Premium Essay

Mkt Policy of Grameen Phone

In: Business and Management

Submitted By adnananm
Words 6745
Pages 27
Cellular phone has become such a vital necessity if our day to day life that we can not spend a single day without it. In the current scenario of today’s telecom sector, we find some names everywhere and their activities are touching our lives. The name of the cellular operators like GrameenPhone, AKTel, Banglalink, and Citycell & Teletalk is expanding with their activities to gain their respective goals.

To execute their goals accurately, they adopt several marketing strategies. In our report we have focused the vital business strategies from different viewpoints of GrameenPhone. From this analysis we have able to identify their process of capturing different generations and the key factors of their market acceptance.

From this study we are able to know about market segmentations, positions, marketing mix, SWOT analysis and various special features of GrameenPhone.
Then we have discussed about the competitive advantage of the company. From our discussion we have found that grameen phone is the market leader, banglalink is the market challenger, AKTEL is the market follower and Citycell is the market nicher.
Then last of all we have analyzed the SWOT analysis. In our SWOT analysis we have tried to discuss about the strength weakness opportunities and treats as broadly as possible. Then we have discussed about the marketing mix strategies. Marketing strategies are the strategies of each company with 4ps that is product, price, place and promotion. We have tried to discuss broadly the the company’s marketing mix strategy.

From our overall activities, we can say that cellular phone sector is the most crucial for the growth of our economy and to survive in global market.

We have tried to made our report as comparable as possible. We have tried to input as much data as possible. Last of all we have tries utmost to make it effective and interesting....

Similar Documents

Premium Essay

Marketing of Energy Drink

...|MD.MOINUL HUQ | |[pic] | | | |H # 703, Road # Joy Bangla Road, lane#11,ward#9, Block #A, | |Bogertek, South Khailkur, Barabari, National University-1704, | |Dist# Gazipur. Mobile +8801710912285, moinul_h2003@yahoo.co.in | | | | | | | Career Summary: Dedicated professional with 12+ year's solid Business Management Experience in Sales and Marketing field with Multi Diversified Industries. Professional Experiences: 1. Chief Executive Officer.- Moinul Corporation , July 2000 –......

Words: 1804 - Pages: 8

Premium Essay

Internship Report

...AN ANALYSIS OF THE PRACTICE AND APPLICATION OF "STEALTH MARKETING” THROUGH CUSTOMER RELATIONSHIP MANAGEMENT & THE FRONTIER OF COMPETITIVE DIFFERENTIATION (GRAMEENPHONE PERSPECTIVE) By Tarannum Binte Shaheed ID: 081 044 030 An Internship Report Presented in Partial Fulfillment of the Requirements for the Degree Bachelor of Business Administration Fall 2012 NORTH SOUTH UNIVERSITY February 2013 1 AN ANALYSIS OF THE PRACTICE AND APPLICATION OF "STEALTH MARKETING” THROUGH CUSTOMER RELATIONSHIP MANAGEMENT & THE FRONTIER OF COMPETITIVE DIFFERENTIATION (GRAMEENPHONE PERSPECTIVE) Submitted to: Dr. Jashim Uddin Ahmed Internship Supervisor Director & Lecturer, School Of Business BUS 498: Internship Submitted By: Tarannum Binte Shaheed ID # 081 044 030 Bachelor of Business Administration (Fall 2012) NORTH SOUTH UNIVERSITY 2 LETTER OF TRANSMISSION February 15, 2013 To Dr. Jashim Uddin Ahmed Director & Lecturer School of Business North South University Bangladesh Subject: Submission of Internship Report Dear Sir, It is my great honor to submit the report of my 3 months long Internship Program in Grameenphone Ltd. The report titled ―An analysis of the practice and application of Stealth Marketing through Customer Relationship Management & The frontier of Competitive Differentiation (Grameephone‘s Perspective)‖ is the final outcome of successful completion of my internship program at the company. It has been a joyful and enlightening experience for me to work in an......

