Section A: Current Market Analysis
We have surveyed the retailer shops in Dhaka to find out about nail clippers. And we found that though there is no well-known brand for nail clippers in the market but there is some brands who are doing business without their brand name and people are intentionally or most probably unintentionally buying and using their product. we found some not so famous brands for nail clippers well they may not be famous but doing their business nicely. One best selling brand is super they are selling all kind of nail clippers available in all sizes and there are other brands too like Rshengshi, Dxingshu , Panda and non branded.
Product analysis :
Product Level – Product leveling is the first and most important step taken by product planners to add more customer value to their products. It includes 3 main levels: Core Customer Value, Actual Product and Augmented Product.
Core Customer Value: nail is one of the symbols of our beauty. So we try to keep our nail nice and want to cut nail according to a nice process and the hygiene fact counts too. The first thing that comes toeveryone’s mind when they talk about cutting of nails is Nail clipper. Nail clipper is a machine which helps people to cut their nails smoothly. It’s a very useful domestic machine for modern civilization. A person can easily cut his/her nail beautifully by using nail clipper. So it is very useful machine for all. The best selling brands in our country are not that much concentrating on the core customer value as they are not creating the awareness about their product like they all think that people will buy the product when they need it profit or loss may not count. This can be a competitive advantage in the market.
Actual Product – it’s actually the level where the core customer value is turned into a product This level includes Brand name, Packaging and Product