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Mkt Plan

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Group Project Marketing Plan

Introduction
BRANDS which has been continuously voted as Asia’s Most Trusted Brand, is one of the brands of Cerebos Pacific Limited, whose version is to be the leading food and health supplements enterprise.

BRAND’S contains different product lines. Our new product is Inner Shine’s Xylo-oligosaccharidea plus probiotics contains the popular probiotics spores, Xylo-oligosaccharides and dietary fiber, just contains 6Kcal and peach favor (A1) can help to maintain the digestive function, defecation and increase the intestinal peristalsis in order to make the stool soft and discharge smoothly and the above function has been proved by the Provedence University in Taiwan. (A2) and support that the ingredients are targeted the problem of digestive and constipation.

To develop a marketing plan for our new product, we will firstly analyze the macro and micro-environment.

Macro environment
For demographic environment, changing in workforce means more people are educated (A3). Customers may increase awareness of the importance of health and the ingredients of the product.

For economic environment, income is increased in general because of the minimum wage (A4) may cause people spend more money on buying the health supplements. According to the news, there are about 35% of people spent about $200 to $300 a month on buying health supplements (A5) every month.

For cultural environment, as the government encourages citizens concern more about their health. Besides, many people want to have a slim figure (A6), they request more healthy food with low kcal.

For technological environment, the people aged 12-64 years old citizens spend 145 minutes in browsing internet and 140 minutes in watching television. Besides, the elderly who aged 50 -64 years old, browsing the internet is increased from 15% to 31% in this few years (A7). On the

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