...Company G 3-Year Marketing Plan Assessment Code: MKT1 Student Name: Student ID: Date: Mentor Name: Table of Contents Introduction 3 Mission Statement 3 Market Objectives 3 Target Market 3 Product Objective 3 Price Objective 3 Place Objective 4 Promotion Objective 4 Competitive Situation Analysis 4 Consumer Product Classification 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 5 Strengths 5 Weaknesses 6 Opportunities 6 Threats 6 Marketing Strategies 6 Product Strategies 7 Price Strategies 7 Place Strategies 7 Promotion Strategies 7 Tactics and Action Plan 7 Product Action Plan 7 Price Action Plan 8 Place Action Plan 8 Promotion Action Plan 8 Monitoring Procedures 8 Introduction Companies G is wholesale appliance business focusing elite urban singles and couples; affluent retires in sunbelt cities; sophisticated townhouse couples; upscale urban singles and couples who are looking to upgrade their traditional top-end washer and dryer to the newer front-end washer and dryer appliances by Frigidaire. Mission Statement Company G will provide the highest quality Frigidaire brand products, superior customer service and cost-effective solutions to our customers, resulting in sales, profit and a mutually long-term relationship with our suppliers and customers. Market Objectives Target Market Our ideal customer are elite urban...
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...Company G 3 Year Marketing Plan Assessment Code: MKT1 Student Name: Annette Davison Student ID: 000278648 Date: 4-14-14 Mentor Name: Jennie Aguirre Introduction Company G a leader in the small appliance industry announces a new product to simplify your time in the kitchen baking with our new XG Standing Mixer. The XG Standing Mixer comes with an LCD touch screen that enables you to program mixing times, speed and much more. Mission Statement We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions. Product Description and Classification The XG Stand Mixer is a standing countertop mixer with a base and a 409 stainless steel bowl. It comes with an LCD touch screen that allows the user to program how long the mixer mixes and at what speed. The bowl also comes with a removable splash guard to prevent the ingredients from splashing out. The innovative design of the LCD touch screen is a first for this type of mixer. It will allow the user to set the mixing time without worrying how long the mixer has been on. The mixer starts when you hit the start button and will mix at the set speed until time has expired. You can also set the mixer to mix at a set speed then change to another speed at a certain time period. Anything that needs to be mixed together can be with the XG Standing Mixer. Consumer Factors The XG Standing Mixer will be considered a shopping product in the three way classification, supported...
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...Company G 3-Year Marketing Plan Assessment Code: MKT1 Student Name: Nicole Ziegler Student ID: 000276886 Date: 09/21/2014 Mentor Name: Christopher Primm Table of Contents Introduction 3 Mission Statement 3 The Product 3 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 5 Strengths 5 Weaknesses 6 Opportunities 6 Threats 6 Market Objectives 7 Product Objective 7 Price Objective 7 Place Objective 7 Promotion Objective 7 Marketing Strategies 7 Product Strategies 7 Price Strategies 7 Place Strategies 7 Promotion Strategies 8 Tactics and Action Plan 8 Product Action Plan 8 Price Action Plan 8 Place Action Plan 9 Promotion Action Plan 9 Monitoring Procedures 9 Introduction Company G is recognized by the small appliance industry as well as received by the community to be economically profitable. Company G has proven their leadership by exceeding consumer expectations in providing innovative new products using the most advance technology available today. The latest edition to their product line the Cook Pro System. Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronic solutions.” The Product The Cook Pro System has several different features that allows the most successful full time employed male and female to become...
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...Company Q 3-Year Marketing Plan Table of Contents Introduction 3 Mission Statement 3 The Product 3 Consumer Product Classification 4 Target Market 4 Competitive Situation Analysis 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 5 Strengths 6 Weaknesses 6 Opportunities 6 Threats 7 Market Objectives 8 Product Objective 8 Price Objective 8 Place Objective 8 Promotion Objective 8 Marketing Strategies 8 Product Strategies 9 Price Strategies 9 Place Strategies 9 Promotion Strategies 9 Tactics and Action Plan 10 Product Action Plan 10 Price Action Plan 10 Place Action Plan 11 Promotion Action Plan 11 Monitoring Procedures 11 Introduction Company Q produces the GWell Air Purifier which effectively removes smoke in the air, dust particles, pollen, and other particulates that may cause allergic reactions to young children and sensitive adults. Compay Q’s team of engineers and designers developed the GWell Air Purifier through concept and prototype testing. They found that the visual design and features of the appliance is very appealing to potential buyers. Extensive testing showed that this product is a very efficient product in purifying the air. In addition, the company’s production process is very efficient and results in a minimal amount of raw material waste. These factors and the small-front investment for the product will enable to company to offer the products at the lowest possible cost in relation...
