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A study of the effects of brand image on consumer behaviour and brand equity

Eddie Phun Foo Boon
BA Hons (University Malaya) MBA (University Putra Malaysia)

International Graduate School of Management
Division of Business and Enterprise University of South Australia (UniSA)

Submitted on this 10th November in the year 2004 for the partial requirements of the degree of Doctor of Business Administration

UNIVERSITY OF SOUTH AUSTRALIA

31 A66 2.1JuJ
LIBRARY.

Doctor of Business Administration Portfolio Submission Form

Name: Phun Foo Boon

Student ID: 100008513

Dear Sir / Madam

To the best of my knowledge, the portfolio contains all of the candidate's own work completed under my supervision, and is worthy of examination.

I have approved for submission the portfolio that is being submitted for examination.

Signed:

D. Dymock iQuek Ai Hwa
Assoc. Prof. Dr. Darryl Dymock / Assoc. Prof. Dr. Quek Ai Hwa
10 Nov 2004

Supported By:

/I

51:c---

in_ Prof. David Richards Chair, IGSM Doctoral Board of Examiners

DBA Portfolio Declaration

I hereby declare that this portfolio submitted in partial fulfilment of the DBA degree is my own work and that all contributions from any other persons or sources are properly

and duly cited. I further declare that it does not constitute any precious work whether published or otherwise. In making this declaration, I understand and acknowledge any

breaches of the declaration constitute academic misconduct which may result in my expulsion from the program and / or exclusion from the award of the degree.

Signature of candidate

Phun Foo Boon

10 November 2004

11

Acknowledgements

First of all, I would like to take this opportunity to express my heartfelt gratitude to my

research supervisors, Prof Dr. Darryl Dymock and Prof. Datin Dr. Quek Ai Hwa for their invaluable...

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