Mkt Medio Ambiente

In: Business and Management

Submitted By CAHUMADA
Words 458
Pages 2
ENSAYO

El ambiente de las empresas hablando en términos de mercadotecnia consisten en los factores y fuerzas externas que la empresa no puede controlar, pero si puede visualizar su desempeño y estudiar muy de cerca los actores que lo componen para poder diseñar y modificar sus estrategias que permitan el éxito de esta. Existen 5 fuerzas del ambiente en las cuales se tiene que enfocar para poder competir en el mercado y resaltar sus fortalezas:

1. Sociales: el entorno social es posiblemente el más complejo de entender y tratar de controlar por que se trata de grupos heterogéneos de seres humanos, abarcando desde su cultura, valores, actitudes, conductas etc. Nos es de suma importancia conocer este factor ya que nos permitirá conocer nuestro mercado y segmento a los cuales dirigimos nuestros productos y esfuerzos, y por ende para detectar los nuevos; como la empresa que se muestra en el video, la cual detecta que su mercado meta son personas de la 3ra edad que pierden algún miembro por la edad, pero también se dio cuenta de lo importante que se vuelve el mercado de personas que padecen alguna enfermedad crónica y necesitan este tipo de productos.
2. Económicas. En cuanto al estudio de la parte económica hay que tomar en cuenta que dentro de la población tenemos diferentes niveles socioeconómicos y hablamos de diferentes niveles de ingreso, es por esto que los clientes no tienen las mismas posibilidades de adquirir ya sea los productos o algún seguro médico que alcance a cubrir este tipo de conceptos, por lo cual la empresa decide hacer una línea de productos que puedan satisfacer a este mercado.
3. Competencia: sin duda una parte del éxito de una empresa radica en conocer a aquellas empresas que compiten en el mismo mercado, conocer que ofrecen, en cuanto a productos, precio y calidad y que esto permita mejorar y mantener a la empresa en el mercado, un servicio…...

Similar Documents

Mkt 641

...Building the Brand Nzingha Reel MKT/544 August 13, 2012 Susan Heywood McDonalds is the largest fast food chain on the planet and the majority of their success can be contributed to their wise marketing and branding decisions (“Ask Your Target Market”, 2012). Started in 1940 by two brothers, McDonalds finds themselves spreading rapidly around the world with various market brands. McDonalds is unique in that their brand is able to stay current and it targets all age groups, ethnicities, genders, and even health habits. Their brand has done an excellent job of making sure that you know how to recognize one of their restaurants or products when you see them (“Ask Your Target Market”, 2012). McDonalds started out with the “Golden Arches” and “Ronald McDonald”. These brands were targeting the younger generation and many of the McDonald restaurants had the “Play House”. Over the years their brand has went from the “Play House” to the “Café House”, when they launched the brand of McCafe’. Their marketing team has done a great job communicating to its target audience through their products, prices, places, and promotions (Duncan, 2004). McDonalds has the right marketing communication mix working together in their marketing program. They use such marketing communication as advertising, publicity, sales promotion, packaging, events and sponsorships, and customer service (Duncan, 2004). “Advertising is non-personal, paid announcements by an identified sponsor”......

Words: 689 - Pages: 3

Mkt 435

...University of Phoenix Influencias externas e internas Jacqueline Vega, Cira Rivera y Brendaliz Medina Ríos MKT / 435 Comportamiento del consumidor Prof. Vionesse Serra-García 17 de septiembre de 2012 Influencias externas e internas La conducta del consumidor es influenciada por factores internos y externos. Estos factores son los que llevan a un individuo a comprar o no algún producto servicio. A continuación se analiza el impacto que tienen las influencias internas y externas en la conducta del consumidor y las estrategias de mercadeo. Se han seleccionado tres influencias externas y tres internas para analizar como influyen en la estrategia de mercadeo del producto Skippy. Por último, se identifican los factores del medio ambiente que pueden influenciar la percepción del consumidor sobre el mensaje de mercadeo asociado con este producto. Entender la mente de un consumidor es un proceso difícil y de mucho análisis. Es importante tener en cuenta que ningún factor por sí sólo explica por qué los consumidores se comportan de una u otra manera. Por el contrario, hay factores externos e internos, además de los factores ambientales que contribuyen y ayudan a resolver algunas de las tendencias del consumidor. El comportamiento del consumidor se puede definir como el estudio de los individuos, grupos u organizaciones y los procesos que utilizan para seleccionar, obtener, usar y disponer de los productos, servicios, experiencias o ideas. Esto para satisfacer las......