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...Company G 3-Year Marketing Plan Assessment Code: MKT1 Date: 07/14/2014 Table of Contents Introduction 3 Mission Statement 3 Product Description and Classification 3 Consumer Product Classification 4 Target Market 4 Competitive Situation Analysis 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 6 Strengths 6 Weaknesses 7 Opportunities 7 Threats 8 Market Objectives 8 Product Objective 8 Price Objective 9 Place Objective 9 Promotion Objective 9 Marketing Strategies 9 Product Strategies 9 Price Strategies 10 Place Strategies 10 Promotion Strategies 10 Tactics and Action Plan 11 Product Action Plan 11 Price Action Plan 11 Place Action Plan 12 Promotion Action Plan 12 Monitoring Procedures 12 Introduction Company G has built a reputation as being an innovator with its product solutions. Consumers have learned to link trust and value with all of Company G’s product lines. Breaking ground and exploring new territories is engrained in our company history. When opportunities present themselves, our company has acted quickly to take advantage in order to sustain growth and corporate viability. Pet care is our most recent horizon and the following marketing plan details the approach and tactics needed in order for Company G to become recognizable within the market and meet our corporate objectives of growth and prosperity. Mission Statement “We enable consumers to improve the quality and convenience...
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...Company G 3-Year Marketing Plan Student Name: Student ID: Date: Mentor Name: Table of Contents Introduction .................................................................................................................................................. 3 Mission Statement ........................................................................................................................................ 3 The Product ................................................................................................................................................... 3 Consumer Product Classification............................................................................................................... 3 Target Market ............................................................................................................................................... 4 Competitive Situation Analysis ..................................................................................................................... 4 Analysis of Competition using Porter’s 5 Forces Model ............................................................................ 4 SWOT Analysis............................................................................................................................................... 5 Strengths ................................................................................................................................................... 5 Weaknesses...
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...Company G ------------------------------------------------- 3-Year Marketing Plan MKT1 Kathy Macellari-Solis 216139 October 8, 2012 INTRODUTION 3 Mission Statement 3 The Product 3 Target Market 4 Marketing Objectives 4 Analysis of Competition using Porter’s 5 Forces Model 5 SWOT Analysis 6 Marketing Strategies 8 Tactics and Action Plan 10 Monitoring Timeline 12 Introduction Company G has been the leading Manufacturer of Top selling small appliances since 1974. We build quality appliances, built to last and that will add a touch of class and convenience to your home and Life. Always offering new innovations for consumers, as we are large enough to meet your needs, yet small enough to know them. Our newest Product to introduce is a single cup coffee brewer called “Quick Cup”. Its design is sleek and innovative, and provides the convenience of a hot beverage in minutes for the person on the go, Improving quality of life, by saving waste and time! Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions” The Product Our new “Quick Cup” brewing station was designed for working class America to grab a quick brew of a single...
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...This worksheet is a complement to the study guide for both the MKT1. The purpose of this worksheet is to help you think about and apply important marketing concepts to Company G. By working through the exercises and matrices introduced in this worksheet (Section A, Section B, and Section C), you are laying the foundation for your marketing plan required in this assessment. This worksheet should be completed before you write your Marketing Plan, for which a template is provided. SECTION A – Product and Target Market The purpose of this exercise is to help you define and classify your chosen product, and define a specific target market. What a product is, how it supports the company mission, and how it fits into the market must be well understood in order to market it effectively. The target market must also be a fairly narrow, specific group of customers for this task. Product Product Description & Support of Mission Statement: Describe the different features of your product, then explain how that feature supports the given mission statement Example: Product Description: ACME Roadrunner pellets Mission Statement: Our mission is to delight our customers and channel partners by providing high quality, effective roadrunner pellets with timely delivery, superior customer service, and the best warranty in the industry. Feature: potent roadrunner deterrent chemicals How this supports the mission statement: The concentrated formula makes our pellets more effective...
