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Mkt1

In: Business and Management

Submitted By theredmonkey
Words 8181
Pages 33
11/16/13

Mkt1 Marketing Plan

k o pn G3Y aMa en P n C m ay - er r tg l ki a A ss et oeMK 1 eneA a , I 261 s s nC d: T Jnir m t SD 429 em f o T l f ot t b oC n n ae es Irdco ..................................... noutn..................................... t i .................................... 3 .................................... Mii Sa m n.................................. 3 so te et.................................. sn t .................................. .................................. Ma eO j te ................................... r t b cvs.................................. k e i .................................. .................................. 3 a eMa e...................................3 Tr t r t................................... g k ................................... .................................. Pout b cv .................................. rdcO j te.................................. e i ................................. 3 ................................. Pi O j te................................... re b cv...................................3 c e i ................................... .................................. P c O j te................................... l e b cv ................................... a e i .................................. 3 .................................. Po oo O j te................................ 3 rm tn b cv ................................. i e i ................................ ................................ C m ete iao A a s .............................. o ptv Sutn nli ............................. 4 i ti i ys ............................. ............................. C nu ePout lsi tn............................ osm r rdcCa i ao............................4 sf i ............................ c ........................... A a s oC m etn sg ot’5 ocs dl................... nli f o pto ui P rr F r Moe................... 4 ys i i n es e ................... ................... S TA a s.................................... WO nli.................................... ys.................................... ................................... 5 tnt .....................................5 Sr g s..................................... e h ..................................... .................................... Wekess.................................... ans ....................................6 e .................................... ................................... O prni ................................... 6 pot i s................................... u t ................................... e ................................... Tr t...................................... h a ...................................... e s ..................................... 6 ..................................... Ma en Srei .................................. r tg tt e ................................. 7 k i a g s ................................. ................................. Pout tt i .................................. rdcSre e ................................. 7 a g s ................................. ................................. Pi Srei ................................... re tt e .................................. 7 c a g s .................................. .................................. P c Srei ................................... l e tt e .................................. 8 a a g s .................................. .................................. Po oo Srei ................................ 8 rm tn tt e ................................ i a g s ................................ ................................ Tcc ad co P n................................ 8 ats n A tn l ................................. i i a ................................ ................................ Pout co P n................................. rdcA tn l .................................8 i a ................................. ................................ Pi A tn l ..................................9 re co P n.................................. c i a .................................. ................................. P c A tn l ..................................9 l e co P n.................................. a i a .................................. ................................. Po oo A tn l ................................ rm tn co P n................................ i i a ............................... 9 ............................... Moirg rcdr ................................1 noi Poeu s................................ 0 tn e ................................ ............................... I outn rdco n t i C m ay ia i ut-ai t ho g cm ay h h rdcs ot pr y rdc tpoi t h o pn G s nn syl d ge nl y o pn w i poue cn m oa pout o rv ee d re n c o c e r s d c svy osm rwtct g deeho g. udvl m nt mhs ei e ad rdcd nwt l av cnu e i ui eg t nl yO r ee p et a a dsnd n poue a e a e s h t n c o o e g bt w i f te a a n d i aK yor®t ho g, h h ss nn r lrj t . h po c r h he u s pt t Vr l eba e nl yw i ue a ie apo c rTe rj t c ar ee t u d c o c tn eo eo d p y a i qatadnoav kyor ota aj etuae rh t l’etnlaeTe i l s h h ul n i vte eba n n d cnsrc o t a es x r cs. h sa g i y n i d o a f e bt e a prbi otseo tnrpout poe qatad ovn neo t cnu e A di ayt ot iy f ir li a rdci rvs ul n cnei c f h osm r di nl, e al t h v uo y m i y e re . t lh o aaaiy fe co bten Mioo oe tg yt ad n nri bsd pri ss mwl vibi osl tn e e a c sf pri ss m n a A do -ae oe tg yt i ll t ei w r t an e d an e l poi datadl il im reapa rv e ul n fx iyn a tpel d i y e bi t k . Mii Sa m n so te et sn t C m ay icm i do rv i cnu e wtr o tnradnoav poutw i ehneh o pn G s o mt tpoin osm r i e li a n i vte rdc h h nac t t e dg s h v uo y n i s c e t ho g ueeprne e nl y srxeec. c o i www.bignerds.com/print/Mkt1-Marketing-Plan/104825 1/8