Words: 1896 - Pages: 8

Mkt/435

...Consumer Behavior Paper Pauline Cahill MKT/435 December 16, 2012 Dr. Maria Church In this paper, I will be discussing the definition of consumer behavior and how it relates to the subject of marketing. I will be selecting a product that I purchased recently and how the 4 P’s, product, price, promotion, and place affected my decision. Consumer behavior “It is the study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires” (Solomon, 2009, p. 7). Marketing affect us all in a daily basic whether we know it or not.   It plays an important role for the consumer who is purchasing.   It helps create a decision for a consumer to buy or not to buy.   It helps bring for clarity and product knowledge in the purchasing the right item. Some people would search everywhere to find the best deal and save money.   The companies that will come out in the top are companies that know how to market and feed on the public by what is popular and current. The 4 P’s in Marketing are product, price, promotion, and place. The first P in the marketing mix is the Product. A company has to develop a product or service to sell. The product life cycle begins with the development of the product based on customer needs and wants as determined by marketing research. Place is the second P in the marketing mix. Is your place of business located in a convenient, attractive location? When we......

Words: 665 - Pages: 3

Mkt Mix

...clientes e solucionar eventuais problemas. • Sua equipe de vendas é o cartão de visitas da sua loja, portanto certifique-se que estejam sempre bem apresentáveis. O uso de uniformes pode ser um investimento de baixo custo e que gera impacto positivo para os clientes. • Avalie a coerência entre o mix de produtos e serviços oferecidos com o perfil de clientes que frequentam sua loja. Uma loja sofisticada demais, por exemplo, não é adequada ao mercado de empreiteiros, pedreiros, carpinteiros, encanadores e eletricistas, que preferem ambientes mais práticos. • Alguns exemplos de serviços que podem ser oferecidos aos consumidores e profissionais são: o desenho de projetos, crédito ao empreiteiro, com limites e materiais determinados, entregas expressas, dentre outros. • Faça uma pesquisa simples com clientes e avalie se sua estrutura e serviços satisfazem os clientes e se destacam em relação à concorrência. Avalie: a imagem e a reputação da sua loja, o ambiente e a estrutura (como estacionamento), a qualidade e variedade dos produtos, o posicionamento de preço, os serviços oferecidos (entrega, instalação, facilidades de pagamento, atendimento ao consumidor). Preço e valor percebido Saber determinar o preço de seus produtos é fundamental. O consumidor compara o preço pago pelo produto com os benefícios que recebe em troca. Vejamos alguns pontos importantes na sua determinação: • O preço deve ser coerente com o posicionamento da loja no mercado, com o mix de produtos e serviços......

Words: 1070 - Pages: 5

Mkt 352

...MKT 352 26 September 2013 Listening Assignment Over the weekend I decided to practice my effective listening skills on my roommate. We usually talk when she gets home from class, however I tend to cook my dinner or continue working on homework as she talks about her day. This time, when she got home from class I put aside my laptop and books and sat across from her at the kitchen table. I could tell she was irritated about something so I asked her how her day was. I made direct eye contact when I asked her this question. She immediately began to vent to me about missing the bus, being late to class, and the amount of work she was assigned. Though there were times I was tempted to jump in and share my story from the day I refrained and instead only asked small questions about her day to get her to open up more. Towards the beginning of the conversation she seemed distracted and kept looking off other places while talking, however the longer I reinforced that I was interested in what she had to say and the more I attempted to make eye contact with you the more she relaxed. She then began meeting my eyes as she talked. At the end of the conversation she in turn asked about my day. It was nice to each get to share out stories to someone who was clearly interested in listening to what we had to say. Throughout the week I paid extra attention to not only my body language, but the body language of others. In one instance I noticed that a member in my group......

