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Mktg522 Marketing Plan (Final)

In: Business and Management

Submitted By junedogie
Words 4048
Pages 17
Payments Using a Mobile Device
Alexandria Smith
Keller Graduate School of Management

Table of Contents
Executive Summary 3
Situation Analysis 3
Market Summary 3
SWOT Analysis 4
Competition 4
Product (Service) Offering 5
Keys to Success 5
Critical Issues 6
Marketing Strategy 6
Mission 7
Marketing Objectives 7
Financial Objectives 7
Target Markets 8
Positioning 8
Strategies 9
Marketing Mix 10
Marketing Research 12
Controls 12
Implementation 13
Marketing Organization 14
Contingency Planning 15
Conclusion 15
References 17

Executive Summary
Our company is going to focus on small business owners who are just starting their own business and need help with reliable payments. Our mobile payment will be quick and convenient for the business owner. Not only will the owner have a peace of mind about getting their payment, the customer will be able to rest at night knowing that their payment was places on a secure network. At our company, we are going to strive provide the best product for your company that is convenient and easy to use.
Situation Analysis
Mobile payment is the payment activity through mobile terminals between buyers and sellers in the mobile business (Gaikwad, 2011). This service remains somewhat standoffish due to some developing barriers. Most mobile payment companies promise easy payment and getting the most bang for your buck however there is always some fine print. One area where it is going to be the most difficult to overcome is the security of the payment. Since we cater to smaller businesses we will be able to work better with you on your company. Since there are other mobile payments out there that you can choose from we make sure that we beat our competition in any way possible. Our product will be...

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