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Mkt1 Marketing Plan

Ma eO j te r t b cvs k ei Tr t re a eMa t g k Tipouticya e w ri po soa ae 54. hs cnu e hv a i o eag f m h rdcdet tgt ok g rf s nl g 2-5Tee osm r ae nn m r er s r l r s n ei s s c n o $0 0 t$0, 0Ticnu eit ho g-eednads evy nae icn m oa 5, 0o 10 0. h osm r e nl ydpnetn ihai eggdn ot pr y 0 0 s sc o l e r t ho g, c d g s oCod o ptgsc l ei s apoe,n t ls e nl yi l i ue f l cm un,oi m d ,m r hnsada e . c o nu n u i a a t bt Pout b cv rdcO j te ei Te rdcoj te f o pn Gia rdcl nh h h icaeg t m read s bs a h poutb cv oC m ay s pout uc w i wl hlneh a tn et l n ei a c l l e k ai h ehne l eocs m r yl. tn 2 ot ,rdcsl wl nac potb 1%. nacde lfut el ayWii1 m n spouta s iehne rf y 8 v o o t h h e l i s Pi O j te re b cv c ei Te re b cv oC m ay wlel pot iia e h e m n t en. h pi oj te f o pn G ir i rfwtn n i t n ot i le c ei l az e i h ge hm i P c O j te l e b cv a ei Te l e b cv f t nwC m ay pout c ds n xli 6-a l nh i B sB y h p c oj teo h e o pn G rdci l e a ec se 0dya c wt et u. a ei r e nu uv u h F lwn t 6-a l nhpoutvibi wl e s bse ie ho esl t ra ca s n oo i h 0dya c,rdcaaaiy ib et l dn i tt re c d e i hi ad l ge u ll l t ai h g h e e tl n A ao a a olee irTe xlitar m nwtB sB y eu so -otrm tn f e m zn s n nn rae h ec si g e et i et u scr l cspo oo ot i tl. uvy e h e w i h poutn a ogi pre h tpoi pe i poutl e et fu l nhs rdcad n no g anr i o rv e r u rdcp cm ni u r a ce. n t sp d mm a n te u Po oo O j te rm tn b cv i ei Te rm tn b cv itaa 1% ot t l m resa wtn i t n ot . h po oo oj teso ti 5 f ea e a thr iie h e m n s i ei tn h bt k e h ge h C ptv Sutn nli m ete iao A a s o i ti i ys C nu ePout lsi tn osm r rdcCa i ao sf i c Tipout c sfd s sop g rdc C nu ecm asn n r er irao tt ls n h rdci lsi a a hpi pout osm ro pro ad e a hne tnoa e ad s s ai e n . i s c li bt P -lr te ia o i nf t . h pr ai dci int aei t. di nl,ne pout C ae avss dmn t c rTe u hsg ei ns om d lhyA di ayoc a rdci tn i a ao c n s o gl t l o s pr ae, ei ni i etet ovt i r sd rdcretnAf u o poutule ad u hsdt fac l vs nm ta sn e e poute no. o s n rdcqats n c h n an m i e ca ti c i i i oav f te, adi tcm ete ri w i l d det aoeh A ao Knl s hy n vtee u si di no o ptv pin h ha s icy bv t m zn i e l t n i ar n t o i i cg c n r l e d ,i l g bl t Mioo Src t l,n aj et t A p