services to their parent company. Because of a new restructuring plan, Burger King has decided to re-franchise its locations that are corporate owned to private owners. This will enable the firm to have a one hundred percent franchised operation before the end of 2013. This initiative, which was initiated in 2012, divested the company’s corporate locations in various locations including Canada, Spain, Florida and Germany. This strategy provided the company a profit of sixty eight million US dollars by the end of the third quarter of 2013 (Taylor, Kate, 2013). As a franchise for burgers, Burger King’s items include the famous Whopper, the...

Words: 480 - Pages: 2

Fin 571 Week 3 Individual Homework Solution

...FIN 571 Week 3 Individual Homework Solution To Buy this Class Copy & paste below link in your Brower http://homeworkregency.com/downloads/fin-571-week-3-individual-homework-solution/ Or Visit Our Website Visit : http://www.homeworkregency.com Email Us : homeworkregency@gmail.com FIN 571 Week 3 Individual Homework Solution University Of Phoenix Week 3 Homework & Solutions Week 3 Individual Homework Submit Through Gradebook In Excel Proforma Cash Flows I- The Martinsen Company is considering the purchase of a chemical analysis machine. Although the machine being considered will not produce any increase in sales revenues, it will result in before tax the reduction of labor costs by $35,000 per year. The machine has a purchase price of $100,000, and it would cost an additional $5,000 to properly install this machine. In addition, to properly operate this machine, inventory must be increased by $5,000. This machine has an expected life of 10 years, after which it will have no salvage value. Also, assume simplified straight line depreciation and that this machine is being depreciated down to zero, a 34 percent marginal tax rate, and a required rate of return of 15 percent. 1. What is the initial outlay associated with this project? 2. What are the annual after tax cash flows associated with this project, for years 1thru 9. 3. What is the terminal cash flow in year 10. 4. Should the machine be purchased? Ie Calculate NPV, IRR, MIRR CPI...

Words: 802 - Pages: 4