Words: 560 - Pages: 3

El Medio Ambiente

...EL MEDIO AMBIENTE 
 La contaminación del aire, del agua, el calentamiento global, la deforestación son algunas problemas del medio ambiente que nosotros debemos resolver. Creo que la contaminación del aire es uno de los peores problemas ambientales que la naturaleza sufre hoy en día. Es un problema grave que afecta la calidad de la vida, la salud de las personas e inclusive el equilibrio climático. Las causas principales de la contaminación del aire son: emisiones industriales, basurales (metano, por ejemplo), derrames de petróleo, corrientes del aire y la temperatura. Con la contaminación del aire la capa de ozono va a desaparecer. La contaminación del aire tiene muchos efectos en la salud, por ejemplo, monóxido de Carbono (CO), este gas no afecta a los plantes pero es muy tóxico para los seres humanos. La contaminación del agua es otro problema del medio ambiente. Día al día el hombre contamina el agua sin darse cuenta que este es recurso indispensable para la vida de todos los seres vivos del planeta. Cada día la gente arroja basura a los ríos, lagos, sino también a los océanos. Millones de animales marinos mueren por la contaminación del agua. 
 En definitiva el hombre es el principal causante del desequilibrio que tiene la naturaleza en nuestro tiempo. Estamos sufriendo las concecuencias: huracanes, terramotos, escases de agua, extinción de flora y fauna. espero que la humanidad reaccione, ya que tenemos muy poco tiempo. El hombre hasta ahora no se da......

Words: 335 - Pages: 2

Ambiente No Brasil

...Ferro Manganês Níquel Fosfatos Platina Urânio •Combustíveis Fósseis: Carvão Mineral Petróleo Cobre NOTA: Importa Enxofre Mercúrio Mina de Carajás, vista por satélite em Julho de 2009, principal mina de ferro e outros minérios do país Brasil – País com maior biodiversidade do mundo Diversidade de plantas Grande variedade de ecossistemas Variedade de espécies animais Rica em Peixes de água doce (+ de 3000 espécies conhecidas) Mamíferos (520 espécies conhecidas) Aves (+ de 70 espécies de araras e papagaios) Insectos (entre 10 e 15 milhões de espécies) Espécies ameaçadas: Onça-pintada Jacaré-de-papo-amarelo Ararinha-azul Mico-leão-dourado Mico-leão-de-cara-dourada • Grande impacto negativo sobre o ambiente; • Alteração e possível desaparecimento dos ecossistemas; • Perigo de derramamento de petróleo no mar; • Extracção do carvão provoca um grande movimento e derrubamentos de terra, deslizamentos, explosões de gás, etc.; • Destruição de florestas; • Importantes ecossistemas do Brasil são destruídos. Desflorestação da Amazónia Poluição do ar Poluição das águas do rio do mar das canalizações (apenas 10% da água dos esgotos é tratada) Organizações Nacionais e Internacionais Ambientais Inovação Tecnológica Leis ambientais Agricultura Inovação Tecnológica Forma de atenuação dos problemas ambientais Combustíveis alternativos Agricultura Combustíveis Alternativos Energia Hidroeléctrica Biotecnologia ...

Words: 775 - Pages: 4

Mkt 306

...Date: 10 October 2014 | Assignment Title: DEVELOPING MARKETING STRATEGY FOR ACB’s CREDIT IN VIETNAM MARKET | Students Signature: (you must sign this declaring that it is all your own work and all sources of information have been referenced)PHAN KHOI KHOI | Marketing Strategy MKT – 306 Assignment Guide – 2014 -15 Module Leader: Karen Wharton Email: Karen.wharton@sunderland.ac.uk Please read all instructions and information carefully. You are required to submit your work under the University Infringement of Assessment Regulations. Your assignment must be submitted to your Study Centre in hard copy with an accurately and clearly completed Assignment Cover Sheet, and an electronic copy on CD in an envelope [hole punched or safely secured into your plastic file or assignment wallet]. Please do not include a plastic CD case/box and remember to write your student code and assignment code clearly onto the disc and envelope. All your assignments must be submitted in conjunction with a Turnitin© report (only if your centre provides the facility). You will need to achieve an overall mark of 40% in order to successfully complete this module. Karen Wharton Module Leader - MKT 306 Mode of Assessment: | Individual Report | Weighting: | 100% | Module Assessor: | Karen Wharton | Issue Date: | 8th August 2014 | Submission Date: | 10th October 2014 | Word Count: | 3500 words (+/- 10%) | Assignment Brief: The task is divided into two......

Words: 1556 - Pages: 7

Mkt 500

...MKT 500 Dr. Hossein Kamarei 10/11/10 Chapter 1: What Is Marketing (discussion questions?) (1.) When it comes to the terminology marketing a lot of people assume that marketing just deal with the fact of sales and advertising. Where people can call over the phone or possible go door to door to people homes and make people buy things that they don’t need, or possibly can’t afford when the items are being presented in front of them. Another concept is that the individuals that market things, marketers like to constantly call folks all time of the day and night. This can be annoying especially when folks are eating their dinner are getting ready for bed. The entire concept of marketing is that it’s the exchange between a firm and its customers. Meaning that the firm wants something from the company and vice versa. This allows the company to focus on what the customers wants are and how they (firm) can generate income from this notion. It’s the same difference when an individual is purchasing a car, you were prefer to purchase a car with less mileage and warranty instead of purchasing one from a used shop without a warranty and high mileage. (2.) When it comes to brands that I like when it comes to sodas, I prefer Pepsi and Mt. Dew sodas. I prefer these beverages because these were the sodas I grew up on. Their taste is just perfect and refreshing to me, and it’s not a drink out there that can replace them. Although for one two liter soda I’m paying the price of......