Words: 8251 - Pages: 34

Premium Essay

Unilever

...ASSIGNMENT On Holistic marketing concept on Unilever Bangladesh limited Course Name: Marketing Management Course Code: MKT-425 Section: A Submitted to: Farhana Noor Lecturer Department of Business and Administration Faculty of Business and Economics Daffodil International University Submitted by: Kamrul islam 093-11-1280 Tuhin Mir 093-11-1279 Md. Sabuz uddin 093-11-1298 Submission date: 04/07/2012 Holistic Marketing Defined “A marketing strategy that is developed by thinking about the business as a whole, its place in the broader economy and society, and in the lives of its customers. It attempts to develop and maintain multiple perspectives on the company’s commercial activities.” The Holistic Marketing Concept has 4 elements. Internal marketing, integrated marketing, socially responsible marketing, and relationship marketing. Introduction to Unilever No matter who you are, or where in the world you are, the chances are that our products are a familiar part of your daily routine. Every day, around the world, people reach for Unilever products. Unilever today: Our brands are trusted everywhere and, by listening to the people who buy them, we've grown into one of the world's most successful consumer goods companies. In fact, 150 million times a day, someone......

Words: 3237 - Pages: 13

Premium Essay

Analyzing Current Sbu’s for Assigning Resources (by Using Boston Consulting Group Approach): Example for Bangladesh Perspective.

...article center Tuesday, July 24, 2012 mkt plan final mkt plan final 1. Introduction of “Tea Garden” Tea is the most popular non-intoxicating beverage in the world enjoyed by the rich and poor alike. Tea drinking was quite common in every part of the world. The most popular form of value addition is selling branded tea. This involves not only the packing of tea but also blending of other varieties to maintain consistency of taste. To arrive at a blend, expert tea tasters sample hundreds of liquors. Convenient drinks like instant tea (soluble tea powder), tea bags (bags are dipped in hot water), ready to drink (served in cans) and flavored tea (with vanilla, strawberry flavor) are becoming popular in developed countries like the USA and Japan. So we bring our new product “Tea Garden”: The ultimate readymade milk tea in the Bangladeshi market. But this product is quite different from other. Every one offer this kind of product in a powdered form which need to boil in water for 2-3 minutes and then filter it to drink but this is time consuming, other company provide tea bag of raw tea and other market this as a form of cans. But we bring this product in a tea bag with separated chamber for each item that is sugar, milk and tea leaves. This product is completely new in Bangladeshi market. We are going to introduce this product with the slogan “Refreshing Bangladesh”. And we are here to refresh the Bangladesh again with a strong sprite. 1.1 Product Preview This......

Words: 7811 - Pages: 32

Premium Essay

Manush

...“Service awareness status of Grameenphone subscribers which leads a better customer experience" BRAC Business School Internship report on “Service awareness status of Grameenphone subscribers which leads a better customer experience" Submitted To SYEDA SHAHARBANU SHAHBAZI Senior Lecturer BRAC Business School BRAC University Submitted By ANIMASH MALLICK ID: 07204039 S U B M I S S I O N D A T E: JANUARY 16, 2012 Letter of Transmittal 16th January, 2012. Syeda Shaharbanu Shahbazi Faculty BRAC Business School (BBS) BRAC University, Dhaka. Subject: Submission of Internship Report on “Service awareness status of Grameenphone subscribers”. Dear Madam, Here is my internship report on “Service awareness status of Grameenphone subscribers” which you approved as my research topic. Though this report, I have tried to focus on the company background, performance, case studies along with the research on the aforementioned topic. Now, I am looking forward for your kind appraisal of this project. I hope that you will enjoy reading the report paper as much as I had enjoyed doing it. Thank you very much, for giving me such an opportunity to complete such an interesting project. Sincerely Yours, ________________ Animash Mallick (ID: 07204039) Acknowledgement This report would have been impossible without the valuable contributions and limitless help of several individuals. First, my thank goes to the Almighty God for giving me the grace to finish this......