i d iapadet tcnu e ad e w h c sf uaea e ad d cnt h pl P wl pelicyo osm r n o e r t f bt a o e e a l r l s psi lipcsl. h prbi, e vibi ooe tg yt sl tn e enh A do O oi e m ata sTe ot iyt aaaiy fpri ss m e co bt e t nri S t y v e al h t ll t an e ei w e d adh Mioo p tr wleu cnu e f ma u br f a esg et A a s oC m etn n t c sf lf m iscr osm r r nm eom r tem n . nli f o pto e r t ao l e so k s ys i i ui P rr 5 ocs dl o ptv Rvl C m etnnh t l m reiag sv. i or sg ot’ F r MoeC m ete i r o pto it a e a t gr seWhe u n es e i i ay i i e bt k s e i l i oav poutens s s m recaegrt deto pto i l e A p , c sfA ao, n vte rdcdfe u a a a thlne h iccm etnn u s pl Mioo, m zn n i i k l ,e r i cd i e r t ad og , h h ret l e,epc d l t n s o pn s h h o t g a sm resa . u n G ol w i a s bs dr et e coi cm ai w i hl h r t t a thr O r e c e ai h s e er c e c d e ee k e deto pt rhv i oav, i lr one pout Tr t o N wEtn Tei cc onw iccm et s aen vtewd ye gid rdc . h af m e nat h l yl fe r i o n i e c z s e r r s f e e poutiravlsot t t l sg et e cm et s m r o a ost tai adh r et rdc se te hri h a e em n N w o pt re e e n cnie bs,n t e n s li y n e bt . i o g sn s e c l nhs fn pa dPdt KnlF e D adh Mioo Src t l a ky xm l.nete a ce oa udt i , e i e i H ,n t c sf uaea e r e ea p sI nvs u e a h d r e r t f bt e e c i oe do osm ra ule ,o ee aou o ehne cpbi s n f te a t kyoue o fr tcnu e r nkl hw vr f s n nacd aaii ade u s r h e f ss f fe se iy , c le t ar e e c m ren eotit s l nhsTr t o B yrTb tosm rf u o f te,pri ss m a tg fr nh ea ce. h af m ue al cnu e o s ne u soe tg yt , ki f s e u e r s e sc ar an e ad reMotopre rf s nlf o t Mioo O ;o ee A p l as a dfu taa . n pi . scroa po soa a rh r sf S hw vr pl o ls r iclo ti c t ei s v e c t , e y i e f t tn t i C n m oa eoo icni n clo pi pis h h rar altcnu e . er e f byr ot pr y cnmc odi s a f re o tw i a g eb o osm r Sa hso ue e r t o lr c n c e e e s c r i ete ad eue pi srmd cute ira poal Tr t o SplrSplr a a i n nvs n r cd re f ionrae r rbb . h af m upe upebr in c i d c o s tls e e e r is i gng pw r sogadh pt tl riu vno ih ha rae sc a A ao a altm re o ei t n,n t o naf ccm etns i ,se ir uh s m zn r b o a t sr e ei o r i g tls e e k sbt tpouttcnu e a t y hpa w l s un t pr aet lO e tg yt ues ot uste rdc o osm r sh so,s e a drgh u hs ie. pri ss m s im s i u s s e l i e c sf an e

