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Mkt1

In: Business and Management

Submitted By djwatl80
Words 3068
Pages 13
Company G
3-Year Marketing Plan
Assessment Code: 318.1.5-06-15
Student Name: Jeremy McDonald
Student ID: 000230970
Date: July 25, 2013
Mentor Name: Lindsey Thurgood

Table of Contents

Introduction 3
Mission Statement 3
Product Description and Classification 3
Consumer Product Classification 3
Target Market 4
Competitive Situation Analysis 4
Analysis of Competition using Porter’s 5 Forces Model 4
SWOT Analysis 5
Strengths 6
Weaknesses 6
Opportunities 6
Threats 7
Market Objectives 7
Product Objective 7
Price Objective 7
Place Objective 8
Promotion Objective 8
Marketing Strategies 8
Product Strategies 8
Price Strategies 8
Place Strategies 9
Promotion Strategies 9
Tactics and Action Plan 9
Product Action Plan 10
Price Action Plan 10
Place Action Plan 10
Promotion Action Plan 11
Monitoring Procedures 11

Introduction Company G, a well-established and highly regarded producer of high end consumer electronics and appliances, has done it again with the introduction of the industry’s most dependable and long lasting product ever. Company G has developed the next generation of interconnected devices for our universally recognized XG product lines. Our new product, the XG Elite Microwave, will allow our target market to seamlessly connect their digital devices to a state of the art sound system, improving the quality of their cooking experience and making everyday tasks more enjoyable and convenient. The following marketing plan will enable the Company G to reach the full profit potential of the new product line.
Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions.”
Product Description and Classification
The XG Elite Microwave is more than just a microwave oven; it is a technologically advanced marvel of the modern age, combining

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