Words: 16222 - Pages: 65

Premium Essay

Capital Market

...RECENT TRENDS IN CAPITAL MARKET OF BANGLADESH: CRITICAL EVALUATION OF REGULATION by Syed Golam Shahjarul Alam A thesis submitted in partial fulfillment of the requirements for the degree of Professional Master in Banking and Finance Examination Committee: Dr. Sundar Venkatesh (Chairperson) Dr. Winai Wongsurawat Dr. Yuosre Badir Nationality: Previous Degree: Bangladeshi Master of Business Administration University of Dhaka Dhaka, Bangladesh Bangladesh Bank (Central Bank of Bangladesh) Scholarship Donor: Asian Institute of Technology School of Management Thailand May2012 ACKNOWLEDGEMENTS My greatest Gratitude is given to Dr. Sundar Venkatesh, my project advisor, for his deep insight in capital market, which helped me to accomplish the project paper. His dedication towards teaching, motivating and supervising influenced me greatly, leading to do my project work carefully and seriously. I wish to express my deepest gratitude and appreciation to Bangladesh Bank, My office, for granting me a scholarship, to pursue my Masters in banking and finance. I express my gratitude and deepest appreciation to my friend Ms. Senjuti binte rafiq, My Colleagues in Bangladesh Bank and DSE Library staffs who helped me by providing valuable suggestions and necessary data for my analysis. I am very much thankful to Dr. Winai Wongsurawat and Dr. Juthathip Jongwanich for their valuable suggestions regarding my project. I express my gratitude and deepest appreciation to Ms...

Words: 15692 - Pages: 63

Premium Essay

Share Market

...RECENT TRENDS IN CAPITAL MARKET OF BANGLADESH: CRITICAL EVALUATION OF REGULATION by Syed Golam Shahjarul Alam A thesis submitted in partial fulfillment of the requirements for the degree of Professional Master in Banking and Finance Examination Committee: Dr. Sundar Venkatesh (Chairperson) Dr. Winai Wongsurawat Dr. Yuosre Badir Nationality: Previous Degree: Bangladeshi Master of Business Administration University of Dhaka Dhaka, Bangladesh Bangladesh Bank (Central Bank of Bangladesh) Scholarship Donor: Asian Institute of Technology School of Management Thailand May2012 ACKNOWLEDGEMENTS My greatest Gratitude is given to Dr. Sundar Venkatesh, my project advisor, for his deep insight in capital market, which helped me to accomplish the project paper. His dedication towards teaching, motivating and supervising influenced me greatly, leading to do my project work carefully and seriously. I wish to express my deepest gratitude and appreciation to Bangladesh Bank, My office, for granting me a scholarship, to pursue my Masters in banking and finance. I express my gratitude and deepest appreciation to my friend Ms. Senjuti binte rafiq, My Colleagues in Bangladesh Bank and DSE Library staffs who helped me by providing valuable suggestions and necessary data for my analysis. I am very much thankful to Dr. Winai Wongsurawat and Dr. Juthathip Jongwanich for their valuable suggestions regarding my project. I express my gratitude and deepest appreciation to Ms...

Words: 15692 - Pages: 63

Premium Essay

Case Study

...PART II INSTRUCTOR’S NOTES ON TEXT CASES CASE GUIDE CHAPTER CASE | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 1–1 Starbucks – Going Global Fast | X | X | | X | X | | | | | | X | X | | | | | | | | 1–2 Nestlé – The Infant Formula Incident | | X | X | X | X | | | X | | | X | X | | | | | | | | 1–3 Coke and Pepsi Learn to Compete in India | | | | X | X | X | | | | | X | X | | | | | | | | 1-4 Marketing Microwave Ovens to a New Market Segment | | | | X | X | | | | | | X | X | | | | | | X | | 2–1 The Not-So-Wonderful World of EuroDisney | | | | X | | X | X | X | | | X | | | | | | | X | | 2-2 Cultural Norms, Fair and Lovely, and Advertising | | | | X | X | | | X | | | X | X | | | | | | | | 2–3 Starnes-Brenner Machine Tool Company – To Bribe or Not to Bribe | | | | | X | | X | | | | | | | | | | X | | | 2-4 Ethics and Airbus* | | | | X | X | X | X | | | | | | X | | | | | | | 2–5 Coping with Corruption in Trading with China | | | | | X | X | X | | | | | | | | | | | | | 2–6 When International Buyers and Sellers Disagree | | | | | | | X | | | | | | | | X | | | | | 2-7 McDonald’s and Obesity | ...

Words: 50890 - Pages: 204