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f uny h hh a hw vr h up fpri ss m f qet a i tet o ee t splooe tg yt srmbtMioo ad og mta s r e l g r ; ,e y an e o o h c sf n G ol i t r t e ie g oeee gd o ecs m r eprne w e oloe pri ss miip m n dWhe vrvr e pw rut al xeecd hn n n oe tg yt sm l et . i a l a o i y i y an e e e l sbt toe tg yt oen iip c, e o eoec splr sl os e d tet h af m uste pri ss m frgsn l et pw r fah upei t cni r ah a Tr t o i u an e fi a h i si l de r . e r Sbt t Teal i ut poi s wd vrtosbt t . poso t ls i kyors r uste h t e n sy rv e a i ae fuste O tn f a e wt eba a i s u btd r d e iy i s i u r bt h d e qi pea n Whe otfrx r leba sC m ay ’VraK yor® w i iui enh ue r l t i m soeetn kyor , o pn Gs i l eba , h hs n u it t ve . l f ea d t u d c q e m reatsieTe ot iypete f e rdcf tead a n deho g poi C m ay a tt it . h prbi,r i ot pout a r n pt t t nl y rv e o pn G k h m al t sg h eu , ee c o d wtscr t t enoao wl ob dpct it im d tfu . i eut h t i vtn inte ula dnh m eieu r h i ah n i l y ie e a te S TA a s WO nli ys Te rwh pot i wtt pt t f tes os e b sbt tl h seg s n oprni h g toprny i h a n de u icni r l us na Te tnt ad pot i s o ut h e e e a r d ay a i. r h ut e poi cndnen o pn Gs bi tcm e det ad s bs ie a a a ecaegrA rv e ofec iC m ay ’aiyo o pt icy n et l t l s m r thlne n d i l t er l a i sf h k l . aed sog a efl i ,o b e wtm re bi tl as f mto f eh e a r a e lay t n m r t lwn cm i d i a t iyoo lsr w ot te m j m r t r r k oo g n h k al t yi o t h r o k sg et dvl s n pot i f C m ay tdc ri p c it cm eteal m re l i em n ,ee p a oprnyo o pn G o elet l enh o ptv t e a ta n s o ut r a sa e i b t k , yg i t f nao f fu g wh h o dtno u r r t e u i r te o . SR N T S TE G H Pt t VraK yor®t ho g D atioe tg yt oens ot iy n i oao a n d i l eba e nl y ul n pri ss m frg P rbi adn vtn ee t u d c o i y an e fi al t n i WE K E S S A N SE S m splrpoi cm ete rdc C nu el ayst n Pepo oo t en isot o e upe rv e o ptv pout osm r yl isog r rm tni leshr is d i i s o t r i mi O P R U IIS P O T N TE Te rdci oao’pt t iet l r pcit i ut Epne m rer c Tea e h pout nvtn a nwl s bs e et h n sy xadd a te h h tgt n i s e l ai s n e d r h k a r m reia i sr d em not ppli a t wd pe sg etf e ou tn k s e a h ao T RA S HET Dr to pto ide- o d ri i ete m y rv e iccm etnn r po o iccm etns epr t Pin n nvs a poi deto pto Ie etn f e i i o e cg c i d r i i tc i pr ae ipsb wtsl tupe u hsss os l i e csplr c ie h e is Sr g s tnt e h Te oe o pt c seg ots rdcit pt t VraK yor® Tiwl e iclo e h crcm e ny tnt f ipout h a n d i l eba . h ib dfu tb e r h h s e ee t u d s l f t i dpct , i r iynoav ad dp b ta u br fosm red,n apa tt cnu e ula din e b i vte n aat l o nm eocnu enesad pel oh osm r i e s cdl n i ae s e s w oe u hs dci s r itt a tny rdcf te. hs pr ae ei n g va o r r d pout a r c s o a te w d e eu s T dat ffrg ioe tg yt ss seg ,so lsoh nri n Mioo oe tg e ul ooensn pri ss m ia tnt a l as tt A do ad c sf pri h i y fi an e r h yi t e d r t an ss m a althv nes ef ma i u r rdc Te ot iy n i oao ii ut yt s r b o ae ed m t o sgl pout h prbi adn vtnsn sy e e e r n a . al t n i d r caeg gTeiteba te e en oj co taal w s nt ot i oao. h ue f e hlni . h f kyor o m r icn ntno t e a a o w ryn vtnTe s ot l n r s d g u i bt e h n i h po c rw i poi s n di nl nvtno n lay ui eg dvl m nit t hnut rj t , h h rv e a adi ai oao ta aed ct g de ee p et h e i sy eo c d t n i o r t n o nec d r ehne C m ay ’iae n cm ad cnu eadnut aetn nacs o pn Q sm g ad o m ns osm rn i sy tno. d r ti Wekess ans e Te otrclmti it aiy fo e upe ( c a A ao)o icy a etorosm r h m sctal itnsh bi osm splr s h s m zntdet m r t ucnu e i i ao i e l t is u r l k o s drgh pr ai poesA oen oa u hsgneteo a ihue rdc( t A ao un t u hsg rcs n frg f pr ai i nv f nn os pouti h m zn i e c n . fi c n c i r ne ea p , d cutnh KnlF e D m y e ud pr ae tr os ea u hsg ei nA xm l a iono t i e i H ) a pr ae u hsr o e ni r pr ai dci . e s e d r s c s c d c n s o f oalpi pi ad i lhot i oav f te a mta ts ekesC m ay ’l ay a r e re o tn h hgtf en vtee u cn i t h w ans o pn Gso l v b c n gi h n i ar iei g . yt de ntecm e wtt l ay fosm rtt det cm etealsWi t ip m n tn os oyto pt i h o l ocnu e oh icy o ptv t e . t h m l eti e h e yt s er l i bt i h e e ao www.bignerds.com/print/Mkt1-Marketing-Plan/104825 3/8