Words: 758 - Pages: 4

Ambiente

...etc.. Recursos que sabemos que se pueden agotar. El petróleo es el ejemplo actual de un recurso finito ya que es utilizado en la mayoría de las cosas creadas por el hombre, por lo que se sobreexplota y ahora existe una crisis en la que se estima la pronta extinción de este recurso si no se hace algo al respecto para poder equilibrarlo. | Homeostasis | Este término representa el equilibrio que se tiene de los seres vivos y el ecosistema en el que habita, ya que se tiene que adaptar a las diferentes diversidades de la naturaleza. Y hoy en día el hombre ha cambiado tanto el entorno por lo que ha traído mucho cambio a los diferentes ecosistemas que existen, por lo tanto los seres vivos han tenido que estabilizar los organismos a diferentes ambientes que se conocen. | Sustentable | El ecosistema en un principio era sustentable, ya que se protegía del entorno en el que se encontraba, dando una estabilidad para que los seres vivos pudieran sobrevivir, pero la obra del hombre ha hecho que el ecosistema no pueda ser sustentable por si mismo, ya que se ha estado destruyendo poco a poco este término, por lo que el ser humano debe de crear medidas para poder sustentar todo lo que han cometido a lo largo del tiempo. | Segundo principio básico de la naturaleza establece que: "La Tierra es un sistema viviente, constituido por 2 subsistemas: Subsistema físico o ecosfera y Subsistema biológico” Proposición | Reflexión | Sistema viviente | Desde un principio, desde la aparición del......

Words: 7140 - Pages: 29

Mkt Syllabus

...International American University Department of Business The University Catalog and Student Handbook supplement this syllabus and are available through IAU Online as a digital soft copy. Please make sure that you review the University Catalog and Student Handbook so that you can be successful in this course. 4201 Wilshire Blvd., Suite #610 ♦ Los Angeles, CA 90010, CA, U.S.A. ♦ T: (323) 938-4428 ♦ F: (323) 938-4-4429 ♦ E: www.iau.la MKT 500C Marketing Management Syllabus Instructor Name: Instructor Phone: Instructor Email: Campus / Room: Mode: COURSE DETAILS Christopher Lloyd, MBA (310) 594-1023 clloyd@iau.la Main Campus – B Hybrid Term/Year: Days: Time: Start: End: Fall S2, 2015 Wednesdays 6:00pm - 10:00pm October 26, 2015 December 18, 2015 Christopher Lloyd earned his MBA with a concentration in Information Systems from California State University Long Beach in 2012. Professor Lloyd teaches as an adjunct professor for courses in management, marketing, business, information systems management, and computer information systems for undergraduate and graduate level courses. His responsibilities include teaching and mentoring undergraduate and graduate students, and attending conferences and symposiums addressing strategic management, digital marketing, and search engine optimization. Professor Lloyd's "learning through application" approach earns him high praise from his students. His genuine interest in their career......

Words: 9115 - Pages: 37

OrganizacióN Y Ambiente

...Organización y Ambiente HACIA UNA TEORÍA DEL FIN DE EMPRENDIMIENTO URBANO Diario: y el Medio Ambiente Organización Manuscrito ID: OE--.R Manuscrito Tipo: Artículo de investigación teórica en el lugar urbano, espíritu empresarial, el propósito de espíritu empresarial, la complejidad ciencia cívica, aceleradores, territorial Keywords: integración, integración social, modelos empresariales de colaboración, presidente Dubin Inspirado por Shrivastava y Kennelly (), existe el propósito de extender teoría en lugar de espíritu emprendedor, destacando la singularidad de las ciudades y la interacción entre fines de los empresarios y en los centros urbanos en los que operan. Este trabajo trata de conceptualizar una gama media marco teórico y establecer las condiciones de límite para efectos de emprendimiento urbano basado en una combinación de razonamiento inductivo y deductivo teorías. Podemos sacar de la sostenibilidad y abstracto: desarrollo territorial lietaratures y ciencia ver la complejidad de la actividad empresarial para establecer unidades, de las leyes de la interacción, las fronteras y los estados del sistema de propósito de emprendimiento urbano a través de tres capas geo- espacial y a elaborar un modelo de complejidad fuentes de oportunidades, contexto y aventurarse. Podemos concluir con posibilidades de seguir desarrollo teórico y empírico de los efectos de construir emprendimiento urbano. HACIA UNA TEORÍA DE LA FINALIDAD DE......

