About Coca Cola India
The Brand Coca Cola has been New India’s favorite for last 20 years. A market leader with strong hold of 51% over the Rs 50 billion soft drink industry in India. Coca Cola India boasts of growth rate twice that of the Indian GDP. Not only the numbers but the popularity and accepatibilty of the product cuts across all kinds of socioeconomic classification in India. The per capita consumption of Cold drinks in Inida is 7-8 bottles and cold drink segments collectively have a share of over 70% in the Indian beverage Industry
Some facts about Coke India
1. Coca Cola India manufactures concentrate and beverage mixes under the wholly owned subsidiary of of The Coca-Cola Company namely Coca-Cola India Pvt Ltd, which re-entered Indian markets in 1993.
2. The company owns a bottling unit known as Hindustan Coca-Cola Beverages Pvt Ltd, which works in collaboration with 13 authorized bottling partners.
3. Coca Cola family today includes 7000 Indian distributors and 1.7 million retailers.
4. Nearly 2 billion INR has been invested in India operations since its entry in the Indian market.
5. Early acquisition of brands Thumbs up, Limca and Gold Spot gave Coca Cola India access to better infrastructure and market reach
6. Coca Cola India’s Brand Umbrella included the following
• Coca-Cola
• Fanta Orange
• Limca
• Sprite,
• Thums Up,
• Burn
• Kinley
• Maaza
• Minute Maid Pulpy Orange,
• Minute Maid Nimbu Fresh
• The Georgia Gold range of teas and coffees
• Vitingo (a beverage fortified with micro-nutrients
1. Coca Cola India’s biggest competition is from Pepsico India which hold about 48% of Industry market share.
2. In the fruit-based drinks category, Coca-Cola’s Maaza is the leader, followed by Parle’s Frooti and PepsiCo’s Slice.
3. Around thirty thousand individuals are directly employed by Coca Cola India and another two Lac