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Mkt1 Marketing Plan

oday fr oe tg yt st Mioo ad nril ays icy dr sdA p ’i dsh ful oe d pri ss m , e c sf n A do o l idet ade e. plsP it l fe an e h r t d yt r l s e a e olcm etn odet adesdad xlitot oe tg yt cnob mta dTe r n o pto nticy dr e,n ec si f e pri ss m ante i t . h pe y i i r l s uvy h an e ie g po oo t en tbi u poutxim nisot ul raos ine tf u pes n sa g rm tni leo ud p rdcece et hr Pbce tn wl edoo s r ad tt i i mi l t s . i li l c s re c m ren eoto t pt teu do t VraK yor®tcpaz o a ilo naf t pe a tg fr nh a nscr f h i l eba ki f s e e e re t u d o ail n vapt tl rh r ti e r ei o e po oo. rm tn i O prni pot i s ut e C m ay ’i oao w i gi d pt t iudut let l a ehne l eor pcwt o pn Gsn vtn h h a e a a nwl nob d s bs n nacde lfe et i n i c n e l ey ai h v s h cnu e ad iit i ut. h i oao int ot ,n t i bi f cm et so ula t osm r n wtnh n syTen vtns o w ryadh n iyo o pt rtdpct h s h ed r n i e h e al r t i o iee t ho g wt upt t f gm nscr a n u oprnyo eu t eo a m resa . e nl y iota nir e eteu s ui e pot i tscr i tgi a thr c o h e ni n e q ut em n k e C m ay wl aeh oprnyo xad a er c byn t i l ah xeecd y e o pn Q ihv t pot i tepn m r te h eody c r c eprne b nw l e ut k a pa e i etn ioh t l i ut,sh oen ototrs f e e oe tg yt s icya e a nat n t a e n sya t frg f - i ot ky pri ss m det tgt r s t e btd r e fi w hd h an e r l r s f oallg sg etf eal i ut. h tgt a eot pout ok g rf s nlae 5 a r ya e em not t e n syTea em r tf e rdc w ri po soa g 2v b r h btd r r k h , n ei s 4 wti o eagsrm$0 0 t$0, 0s lg sg etf e ou tnadhs m sle t 5 i n m r e f 5, 0o 10 0 iaa e em not ppli ,n t e otkl o hc n o 0 0 r h ao o iy i et t ho g ug dso e htfr sy n si e nl y pr e sm w aeot s. v nc o a fll e Tr t ha es Te iccm etn i C m ay idelro d n w l s bse. tet se ugtf h deto pto wt o pn G s ep ot ad e- t l dWi x ni bde o r i i h y e l ai e h h e v sr avr i ,ocna d dei gs os e d det r t di nl, e osm r yl et l e dei gcnett avr i icni r a icte . di ayt cnu el ay s bs d tn s re tn s de r haA t l h o o t ai h wtA p poutint ot . i pl rdc s o w ry h e s e h P c gn nvs fr b deto pt ra os e d tet h a c ots rdc C ruy in i ete oe d y iccm et s rcni r ah ait l nh f ipout a fl ri c i fe r i o e de r neu h . el cl le pin eota a ut n a k mn sa g iotf e uso. ren sa g s h h a u t ri fr r m s ad si i tt ys uot qetnMa tg tt i w i ca d cg f s e , m g re h i k i re e c a ts ih osm rat pi-fa a a ocrwtolee irsc a A ao. ocna d i o wt cnu e t e o t - l r cne i nn rae uh s m znC nett m c s h n o se e n h i tls re eottsa ge rdcdsrtn adm gs nn wl icy dr shs cne s fr o tt i poutecpos n iae ole idet ade t e ocr . f s re z ii i lr l s e n Ma en Srei r tg tt e k i a gs C m ay m scpaz o t cr nt ho g aoensnh h h cm ete n cnt t o pn G utail nh u et cnl i lfrg it i l o ptv ad os ny ti e e r e o c fi e gy i i al eo i t l m re A sc, haycnett eot si t h hsgiom resa psb i vln a e a t suha ev,ocna d frt eeh i eta f a thr os l s vg b t k . re f o z e g n k e ie cta Srei ipout rep c,n po oo a cta Asces l uc wl a ea rj t rcl tt e n rdc pi ,l ead rm tn r rcl ucsul nh igr r po c d i . a gs i , c a i e i . i fa l n ee pot c ae f8 wtnw l m n swta r kee pi ie h e m n sApo c d a e rfi r s o1% iite e ot , i be -vn o t i t n ot . rj t m r t in e h v h h a nn ge h ee k sa gio1% it e h e m n prds f u itsanh s e. hr a f8 nh i t n ot eo iao snh l c a w l e n e ge h i c i u l Pout tt i rdcSre e a gs o o o Te e pout olf te -in 4 cpbi toet g a scm i tn f a r tt h nw rdcw u e u Wi ad G aaiyo frh r t to b ao of te oh d ar F l t f e ee ni eu s e tgt a e Wok g rf s nlw u r uehs cpbi sTe e t l’VraK yor®wl a em r t ri po soa ol e i t e aaii. h nw a es i l eba r k. n e i s d qr e le t bt t u d i l b t crf u oay n a sl ad a en eot Teete lw it ts ot t l a a C eh oeo s fn ad la s n m r tg fr. h f u ao sn a ue f ea e s P e c l e ki f s ar l sn h bt ae av,n sa ls tni n t ue s xeec. otudocsr n plao f os no s lr tead eme l r si sh sr eprneC nne t hc e apctna rWi w tn i sy a t o e ’ i i u e ii v d 8 n t A do oe tg yt . h i li oal ie ae h hr si sn a lf mf t adh nri pri ss m Ten uo f fx lcs w i tni n io p tr o h e d an e csn eb c a t o t ao re www.bignerds.com/print/Mkt1-Marketing-Plan/104825 4/8

