Question 1 of 25 | 4.0 Points |
Which of the following would not be part of the marketing research function with regard to managerial decision making? | | A.providing marketing intelligence feedback | | | B.exploring new opportunities | | | C.providing insights regarding segmentation opportunities | | | D.evaluating the effectiveness of a current marketing strategy | | | E.all of the above are part of the marketing research function | | Answer Key: E | | | Question 2 of 25 | 4.0 Points |
Determining what consumer attitudes are with regard to a particular product and its advertising would be part of the _________ function in marketing research | | A.descriptive | | | B.diagnostic | | | C.predictive | | | D.forecasting | | | E.none of the above | | Answer Key: A | | | Question 3 of 25 | 4.0 Points |
A marketing firm bids on a project for a bank study. In the study, a minimum of $20,000 is budgeted for data collection and focus groups after the survey. The bank responds by saying that it can only allocate $10,000 for data collection alone. What should the marketing research firm do? | | A.scale back the project sample size | | | B.delete the focus group research | | | C.decline the project | | | D.both (a) and (b) | | | E.none of the above | | Answer Key: C | | | Question 4 of 25 | 4.0 Points |
Which of the following is NOT a way marketing research is used by corporate marketing departments to support the marketing decision-making process? | | A.To evaluate the ongoing success of operational marketing strategies | | | B.To identify new target markets. | | | C.To measure the quality of customer service and level of satisfaction | | | D.To assess changes in the internal environment | | | E.All of the above are used to