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...Company G 3-Year Marketing Plan Assessment Code: Mkt1 Student Name: Rhonda Wilson Student ID: 000165977 Date: May 25, 2009 Mentor Name: Khirstin Hadley Table of Contents Introduction Error! Bookmark not defined. Mission Statement Error! Bookmark not defined. Market Objectives Error! Bookmark not defined. Target Market Error! Bookmark not defined. Product Objective Error! Bookmark not defined. Price Objective Error! Bookmark not defined. Place Objective Error! Bookmark not defined. Promotion Objective Error! Bookmark not defined. Competitive Situation Analysis Error! Bookmark not defined. Consumer Product Classification Error! Bookmark not defined. Analysis of Competition using Porter’s 5 Forces Model Error! Bookmark not defined. SWOT Analysis Error! Bookmark not defined. Strengths Error! Bookmark not defined. Weaknesses Error! Bookmark not defined. Opportunities Error! Bookmark not defined. Threats Error! Bookmark not defined. Marketing Strategies Error! Bookmark not defined. Product Strategies Error! Bookmark not defined. Price Strategies Error! Bookmark not defined. Place Strategies Error! Bookmark not defined. Promotion Strategies Error! Bookmark not defined. Tactics and Action Plan Error! Bookmark not defined. Product Action Plan 7 Price Action Plan 7 Place Action Plan 7 Promotion Action Plan 7 Monitoring Procedures Error! Bookmark not defined. Mission Statement: Our mission is to provide top quality...
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...Company G 3-Year Marketing Plan Assessment Code: Mkt1 Table of Contents Introduction Error! Bookmark not defined. Mission Statement Error! Bookmark not defined. Market Objectives Error! Bookmark not defined. Target Market Error! Bookmark not defined. Product Objective Error! Bookmark not defined. Price Objective Error! Bookmark not defined. Place Objective Error! Bookmark not defined. Promotion Objective Error! Bookmark not defined. Competitive Situation Analysis Error! Bookmark not defined. Consumer Product Classification Error! Bookmark not defined. Analysis of Competition using Porter’s 5 Forces Model Error! Bookmark not defined. SWOT Analysis Error! Bookmark not defined. Strengths Error! Bookmark not defined. Weaknesses Error! Bookmark not defined. Opportunities Error! Bookmark not defined. Threats Error! Bookmark not defined. Marketing Strategies Error! Bookmark not defined. Product Strategies Error! Bookmark not defined. Price Strategies Error! Bookmark not defined. Place Strategies Error! Bookmark not defined. Promotion Strategies Error! Bookmark not defined. Tactics and Action Plan Error! Bookmark not defined. Product Action Plan 7 Price Action Plan 7 Place Action Plan 7 Promotion Action Plan 7 Monitoring Procedures Error! Bookmark not defined. Mission Statement: Our mission is to provide top quality appliances that will become the global brand of choice. Company G was established by top designers...
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...Company G Assessment Code: MKT1 Task 318.1.5-06-15 Student Name: Student ID: 00032713 Date: 10/03/14 Mentor Name: Table of Contents Introduction 3 Mission Statement 3 The Product 3 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 4 Strengths 5 Weaknesses 5 Opportunities 6 Threats 6 Market Objectives 6 Product Objective 6 Price Objective 6 Place Objective 6 Promotion Objective 7 Marketing Strategies 7 Product Strategies 7 Price Strategies 7 Place Strategies 8 Promotion Strategies 8 Tactics and Action Plan 8 Product Action Plan 8 Price Action Plan 8 Place Action Plan 9 Promotion Action Plan 9 Monitoring Procedures 9 Introduction Company G is a highly knowledgeable company in the electronics field. We are now venturing into the small appliance arena. With our knowledge of technology and the resources we have available to us, we are confident that the line of appliances we are offering will open up many new doors and possibilities to our company. Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronic solutions.” The Product Company G has been working to create a beverage maker that not only services hot beverages but can also be transformed into a cold beverage maker. This appliance will blend both worlds together and...