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Mkt1 Marketing Plan

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11/16/13

Mkt1 Marketing Plan

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11/16/13

Mkt1 Marketing Plan

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11/16/13

Mkt1 Marketing Plan

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...Company G 3-Year Marketing Plan Assessment Code: CHV1 Table of Contents Introduction 3 Mission Statement 3 Product Description and Classification 3 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 5 Strengths 5 Weaknesses 5 Opportunities 6 Threats 6 Market Objectives 7 Product Objective 7 Price Objective 7 Place Objective 7 Promotion Objective 7 Marketing Strategies 7 Product Strategies 7 Price Strategies 8 Place Strategies 8 Promotion Strategies 8 Tactics and Action Plan 8 Product Action Plan 9 Price Action Plan 9 Place Action Plan 9 Promotion Action Plan 9 Monitoring Procedures 10 Introduction Company G has become a well established, highly rated & trusted brand by consumers. Company G prides itself on the innovation of new electrical appliances that provide convenience and improves the quality of consumer’s lives. Our new product, the SmartCooker, makes is convenient and makes life simpler by allowing customers with busy lives to come home to a home cooked meal. Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions.” Product Description and Classification Our new product, the SmartCooker, is a current and modern version of the Crock Pot. The new SmartCooker interacts with an app with any smart device. The......

Words: 2371 - Pages: 10

Premium Essay

Mkt1 Marketing

...Company G 3-Year Marketing Plan Table of Contents Introduction 3 Mission Statement 3 The Product 3 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 4 Strengths 5 Weaknesses 5 Opportunities 5 Threats 6 Market Objectives 6 Product Objective 6 Price Objective 6 Place Objective 6 Promotion Objective 7 Marketing Strategies 7 Product Strategies 7 Price Strategies 7 Place Strategies 7 Promotion Strategies 7 Tactics and Action Plan 8 Product Action Plan 8 Price Action Plan 8 Place Action Plan 8 Promotion Action Plan 8 Monitoring Procedures 9 Introduction Company G is while well known for the superior electronics we currently have available has decided to expand into personal electronics, specifically an alarm clock to help not only teach but coax children into rising from bed. The Wake Up Call, is a new product designed with children in mind. As we excitedly move into the small personal electronic arena, the follow plan will display out current goals and how we plan to achieve them via our marketing plan. Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions.” The Product This alarm clock will provide more features currently available on the market which will delight, entertain and help teach children to learn to read time.......

Words: 1742 - Pages: 7