Words: 11996 - Pages: 48

Mkt 487

...MKT 487 Notes 4p’s Price Product Place Promotion MKt mx Utility Form- Physical- low influence take the pieces of our product that are superior and make them sound good Ex. Margine and Butter you can substitute it Time- When its available, time it takes to distribute, and saves time Task/service- something you don’t want to do ( clean your house , do your tax and etc,) Place/conv.- easily accessible Possession 4 E’s in Social Media Engage- Twitter, Facebook, snap chat, youtube Explore Educate- Facebook, blogs, youtube Entertain-youtube, snap chat *Market Segmentation- who they target and where they want to sell *Core competences- something you do well We should try to sell something we are good at making- Should incorporate in your strategy Gravity credit payments Case Relationships- to other businesses/clients Process credit cards Increase level service Social experiments- every one will make $70,000 a year You need to look external and internal issues- political environment, consult with their customers Mission statement- needs to be narrow and to the point of what the companies believe and who their customers are 1. Find them 2. Get to know them 3. Understand what they like 4. Know what you can offer for and use it to add to their happiness 5. Adapt and grow as they change 6. Get to know them on a level when know what they need before they ask 7. Be proactive in the relationship 8.......

Words: 279 - Pages: 2

Mkts Strategy

...Defend market share 3. Expand market share MARKET CHALLENGER STRATEGIES 1. Define strategic objective and opponents 2. Choosing an attack strategy MARKET FOLLOWER STRATEGIES MARKET NICHE STRATEGIES ================ A. 1. MARKET LEADER STRATEGIES EXPAND TOTAL MARKET • New Users E.g.: perfume:--> non-users (mkt-penetration strat) --> men (new market strat) --> other countries (geo-expan strat) E.g.: J&J Baby shampoo: birthrate declining --> ads target adults --> leading brand • New uses Cereals: as snacks --> increase frequency of use OJ: “not for breakfast anymore” Du Pont nylon: parachute-->pantyhose-->blouses & shirts --> auto tires -->seat belts --> carpeting Arm & Hammer: baking--> fridge deodorant --> quell kitchen grease --> carpet/pet deodorant --> bath tub relaxant --> toothpaste --> ???? • More usage: Michelin: want French to drive more --> rate restaurants (best in south --Provence & Riviera) --> publish guidebooks with maps and sights along the way 2. DEFEND MARKET SHARE • decide where to defend • continuous innovation along Mktg Mix Position defense: - purely defensive not enough --> must take offensive counter-measure Eg: Coke --> multi segments of cola mkt --> enter wine market --> acquire fruit drink companies --> desalination equipment --> plastics Flanking defense: - guarding territory not enough - create outposts/flanks: --> protect weak front --> invasion base for counter-attack Eg: Hyvee: supermkt still dominant yet facing challenges from other......

Words: 1301 - Pages: 6

Mkt/421

...Running Head: IMPORTANCE OF MARKETING Importance of Marketing Jason McCleney 3/10/2012 ADA ACC. MKT/421 Stephen Fritzenkotter Definition of Marketing In a moral formal setup, business and non-business organizations are also involved in marketing. The products that are marketed can be goods or services. A place, an idea, an individual or even a cause, can be marketed. Many management thinkers consider marketing to be most critical function of a business. In a business organization, the marketing division generates the revenues essential for the survival and growth of the firm, the finance department manages these revenues and the department like R&D, production or manufacturing uses them to create products and services (Kotler, 2009). But the real challenge to the markets lies in generating those revenues profitably, by satisfying customers in a socially responsible manner (Kerin, 2009). In my point of view marketing is an activity of producing, promoting, and providing goods and services to customers and businesses. It is a process of creating and directing an organization to sell goods or services that people are willing to buy. Marketing builds and maintains a preference for a particular product and company within the target market. It involves acquisition of new customers and retention of existing customers. American Marketing Association was proposed definition of marketing in 1985, which is as follows: “Marketing is the process of......

Words: 771 - Pages: 4