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...Company G 3-Year Marketing Plan Assessment Code: MKT1 Table of Contents Mission Statement 3 The Product 3 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 4 Strengths 5 Weaknesses 5 Opportunities 5 Threats 6 Market Objectives 6 Product Objective 6 Price Objective 6 Place Objective 6 Promotion Objective 7 Marketing Strategies 7 Product Strategies 7 Price Strategies 7 Place Strategies 7 Promotion Strategies 7 Tactics and Action Plan 8 Product Action Plan 8 Price Action Plan 8 Place Action Plan 8 Promotion Action Plan 8 Monitoring Procedures 9 Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronic solutions.” The Product Company G present a free standing that compliments with todays premium countertop appliances. This new Premium Stainless Steel Can Opener that makes life a lot easier and do things faster and with precision. Brushed stainless steel finish, with embossed Company G's logo makes it look so luxurious. It has a wide base that prevent tipping or sliding. A precision power cut and magnetic lid holder is attached to the remoable arm that makes the cleaning easy. The product has stainless steel construction. It has a top of the line stainless steel blade and operates in one touch of a button. Opens any standard size can and it has removable lever...
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...Company G 3-Year Marketing Plan Assessment Code: MKT1 Student Name: Student ID: Date: 03/05/2011 Mentor Name: Table of Contents Introduction 3 Mission Statement 3 Market Objectives 3 Target Market 3 Product Objective 3 Price Objective 3 Place Objective 4 Promotion Objective 4 Competitive Situation Analysis 4 Consumer Product Classification 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 5 Strengths 5 Weaknesses 6 Opportunities 6 Threats 6 Marketing Strategies 6 Product Strategies 7 Price Strategies 7 Place Strategies 7 Promotion Strategies 7 Tactics and Action Plan 7 Product Action Plan 7 Price Action Plan 8 Place Action Plan 8 Promotion Action Plan 8 Monitoring Procedures 8 Introduction Companies G is wholesale appliance business focusing elite urban singles and couples; affluent retires in sunbelt cities; sophisticated townhouse couples; upscale urban singles and couples who are looking to upgrade their traditional top-end washer and dryer to the newer front-end washer and dryer appliances by Frigidaire. Mission Statement Company G will provide the highest quality Frigidaire brand products, superior customer service and cost-effective solutions to our customers, resulting in sales, profit and a mutually long-term relationship with our suppliers and customers. Market Objectives Target Market Our ideal customer are elite urban singles and couples, affluent retires in South and Southeast cities,...
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...Company G 3-Year Marketing Plan Jessica Chapman – 000200084 Western Governor’s University MKT1 Table of Contents Introduction 3 Mission Statement 3 The Product 3 Consumer Product Classification 4 Target Market 5 Competitive Situation Analysis 5 Analysis of Competition using Porter’s 5 Forces Model 5 SWOT Analysis 6 Strengths 7 Weaknesses 7 Opportunities 7 Threats 8 Market Objectives 8 Product Objective 8 Price Objective 8 Place Objective 9 Promotion Objective 9 Marketing Strategies 9 Product Strategies 9 Price Strategies 9 Place Strategies 9 Promotion Strategies 9 Tactics and Action Plan 10 Product Action Plan 10 Price Action Plan 10 Place Action Plan 10 Promotion Action Plan 11 Monitoring Procedures 11 Introduction Company G has a long standing reputation of quality and innovation in its products. This reputation stems from the consumer confidence the company has delivered since its inception in 1981 by the inventor, Ash Williams. Mr. Williams always valued the consumers who were willing to use new, unfamiliar products. He felt that these new products needed to be convenient and of the highest quality, as not to disappoint these courageous consumers. Company G has never faltered from this tradition as it has grown, and the Shop Smart line is set to promote Company G’s reputation to even greater heights. Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing...
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...Marketing MKT1 Task 1 3 Year Marketing Plan for Company G’s New Product Line: The Steam Clean Pro Pg. 1 Company G’s Mission Statement is as follows: “We enable consumers to improve the quality and convenience of their lives by providing high quality, innovative electronic solutions.” Company G has accomplished its goal with their most recent new product line; The Steam Clean Pro. Product Support of Mission Statement The innovative adjustable locking capabilities on our trigger controlled handle enables users to switch from spot cleaning to the entire surface, with a push of a button. Because it allows the consumer to easily change the length of the handle, it enables the consumer the convenience of one tool for multiple surfaces, improving the quality of their lives by saving time and money. The small and lightweight design allows for easier maneuverability with less strain and fatigue for the consumer. The swivel head makes it convenient for getting into those hard to reach places that hide germs which creates a healthier environment with less effort. Our steamer comes with 3 head attachments – the standard rectangle, the triangle and our special crevice tool. Each attachment is easy to change with just a push of a button, saving time and energy. Product Classification Using the three-way consumer product classification system, we have classified our Steam Clean Pro as a shopping product. We feel that consumers are going to take a considerable amount of time...
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